Now I dont know what the stats are in relation to this marketing tactic but surely I cant be the only one who gets put off buying a product when this tactic is used. Personally I feel that a seller should be honest and upfront about the price straight off the bat.
Think of it like this, you go in to a supermarket to do your shopping and nothing is price marked. Everytime you want to know the price you have to put item in your basket and go to the checkout and find out the price. How annoying would that be if you had to that everytime you went shopping.