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Some interesting stats about brand comms

by WarriorForum.com Administrator
7 replies
We can't emphasize more about the importance of marketing communications. It's how we reach out to our customers, after all.
  • 81% of consumers unsubscribe from brands that bombard them with marcoms.
  • Moreover, 32% have unsubscribed from 3-5 brands in the past three months; 22% more have unsubscribed from 6-10 brands; 12% called it quits with more than 10.
  • 35% of consumers find email marketing as the most irritating form of over-communication.
  • 26% find SMS messaging intrusive.
  • 14% think mobile and web push notifications, and web ads annoying.

Make that of what you will. Chime in.
#brand #comms #interesting #stats
  • Profile picture of the author Zoheb M
    I think ppc, which tailors ads based on interest, and retargeting, which is based on past behaviour, are two great improvements to this problem over the last ten years.
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    designing $100 landing pages.

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  • Profile picture of the author marufraju
    I think by giving customers the optipns to select on what and how much ads they want to see or get, can be a good way to start. Also letting customers to give feedback about the ads could also be helpful.
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    • Profile picture of the author Zoheb M
      Originally Posted by marufraju View Post

      I think by giving customers the optipns to select on what and how much ads they want to see or get, can be a good way to start. Also letting customers to give feedback about the ads could also be helpful.
      I know that this has been on for years. One example, Google used to give us the options for ad preferences, and a feedback feature as well.

      Is this still on?
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      designing $100 landing pages.

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  • Profile picture of the author Princess Balestra
    Stats are SLUMBAH.

    They will move around while you sleep.

    An' if'n you missed nuthin', you can easy catch up.

    Plenny people wanna jus' be left alone till'n they intrsted in sumthin'.

    Gotta figure the surefirer the targetin', the increasin' ire says GIT THE FRICK LAHST!*

    * My Zample only! Mebbe you spoonfeed miraculature direck to yr ass c/o zero actschwl spoon. My bad. Bcs we talkin' BRANDIN' here steada FEEDSY SCOOP. Turns out you jus' gotta give people the stuff they need to CRAM THUH FACES.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author mattledistefano
    Only 26% consider SMS messages intrusive? I thought it was 99%... In general, it's a funny fact that I've observed on myself and my friends: we unsubscribe from brands when they stop being interesting to us, but because we get tired of them. Because when we are interested, we are ready to communicate with the brand everywhere, you see. People may just get tired of the brand, not of communicating with it.
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  • Profile picture of the author SeoNerd
    35% of consumers find email marketing as the most irritating? That's still a pretty great stats because I hate random emails from brands especially when it is excessive.
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  • Profile picture of the author chinjj j
    Given these statistics, leveraging Big Data can significantly enhance the effectiveness of your marketing communications. Integrating Big Data into your marketing efforts can help create more meaningful and less intrusive interactions with your customers.
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