I've been running my list for a short while now (just over a year I think), and I've learned a lot in the process.
However I still have a big problem;
my current stats for just one of my lists (probably my main one) is 2,745 active subscribers, and 476 unsubscribed.
That strikes me as a ridiculously big unsubscribe rate!
And I don't get it, there are about 12 automatic email auto responders, spaced at intervals of 3 or 4 days, everyone of them containing a genuinely high quality article on the exact information people requested written by myself and well respected experts in the field.
I often send broadcasts out, but at least 90% of these are to give away more information - promotional emails are very few and far between - and yet I am still losing one or two subscribers everyday, sometimes more.
I get many 'thank you' replies from subscribers for the quality of information sent, and when I do send out a promotion or suchlike the click through rate can be very high, often up to 40 or 50%.
I realize that people leave lists all the time, but surely not at this rate!
Any tips on keeping subscribers and stopping the swelling of this massive rate will be greatly appreciated.
All the best