OPINION: Ideal recurring income model in IM.
First, I am biased. We've published for 24 years straight now, one of the longest running solely owned sites online. Warrior Forum is about the same age, but it was sold by the lone proprietor to an International Conglomerate several years ago.
The ideal RECURRING IM biz is...the NEWSLETTER.
The rest is the story, and if you don't like to read much, then you have my opinion and you can feel free to ignore it, or ask questions if you have them, anyhow...
24 years ago an Australian college professor, Dien Rice, PhD of Physics, came to Ohio to discuss a possible Internet Marketing venture. I showed the professor my fav tool, a screwdriver, with a button which released the tool and other things could be inserted, so you could have a Phillips head of different sizes, huge flathead, an awl, ONE handle with many different blades/tools to be used.
It is as simple as a tool can get.
I related that any ONLINE MARKETING I did had to be as easy to understand and use as that one multi-use tool was. He agreed.
No power tools; chainsaws, drills, saws, scrapers, sanders, etc., etc. SIMPLE tools.
At the time I was coming off a successful run as a writer for a popular newsletter which had several thousand subscribers...this was mailed once a month at the time and the company was doing 150 million a year with about `1200 products at any given time in the pipeline, a very complicated business model. No thanks to that.
But that little part of the company, the NEWSLETTER could easily be done online and so that was our agreed upon approach to an IM Joint Venture.
Our specialty, and Dien Rice has become one of the best ever doing it, is the little known, unusual business that isn't getting a lot of attention but has tremendous small band or one man band potential. Again, we like the screw driver.
I rail against complicated, lots-of-moving-parts businesses for the Warrior in general, because, the more pieces and parts, the more chance of a breakdown. Although there are some businesses and even IM things which are more complicated and if you have the knowledge, skill and passion for it, by all means pursue it.
The NEWSLETTER approach was within the general concept of PUBLISHING, and 14 years ago, Dien wrote two books, based upon his newsletters. We've also had blogs, short term subscription sites, training programs, consulting as well as having pursued our separate off line businesses.
But for the sake of the WF, and new Warriors, no matter what you decide to do, consider a newsletter, even if it only documents your journey toward some other IM success, and create something which can give you substantial returns on your investments of time and money.
Now, of course, if you want a lot of moving parts, people contact, third party fulfillment, and your idea has huge potential for you, by all means try it.
If you would like a very simple tool, which gives decades of profitable returns, consider the newsletter, OK?
Questions? Comments?
GordonJ
P.S. Thanks to max5ty for his reference to beehiiv in his Warrior Path thread, and I am about half way through the free trial for the Ohio Lottery Entertainment Newsletter, just to test the site out, and it may go live. We'll see.
The ideal RECURRING IM biz is...the NEWSLETTER.
The rest is the story, and if you don't like to read much, then you have my opinion and you can feel free to ignore it, or ask questions if you have them, anyhow...
24 years ago an Australian college professor, Dien Rice, PhD of Physics, came to Ohio to discuss a possible Internet Marketing venture. I showed the professor my fav tool, a screwdriver, with a button which released the tool and other things could be inserted, so you could have a Phillips head of different sizes, huge flathead, an awl, ONE handle with many different blades/tools to be used.
It is as simple as a tool can get.
I related that any ONLINE MARKETING I did had to be as easy to understand and use as that one multi-use tool was. He agreed.
No power tools; chainsaws, drills, saws, scrapers, sanders, etc., etc. SIMPLE tools.
At the time I was coming off a successful run as a writer for a popular newsletter which had several thousand subscribers...this was mailed once a month at the time and the company was doing 150 million a year with about `1200 products at any given time in the pipeline, a very complicated business model. No thanks to that.
But that little part of the company, the NEWSLETTER could easily be done online and so that was our agreed upon approach to an IM Joint Venture.
Our specialty, and Dien Rice has become one of the best ever doing it, is the little known, unusual business that isn't getting a lot of attention but has tremendous small band or one man band potential. Again, we like the screw driver.
I rail against complicated, lots-of-moving-parts businesses for the Warrior in general, because, the more pieces and parts, the more chance of a breakdown. Although there are some businesses and even IM things which are more complicated and if you have the knowledge, skill and passion for it, by all means pursue it.
The NEWSLETTER approach was within the general concept of PUBLISHING, and 14 years ago, Dien wrote two books, based upon his newsletters. We've also had blogs, short term subscription sites, training programs, consulting as well as having pursued our separate off line businesses.
But for the sake of the WF, and new Warriors, no matter what you decide to do, consider a newsletter, even if it only documents your journey toward some other IM success, and create something which can give you substantial returns on your investments of time and money.
Now, of course, if you want a lot of moving parts, people contact, third party fulfillment, and your idea has huge potential for you, by all means try it.
If you would like a very simple tool, which gives decades of profitable returns, consider the newsletter, OK?
Questions? Comments?
GordonJ
P.S. Thanks to max5ty for his reference to beehiiv in his Warrior Path thread, and I am about half way through the free trial for the Ohio Lottery Entertainment Newsletter, just to test the site out, and it may go live. We'll see.
Lightin' fuses is for blowin' stuff togethah.