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Any tips or tools you recommend?

by abdulsubhan
19 replies
Hi all,

I've been reading about the importance of understanding your target audience in digital marketing. One thing I've found particularly useful is creating detailed buyer personas. How do you all approach defining your target audience? Any tips or tools you recommend?

Thanks!
#recommend #tips #tools
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  • Profile picture of the author Princess Balestra
    The moment your venture demands you "create a detailed buyer persona" is the moment you are eternally f*ckoed.

    Simplest ansa I gaht.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author max5ty
    There is a buyer persona. Then a buyer's persona.

    Regardless of what you're selling...it's already being sold, or, something similar...

    those buyers are your target audience. They're your buyer persona. Find out why they buy that product or service and you'll have a good start.

    When it comes to targeting those buyers you get into the buyer's persona.

    I'm selling shoes.

    Ok, everybody buys shoes.

    I'm selling running shoes.

    Ok, then you would target the runners...

    there are young runners and old runners. There are female runners and male runners...

    now you're into the buyer's persona.

    Too many people run 1 ad and 1 landing page and drive everyone to it. Have multiple ads and multiple landing pages and hyper-target all your buyers.

    How much are you willing to spend to get buyers?

    If very little, then yes you need to just do a general buyer persona based on those people who already buy a similar product or service. It's a broad net and you'll catch a few fish.

    Narrow it down to buyer's persona with several nets and you'll catch more.
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    • Profile picture of the author GordonJ
      Originally Posted by abdulsubhan View Post

      Hi all,
      I've been reading about the importance of understanding your target audience in digital marketing. One thing I've found particularly useful is creating detailed buyer personas. How do you all approach defining your target audience? Any tips or tools you recommend?
      Thanks!
      Originally Posted by max5ty View Post

      There is a buyer persona. Then a buyer's persona.
      Regardless of what you're selling...it's already being sold, or, something similar...
      those buyers are your target audience. They're your buyer persona. Find out why they buy that product or service and you'll have a good start.
      When it comes to targeting those buyers you get into the buyer's persona.
      I'm selling shoes.
      Ok, everybody buys shoes.
      I'm selling running shoes.
      Ok, then you would target the runners...
      there are young runners and old runners. There are female runners and male runners...
      now you're into the buyer's persona.
      Too many people run 1 ad and 1 landing page and drive everyone to it. Have multiple ads and multiple landing pages and hyper-target all your buyers.
      How much are you willing to spend to get buyers?
      If very little, then yes you need to just do a general buyer persona based on those people who already buy a similar product or service. It's a broad net and you'll catch a few fish.

      Narrow it down to buyer's persona with several nets and you'll catch more.
      First, lets get on the same page as what DIGITAL MARKETING MEANS, I asked Co-Pilot at Bing and it returned this:

      Digital marketing refers to the use of internet-based technologies and digital channels to promote products and services. Instead of relying on traditional media like print, radio, or television, digital marketing leverages computers, mobile devices, social media, search engines, and other online platforms to connect with customers. Here are some key points about digital marketing:

      I've added the highlights, and so to be able to connect with customers, don't you first need some? And you get those by PROMOTING your products and services, right?

      And oddly, I find myself in agreement with both maxf5ty and the Princess B...who wrote:
      The moment your venture demands you "create a detailed buyer persona" is the moment you are eternally f*ckoed.

      I think there is some truth in this, although, it is in my opinion a very advanced idea, but should be considered at the start.

      And max tells us to look for what your potential customer is already buying.

      As far as tools go to get into the head of your potential customer, that is a giant rabbit hole which could take a lot of time and energy to get through, so if you want a fast track short cut, take a look FIRST, at the need for having a detailed avatar (persona) and then maybe take a look at what max sez and add a simple tool developed by a guy at gumroad, Robert Schwarztrauber and his Persuasion Tool kit. It is designed to do exactly what you are asking....to define the buyer persona.

      Have you, the OP, decided on a product or service to offer? In your original post you say, "one thing I have found particularly useful" HOW SO? How has it been useful to you so far?
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      • Profile picture of the author max5ty
        Originally Posted by GordonJ View Post

        First, lets get on the same page as what DIGITAL MARKETING MEANS, I asked Co-Pilot at Bing and it returned this:

        Digital marketing refers to the use of internet-based technologies and digital channels to promote products and services. Instead of relying on traditional media like print, radio, or television, digital marketing leverages computers, mobile devices, social media, search engines, and other online platforms to connect with customers. Here are some key points about digital marketing:

        I've added the highlights, and so to be able to connect with customers, don't you first need some? And you get those by PROMOTING your products and services, right?

        And oddly, I find myself in agreement with both maxf5ty and the Princess B...who wrote:
        The moment your venture demands you "create a detailed buyer persona" is the moment you are eternally f*ckoed.

        I think there is some truth in this, although, it is in my opinion a very advanced idea, but should be considered at the start.

        And max tells us to look for what your potential customer is already buying.

        As far as tools go to get into the head of your potential customer, that is a giant rabbit hole which could take a lot of time and energy to get through, so if you want a fast track short cut, take a look FIRST, at the need for having a detailed avatar (persona) and then maybe take a look at what max sez and add a simple tool developed by a guy at gumroad, Robert Schwarztrauber and his Persuasion Tool kit. It is designed to do exactly what you are asking....to define the buyer persona.

        Have you, the OP, decided on a product or service to offer? In your original post you say, "one thing I have found particularly useful" HOW SO? How has it been useful to you so far?
        Good post.

        I think the whole buyer persona thing is overblown for most marketers.

        You did a post where you mentioned Halbert talking about a hungry crowd...

        ok, your target market is someone who is hungry.

        Joe the IM Guru comes along and says 'Wait a minute, you need to create a buyer persona'

        What is your buyer's name? What is their age? What do they do when they get up in the morning? Are they married? Do they have kids?

        Don't confuse effort with results.

        Now, where it does get more advanced is when you're doing highly targeted ads. You're targeting more precisely and then you'll want to know more about your prospects' buyer's persona so you can join the conversation in their mind.

        But, most of the time, a general idea is good enough if you've done things correctly and found a problem...then offer a solution.

        When you start with a product and then look to find what problem it can solve, you run into all kinds of walls you have to overcome.

        Always find a problem and then a product that can solve it.

        If you're just looking for a hobby and you decide to specialize in Poodles with dementia, then just know you'll probably only make hobby money. Don't panic when sales aren't what you think they should be. And don't waste your time asking for advice on how to skyrocket your profits.

        Everybody pretty much already has a solution to their problem. How is yours better?

        Also, if you found or have a solution to a problem you'll already know who has the problem and why they buy with just a little bit of common everyday research.
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        • Profile picture of the author Princess Balestra
          Originally Posted by max5ty View Post

          Poodles with dementia ...
          To hell with AI bots -- most sowshill media an' forums run on the whimsies of these fkrs, tellya.

          I guess what is at ishoo here is a viable linkup areah buttween suppliah an' buyah.

          The buyah eithah knows what they want, an' jus' gotta find it

          OR

          spots sumthin' so temptin' an' right for them from outta the ethah.

          Suppliahs eithah layin' on the smarts for an audience highly likely to be intrested ...

          OR

          Momma Luck cuts 'em sum slack they nevah envisaged, an' the ball rolls.

          My prahblem, as a degenerate an' layzee kinda goobah, is how the necessity for key & killah info can swiftly become a prohibitive preponderance.

          (If'n you evah seen a Storybrand declarayschwaahn, you seen direct this bloatsy beguilesy glut of wahooey first hand till you ran outta eyeball powah scrollin' through the muff.)

          (Thought 'bout diffrent: what is the pointa havin' a dozen competin' genies? Cums a point you gotta make a wish.)

          Thing 'bout so many buyah personahs an' avatars is how they could become so sophisticated they disappeah into their own seecrit world called Not Especially Intrestin' Novel.

          Their phantom existence so detailed, they gaht PETS couild be KIDNAPPED by ALIENS!

          That is why I would favor always JOOLIE ... who is mebbe 20-30 (how the frick that happin, zackly?), likes datin' but ain't sporty, an' is an advocate for all formsa euthanasia 'septin' for SNAKES (*joke*).

          Ima OK Joolie like THIS.

          The more I know 'bout JOOLIE, the less I can frootfully serve HANK -- who might also wanna buy the soft drinks ima offrin', but does naht fit easily inta the supah detailed ALWAYS KEANU NEVER THE ROCK rool kinda crept inta the creative brief by stealth.

          Shit worked for both Joolie an' Hank till'n we gaht so recklessly discriminatory with our cleah & present ass!

          You gotta sniff the air an' trust you can detect exotic scent from mortal rot.

          An' you gotta matchmake like with like, steada conjunct possibles an' probables with permutayschwaahns an' purrhapses.

          Remembah: fire starts with smack of flint 'pon flint.

          It's incendiary an' catalytic ... but naht complex.

          So mebbe figure with alla this persona/product slashiness ... what is my strike point here?

          On the basis of evidence don't need sum frickin' supah anal detective to pick ovah?
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          Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Monetize
    Originally Posted by abdulsubhan View Post

    I've been reading about the importance of understanding your target audience in digital marketing. One thing I've found particularly useful is creating detailed buyer personas. How do you all approach defining your target audience? Any tips or tools you recommend?

    Are you in the research phase or have you started doing
    because this is the type of conundrum that will keep you
    stuck and prevent you from getting anything going.

    If you are setting up ads that allow targeting specific
    demographics, Facebook ads for example, you can
    specify age, income, location, etc.

    But if you're selling something on a marketplace like
    Amazon, then you have no control over who is going
    to seek and purchase your products.

    Let's say you are selling an app, software, or WP
    theme. Who cares what the buyer persona is, it
    makes no difference.

    This consideration isn't something that a beginning
    marketer should concern themselves about.
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    • Profile picture of the author max5ty
      Originally Posted by Monetize View Post

      Are you in the research phase or have you started doing
      because this is the type of conundrum that will keep you
      stuck and prevent you from getting anything going.

      If you are setting up ads that allow targeting specific
      demographics, Facebook ads for example, you can
      specify age, income, location, etc.

      But if you're selling something on a marketplace like
      Amazon, then you have no control over who is going
      to seek and purchase your products.

      Let's say you are selling an app, software, or WP
      theme. Who cares what the buyer persona is, it
      makes no difference.

      This consideration isn't something that a beginning
      marketer should concern themselves about.
      Good advice.

      From your past posts I know you know what you're talking about.
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  • Profile picture of the author GordonJ
    Originally Posted by abdulsubhan View Post

    Hi all,
    I've been reading about the importance of understanding your target audience in digital marketing. One thing I've found particularly useful is creating detailed buyer personas. How do you all approach defining your target audience? Any tips or tools you recommend

    Thanks!
    These two tools have been worth tens of thousands of dollars.

    A pen. A blank piece of paper.

    And these 6 words: Who, What, When, Where, Why and HOW. Try using this incredible, fantastic tool, you'll be amazed.

    GordonJ
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  • Profile picture of the author acchao
    Hi Abdulsubhan,

    Usually I think about buyer persona in 3 areas:

    1. Demographic - Hard fact about the target audience such as their age, language, location, gender etc.

    2. Psychographic - Understand their interest, pain points, desire, goals and so on.

    3. Behavioural - How would they make purchase decision, who would they follow, which websites would they visit, basically understand their buying behaviour.

    Hope this helps!
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  • Profile picture of the author parch jojo
    Here is the easy the approach I Would recommend
    Step 1: Write their desired outcome by answering 1 question.

    Qn 1- What do you or does your business help people achieve?
    (list at least 3 outcomes)
    Step 2: List their 3 major pain points (Pain List)
    Qn 2- What are consequences of not achieving that?
    Qn 3- What Keeps the awake at night?

    Step 3: Write Gain List (3 Gains)
    From their Pain List write the gain List (Gains after receiving your help) With this you have understand who you are serving, their specific need and the specific point in their Journey.

    Have you established your niche? This is important in clearly understanding your target Audience.
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  • Profile picture of the author Gaus
    To define your target audience, analyze your product/service, study existing customers, conduct market research, and create detailed buyer personas. Use tools like Google Analytics, Facebook Audience Insights, and CRM systems (e.g., HubSpot) for data-driven insights. Regularly refine your audience based on new data and market trends.
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  • Profile picture of the author deltahost
    Sometimes marketing goes into the territory of psychology, which is not an exact science and can in no way relate to reality, in some cases it is enough to describe your product well, set the price slightly lower than your competitors, make the favorable price catch the customer's eye, and be on the first page of Google search results... And such things: knowing who your client is, sales funnels and or persona will not help you if your price is higher and you are not on the first page))) sometimes it is just unnecessary knowledge that they are trying to sell you on marketing courses
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  • Profile picture of the author Town hall Dental
    Its all about customer's wants. simple
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  • Profile picture of the author Zoheb M
    You might get some ideas by studying marketing psychology, and user experience design.
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  • Profile picture of the author Awais_Afzal1
    If you are in affiliate marketing business the best thing to get to know your audience is your affiliate manager he will be able to telll you best demographic age groups for any partcular offer. But if you are working with business they will tell you what type of audience or people are their ideal buyers.
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  • Profile picture of the author Legitsms
    search for your competitors and target their audience.
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  • Profile picture of the author Enfusia
    Since selling is all about understanding their pain points and offering solutions that give them what they 'actually' need via a conversation.

    Then, understanding who you are talking to is vital.

    It's much easier to sell wheelchairs to hip surgery patients over 60 than it is to teenagers preparing for a marathon.

    If you don't know who you're talking to it becomes difficult to have this conversation or understand their true needs.

    Nobody buys a drill because they want a drill. They buy a drill because they need to make holes.
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  • Profile picture of the author spartan14
    Well i think a buyer persona its the term used in "knowing who its your audience" like who its your audience ,what problems they have ,in what they are interested etc
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  • Profile picture of the author Moodesburn1977
    i would say for content creation would definately have to be chat gpt great for posts, emojis and the keywords
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