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E-commerce title tag optimisation for product pages

by 121groupisawesome
5 replies
Hi guys,

For e-commerce title tag optimisation for product pages-- Is there any issues/negatives in including Afterpay in every single product title tag (lets say 100 products) e.g.:

1) Elegant Evening Gown | Afterpay | Free Shipping | Brand Name
2) Casual Black Dress | Afterpay | Free Shipping | Brand Name
3) Luxury Black Evening Gown | Afterpay | Brand Name
#ecommerce #optimisation #pages #product #tag #title
  • Profile picture of the author Lxman
    You can use the SILO technique.
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  • Profile picture of the author dave_hermansen
    There are no "negatives" that I can see in including AfterPay in your title tags. It will offer a slight degree of ranking help if you are specifically targeting people who are looking to use AfterPay.

    That said, I cannot imagine the number of people looking for a specific product and doing so using "AfterPay" as a keyword in their search is a number beyond single digits per month for ANY product. As such, you might want to use that short, valuable title tag space for something else that has higher search volume.
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  • Profile picture of the author naviown
    Originally Posted by 121groupisawesome View Post

    Hi guys,

    For e-commerce title tag optimisation for product pages-- Is there any issues/negatives in including Afterpay in every single product title tag (lets say 100 products) e.g.:

    1) Elegant Evening Gown | Afterpay | Free Shipping | Brand Name
    2) Casual Black Dress | Afterpay | Free Shipping | Brand Name
    3) Luxury Black Evening Gown | Afterpay | Brand Name
    If i remember correctly there was some plugin ,not sure if free or paid, it was used to correctly optimize the tag for the best performance. Let me try to search and will let you know.
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  • Profile picture of the author CheckmateAdsAgency01
    I dont really remember that it's free or paid, but there's some plugin you can use to optimize the results.
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  • Profile picture of the author IM Simple
    Originally Posted by 121groupisawesome View Post

    Hi guys,

    For e-commerce title tag optimisation for product pages-- Is there any issues/negatives in including Afterpay in every single product title tag (lets say 100 products) e.g.:

    1) Elegant Evening Gown | Afterpay | Free Shipping | Brand Name
    2) Casual Black Dress | Afterpay | Free Shipping | Brand Name
    3) Luxury Black Evening Gown | Afterpay | Brand Name
    For e-commerce title tag optimization, including "Afterpay" in every single product title (like for 100 products) is generally fine. Just make sure it doesn't make the titles too long or cluttered. It can actually be a plus if your customers are specifically looking for Afterpay options.
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