Does it really annoy you when .....

by Dave d
4 replies
you are reading a sales letter and the price is not revealed on it. I've been seen a lot more of this lately and I find it really annoying jumping through hoops just to find out the price. Why do I have to click on the Buy Now link just to find out the price.

Now I dont know what the stats are in relation to this marketing tactic but surely I cant be the only one who gets put off buying a product when this tactic is used. Personally I feel that a seller should be honest and upfront about the price straight off the bat.

Think of it like this, you go in to a supermarket to do your shopping and nothing is price marked. Everytime you want to know the price you have to put item in your basket and go to the checkout and find out the price. How annoying would that be if you had to that everytime you went shopping.


Rant over

Dave d
#annoy
  • Profile picture of the author Kay King
    It often makes me wonder if the seller is ashamed of his own price.

    Funny side of it is when a seller who doesn't give his price on the sales page posts here that XXX clicks on his "buy now" link only got X sales. The marketer forgets the only way to find the price is to click "buy now" so they may be only "curiosity clicks".

    Some marketers claim not showing the price increases sales - but only way to know is test it.

    kay
    Signature
    Every child needs a pet because every family needs an optimist
    All things bright and beautiful; all creatures great and small
    {{ DiscussionBoard.errors[1426939].message }}
  • Profile picture of the author tommen
    I have wondered about it as well.I sell a few ebooks and I have the price on the sales page.I tested in the beginning without the price information, but once I added it the sales have gone up.So, it pays to be honest at all times.
    {{ DiscussionBoard.errors[1426971].message }}
    • Profile picture of the author Paul Myers
      I'm not going to argue preference on it, but I do have a question: How the hell do you get from "I can't find the price immediately" to "This is dishonest?"

      You want a rant? Get me started on people whose educations are so deficient they can't tell the difference between personal tastes and ethics.

      I don't like it either. I also don't like pop-ups, auto-start audio, and most online video. I find it annoying. That's a great big long leap from unethical, though. And if you can't distinguish between those two issues, you have no business in business.


      Paul
      Signature
      .
      Stop by Paul's Pub - my little hangout on Facebook.

      {{ DiscussionBoard.errors[1427052].message }}
      • Profile picture of the author Dave d
        Originally Posted by Paul Myers View Post

        I'm not going to argue preference on it, but I do have a question: How the hell do you get from "I can't find the price immediately" to "This is dishonest?"

        You want a rant? Get me started on people whose educations are so deficient they can't tell the difference between personal tastes and ethics.

        I don't like it either. I also don't like pop-ups, auto-start audio, and most online video. I find it annoying. That's a great big long leap from unethical, though. And if you can't distinguish between those two issues, you have no business in business.


        Paul
        I'm not too sure if this was aimed at me but I think your going a bit too deep. What Im trying to establish is

        a) Is there any evidence to suggest that this increases sales

        and

        b) If you do, do this then why ? Its damn annoying , even more annoying than pop ups cos when I get a pop up I just hit the x and I may still buy. When I dont see the price I think "well if you cant be bothered then I'll move on !

        Dave
        {{ DiscussionBoard.errors[1427271].message }}

Trending Topics