It's a simple 5 steps guide, but it's effective. At least it worked for me . So stop thinking about it, start reading and applying! Go Go Go!
1. Keyword Research
So what does this have anything to do with article marketing? Isn't article marketing about writing stuffs? Well, stuff that idea down the drain, or the trashbin, or whichever is nearer. Keyword is a vital part of the game. With them your articles wouldn't be Floundering about within the WWW Ocean! With them your articles would be like the giant blue whale surfacing for a breather. Your article would stick out from the rest for that glorious moment. You'd get attention from all over the globe (literally). And that is absolutely what you want for your article.
You want people to click on the article link, you want people to read your article; you want people to click on your links; you want people to publish your articles all over the next; generating backlinks all over the place. And to do that, you need good keywords. Start off right, and success would be within reach. Start off wrong, you'd never see the light.
2. Eye-catching Title.
"3 Facts You Need To Know Before Making Any Investments" ; "Discover The Secret Behind ALL Weight Loss Products" ; " 5 Hot Tips To Gain Social Prestige And Recognition"
One thing all the titles have in common. They GRAB your attention immediately. At the same time, they invoke an itching curiousity that never goes away unless they click on your title. They are also simple to understand, but at the same time, appearing a little mysterious.
Apart from that, you got to integrate your keyword into your title subtlely. So much that it's camoflaged within the title itself. Use simple guidelines like "Tips; Steps; Discover; Facts, etc." and you will never go wrong.
3. Summary as a Slogan
Most people just put the first few sentences from the main body into the summary. This might work, but why leave it as that when a summary can help sweeten the deal to click on the link to your article?
I like to give a short and sweet slogan as my summary, for example, if the article's title is: "7 Essential Tips To Break Into The Stock Trading Scene" , my summary would be something like this: " Discover these 7 crucial bits of information, which if missing would either decide whether you make it or break it within the stock exchange.
Grasp the gist of the summary? Its up to your imagination and creativity, but keep in mind the objective of the summary, which is to Negate Hesitation and persuade the half-decided viewer to click on the link to your article.
4. Article Body
Probably the part which everyone dreads. Structuring, constructing, drafting, building your article. Ouch, do you feel a brain-stopper approaching?
Here's a tip to start writing your article body. "Keep it simple and sweet" or K.I.S.S. for short. (for some, its probably known as "stupid" instead of "sweet" ) Write down your main body FIRST before writing an article introduction. Structure it like:
- First Hot Tip
- Second Hot Tip
- Third Hot Tip
5. Author/Resource BIO Box
This is your "Source-of-Food". So give as much attention and effort to this as much as you'd for the above factors. There are a couple of ways to write your BIO box but I'd just write down two powerful methods.
- Continue flowing from the article: Continue to write as though you're still within the article, place your links within the paragraph using anchor texts like "Click Here" or "<<Keyword>>". Make it seem natural, as though there were no resource box. This is known as the "Subtle Method"
- Keep it SIMPLE: Sometimes, if your article is persuasive enough, all you'll need is just a simple nudge. Just go ahead and offer a simple line like: "Click here to Obtain The Solution to Your Problem Now" or "I'd like to give you a headstart into resolving your issue, Click Here"