What do you look for in a good affiliate manager/JV partner?

This was originally a post to the JVnotifyPro forum. Would be great to get you Warriors' opinions on this as well, you can basically take out the phrase 'JV partner'/'JV deal' and replace it with affiliate.

Hi marketers,

From the 'sound' of a number of posts here about product creators jumping in here, chucking in their affiliate link and then never coming back, I think there's a general lack of understanding on the part of these product creation specialists on what makes it easy, convenient and attractive for people specialising in promotions and marketing to promote a product. So let me ask a number of stupid questions.

1. What do you look for in a product? What about a product makes you want to promote it? List your top 3 criteria for a product to promote.

2. What kind of information do you want on a product? What kind of information makes it easy for you to go out and do what you do best?

3. What kind of a JV deal would be attractive to you? List the top 3 incentives you look for in a JV deal.

4. What kind of affiliate tools do you need? Articles, graphics, viral stuff, anything and everything that will make it easy for you - which of these are crucial and which of these should we just forget about doing?

5. Is there any other relevant information that I have missed that is absolutely crucial?

Again, I'm asking questions that most of you probably think is basic courtesy but honestly for a newbie like myself I may think I know the answer but I probably don't. And by finding out what makes it easy, convenient and attractive to you, I'm going to make sure that I incorporate all of that into my JV and affiliate promotions. Thanks for your feedback!