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Jay Abraham on Joint Venture deal-maker

by Sarojini Amin
11 replies
Most of you probably heard of Jay Abraham who is know as a marketing wizard or ultimate entrepreneur. His is business building methodologies are really facinating for me. And one which intrigued me most was hisconcept ofJoint venture or strategic alliances.

I have read one of his book called from mediocrity to millions, that talks about leveraging other people existing client base, other people product/service, resource, other people credibility at no investment, no time or effort. The one concept which made me more curious was on how can one start a business with no capital, no product, no resource just by structuring deals as a middle man(deal-maker) between complimentary business that are non-compitive but shares similar category of audience and tie deal with a distribution channel(which is reffered as host)and add back end products from another complimentary business (reffered as benificiery). They both split the profit and you charge certain percentage from each sides and manage the deal/relationship as a "connector"

I was wondering if anyone of you read this book because I'm considering to become JV deal maker. I want to know what you guys think. He also has course on JV deal making that cost $5000. Which is not feasible for me. I would like share thoughts with you guys.

Thank you
#abraham #dealmaker #jay #joint #venture
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  • Profile picture of the author GordonJ
    I think both Jay Abraham and Dan (Lazarus) Kennedy have had their day, and are not suited for most new Internet Marketers. They were great back when, sort of.

    The business you describe has ONE essential element, which most people are unqualified to assess and enforce; the CONTRACT (agreement). Using OPA, other people's assets, is an old world way but can translate to IM, for example that is basically the value of influencers, their assets or followers. So in that respect, you can do a JV, although a middleman JV gets more complicated.

    It feels that you are or have become enamored with Jay, but why not START and actually try to put a small deal together. And maybe you will learn something.

    Who do you know already, with products/services/customers and who do you know which may benefit from sharing these? Make a list of your contacts, your resources, your assets. Jay is a great writer, and has had scores of proteges, some have even become successful.

    Strategic alliances; sounds great. HOW do you make them, what binds them together, a CONTRACT, and so a study of contract law, even the basics would serve you well, because as a middleman, your income is dependent on two parties upholding their agreements...and it takes a quick second to find THOUSANDS of sad stories where that just didn't happen.

    If you already have contacts, have experience in negotiation, and a good attorney (or are one), then give it full consideration after you have done some vetting.

    Nothing against Jay or the concept, but it comes with a lot of slop and mess and my opinion is, WHY? WHEN there are so many easier, faster and just as profitable ways to do business? Sometimes biz ops sound great, until the rubber meets the road, and the tread burns off quickly and crashes happen often.

    GordonJ

    P.S. I would argue that MOST new Warriors or most new to IM have NEVER heard of Jay Abraham. He is well known to old timers, and those who have been around awhile, but to say that most of us have heard of him, well that in and of itself shows a certain bias. This is 2024, how did you stumble across his book?


    Originally Posted by Sarojini Amin View Post

    Most of you probably heard of Jay Abraham who is know as a marketing wizard or ultimate entrepreneur. His is business building methodologies are really facinating for me. And one which intrigued me most was hisconcept ofJoint venture or strategic alliances.

    I have read one of his book called from mediocrity to millions, that talks about leveraging other people existing client base, other people product/service, resource, other people credibility at no investment, no time or effort. The one concept which made me more curious was on how can one start a business with no capital, no product, no resource just by structuring deals as a middle man(deal-maker) between complimentary business that are non-compitive but shares similar category of audience and tie deal with a distribution channel(which is reffered as host)and add back end products from another complimentary business (reffered as benificiery). They both split the profit and you charge certain percentage from each sides and manage the deal/relationship as a "connector"

    I was wondering if anyone of you read this book because I'm considering to become JV deal maker. I want to know what you guys think. He also has course on JV deal making that cost $5000. Which is not feasible for me. I would like share thoughts with you guys.

    Thank you
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    • Profile picture of the author max5ty
      Originally Posted by GordonJ View Post

      I think both Jay Abraham and Dan (Lazarus) Kennedy have had their day, and are not suited for most new Internet Marketers. They were great back when, sort of.

      The business you describe has ONE essential element, which most people are unqualified to assess and enforce; the CONTRACT (agreement). Using OPA, other people's assets, is an old world way but can translate to IM, for example that is basically the value of influencers, their assets or followers. So in that respect, you can do a JV, although a middleman JV gets more complicated.

      It feels that you are or have become enamored with Jay, but why not START and actually try to put a small deal together. And maybe you will learn something.

      Who do you know already, with products/services/customers and who do you know which may benefit from sharing these? Make a list of your contacts, your resources, your assets. Jay is a great writer, and has had scores of proteges, some have even become successful.

      Strategic alliances; sounds great. HOW do you make them, what binds them together, a CONTRACT, and so a study of contract law, even the basics would serve you well, because as a middleman, your income is dependent on two parties upholding their agreements...and it takes a quick second to find THOUSANDS of sad stories where that just didn't happen.

      If you already have contacts, have experience in negotiation, and a good attorney (or are one), then give it full consideration after you have done some vetting.

      Nothing against Jay or the concept, but it comes with a lot of slop and mess and my opinion is, WHY? WHEN there are so many easier, faster and just as profitable ways to do business? Sometimes biz ops sound great, until the rubber meets the road, and the tread burns off quickly and crashes happen often.

      GordonJ

      P.S. I would argue that MOST new Warriors or most new to IM have NEVER heard of Jay Abraham. He is well known to old timers, and those who have been around awhile, but to say that most of us have heard of him, well that in and of itself shows a certain bias. This is 2024, how did you stumble across his book?
      Thank you, Gordon.

      There are times I just want to scream 'STFU' with some of the marketing nonsense.

      There used to be, and still is to some degree a big conspiracy in the marketing world...

      Bob would offer something and 14 other big names would endorse it.

      Or, one of the other big names would offer something, and the other 14 big-name idiots would endorse it.

      It's all a big BS marketing nonsense cartel.

      Seriously, if anyone were to take the time to study all the thousands and thousands of people who have bought into all this nonsense...

      like X2000 hyper BS nonsense...

      and then calculated exactly how many actually made a damn penny -

      it would be clear as day that most of this stuff was nonsense.

      But, I try to maintain a degree of listening to those who know public relations...and understand that it's usually best to just let those who want to wish upon a star, wish upon a star.
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      • Profile picture of the author GordonJ
        [quote=Sarojini Amin;11799248]

        ... about leveraging other people existing client base, other people product/service, resource, other people credibility at no investment, no time or effort.

        Originally Posted by max5ty View Post

        ... is to some degree a big conspiracy in the marketing world...
        It's all a big BS marketing nonsense cartel.

        ..and understand that it's usually best to just let those who want to wish upon a star, wish upon a star.
        .

        First thing, max5ty, you are right, it is probably best to let those who want to wish upon a star, to do so...alas, at least here, I can't help myself.

        And to the original poster, explain to us how you make deals with NO TIME OR NO EFFORT? So, as part of your testing of the concept, once you have identified two potential JV partners, try contacting them.

        Do they answer the phone? Their email? Is this not an effort and TIME to A) reach them, B) get them to agree C)sign the necessary agreement...

        How does one get to the no time or no effort point?

        Which is why I suggest you give it a try, document your process and tell us how much TIME you actually spent trying to arrange this easy-peasy JV?

        I think also, the time of the IM syndicate (cartel) is coming to an end, or they have disappeared behind some very closed doors these days and more and more newbies are understanding the hype behind their offers.

        I have to stand by something Grand Pappy used to say, he was born in 1880, "If it sounds too good to be true, it probably is, and there is no such thing as free lunch worth eating."

        I'm truly baffled by the idea;

        I have read one of his book called from mediocrity to millions, that talks about leveraging other people existing client base, other people product/service, resource, other people credibility at no investment, no time or effort. The one concept which made me more curious was on how can one start a business with no capital, no product, no resource just by structuring deals as a middle man(deal-maker) between complimentary business that are non-competitive but shares similar category of audience and tie deal with a distribution channel(which is referred as host)and add back end products from another complimentary business (referred to as beneficiary). They both split the profit and you charge certain percentage from each sides and manage the deal/relationship as a "connector"..

        Host/Beneficiary...often also called Host/Parasite marketing and the thought this can be done without spending time and making effort.

        Anyhow, I need to learn to let the Disney dreamers alone, cause, when they wish upon a star...maybe it is the home planet and they will get some manifestation help from the folks back home.

        GordonJ
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  • Profile picture of the author Princess Balestra
    Best I can offah here by waya wise counsel potentially gowin' noplace is to refrence the Jedi mastah Stray Mebbewan.

    Her crooshsl fix was combinin' raw an' random Jedi powah with emergent circumstance din't make her seem like no kinda hapless pussy laydee.

    "I shall invoke all possible torrent of wondah from all who believe in me," she would say -- an' when she said this out loud to the (frankly) loodicruise lookin' masked maul-wieldin' guys packin' hennumy color, they would blink way before she evah did.

    Latah, restin' by the fiyurre, with no more Force evident than she gaht lucky agin, she would flip burgahz as if they were dreams an' memories conjoined.

    (Seems evry Jedi qualifies for a 25% discount on any 4-pack Quartuirepounddah offah most anyplace, long as they karoake AT LEAST TWICE in a pre-divergent-consciousness bar fulla TOETWILL FRICKIN' WEIRDOES.)

    An' when the next Caaahsmaaahs-destroyin' badass showed, Stray Mebbewan would git up again, an' wish for mirackyools from outta nuthin' that kinda threw mortal flesh 'pon the void of oblivion as promised hope eternal for anywan watchin', evin frickin' pet hamstahs.

    Course'n, evrythin' 'bout alla this mythology is still LUKE, CRAPPY ROBAHTS, an' THE IRISH GUY WITH A DICK LIKE A TREE TRUNK ... but Stray will surely manifest her iconic story in doo time.

    Worst case scenario: she might wield your mortal essence as a light saber, an' strike against all darkness in your life like you feel you been escorted inta yr dream fyootyoore by angels.

    "Self-peelin' bananas? For like free? In frickin' Wal-Mart?"

    "Can I check your Stray M aura again, bcs I'm gettin' a srs NO on yr Jedi ID. Maybe quit swinging your arms around and shit. Nope. Nope. Nope. Aw FFS just TAKE 'EM. They only ****in' bananas ..."
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author savidge4
    One of my primary business' is Ancilary Services in the medical sector. To say the least, I have an amount of experience with this type of setup. I am right off the bat going to agree with GordonJ, CONTRACTS are everything and then some. Having your paws between the transactions is also right up there.

    Execution to a degree is easy... getting all of the setup complete - in my case is a whole pile of legal non sense is an entirely different ball game. To even think this type of arrangement can happen on a handshake is short of laughable... it will simply be a train wreck.

    I am obviously not saying it cant be done... what I am saying is you have to have ALL of the micro to macro details worked out ahead of time... have that on paper, as to who does what and specifically how, and devise the method to track all of this so there is no question who did what and how and then who and when all of the parties get paid.

    All I really can say is, you want Attorneys, and Accountants in place from the onset, and not a moment later
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    Success is an ACT not an idea
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  • Profile picture of the author Claude Whitacre
    Originally Posted by Sarojini Amin View Post


    I was wondering if anyone of you read this book because I'm considering to become JV deal maker. I want to know what you guys think. He also has course on JV deal making that cost $5000. Which is not feasible for me. I would like share thoughts with you guys.

    Thank you
    Let's assume that you would actually take the effort to learn how to do this.

    You can buy that course on E-Bay for pennies on the dollar. In fact, just type in the name of the course as a Google search, and you'll find places that will sell you the same thing (The exact same course) as a digital download for next to nothing.

    " I'm considering to become JV deal maker." and "at no investment, no time or effort" makes me grit my teeth a little.
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    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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    • Profile picture of the author GordonJ
      Originally Posted by Claude Whitacre View Post

      Let's assume that you would actually take the effort to learn how to do this.
      You can buy that course on E-Bay for pennies on the dollar. In fact, just type in the name of the course as a Google search, and you'll find places that will sell you the same thing (The exact same course) as a digital download for next to nothing.
      " I'm considering to become JV deal maker." and "at no investment, no time or effort" makes me grit my teeth a little.
      Thanks Claude, and to Sarojini, you are seeing a lot of cold water being thrown your way, and I started that. So, I feel it is only fair to give you some positive action steps you can take. OK?

      First, Jay Abraham learned a lot of this strategy from two men, Harvey Brody and Sherman Hunter. Today, Harvey at 85 has been selling continuously for over 55 years, and actually implements many of these techniques and methods. When they worked together, Sherman Hunter was an early computer genius and these two guys gave Jay much of his foundation when it comes to business building methods and strategic alliances.

      These really old timers (Jay is no spring chicken), have information you could find helpful, although Harvey Brody stuff is hard to find these days. Sherman Hunter can be found at sdkhunter dot com You will see some of the same lingo Jay tosses around.

      And as for the courses, be they 8k, 12k, or more as offered by Helen Guo at smbdealhunter or Codie Sanchez or Leo Landaverde all with their high priced courses...which in my opinion are akin to the old Robert Allen, No Money Down concept (being more or less a fad).

      Here is a better way to find out if this is for you. 1) Local library, if your country has them..or an online library where you can find cheap copies of CONTRACTS FOR DUMMIES, and Richard Stim's book: CONTRACTS, THE ESSENTIAL BUSINESSDESK REFERENCE.

      And pay a visit to hardtofindseminars dot com, where Mike Senoff has several transcripts and audios along the same lines, buying and selling a business...and this is in essence, you are acting as a broker...a middleman. Senoff also has a 52 minute AUDIO on Joint Ventures you can listen to for free, to get some information on the subject.

      We don't know anything about you, and only have the post to respond to. We can be a helpful group, if you show a real, not fleeting, interest in an idea.

      Having been through extensive Real Estate training, (GRI+) and with a broker who made me take extra legal courses and focus on commercial RE, as well as buying and selling a business...I want to make sure you fully understand everything involved.

      The many ideas Jay has comes from Sherman Hunter's THE CONCEPT, which is a course, also hard to find at this time...but let AI and search engines be your friend while you really thresh this idea out to see if it is right for you. Could be. You might do well with it, just go into it with eyes wide open...

      And good luck to you. (Still think there are faster, easier, more profitable opportunities for you and most new Warriors).

      GordonJ
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  • Profile picture of the author Monetize
    Originally Posted by Sarojini Amin View Post

    Most of you probably heard of Jay Abraham who is know as a marketing wizard or ultimate entrepreneur. His is business building methodologies are really facinating for me. And one which intrigued me most was hisconcept ofJoint venture or strategic alliances.

    I have read one of his book called from mediocrity to millions, that talks about leveraging other people existing client base, other people product/service, resource, other people credibility at no investment, no time or effort. The one concept which made me more curious was on how can one start a business with no capital, no product, no resource just by structuring deals as a middle man(deal-maker) between complimentary business that are non-compitive but shares similar category of audience and tie deal with a distribution channel(which is reffered as host)and add back end products from another complimentary business (reffered as benificiery). They both split the profit and you charge certain percentage from each sides and manage the deal/relationship as a "connector"

    I was wondering if anyone of you read this book because I'm considering to become JV deal maker. I want to know what you guys think. He also has course on JV deal making that cost $5000. Which is not feasible for me. I would like share thoughts with you guys.

    Thank you

    This sort of business is not for you because you don't bring anything to the table.

    You have no knowledge, no experience, and no connections.

    You don't even have enough game not to announce that you can't afford that course.

    Wheelers and dealers don't work with desperate broke people.

    Remember that.
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  • Profile picture of the author Claude Whitacre
    Originally Posted by Sarojini Amin View Post


    I have read one of his book called from mediocrity to millions,
    I went on Amazon and Ebay to see if I could find a copy of From Mediocrity To Millions. I couldn't.

    But I found a free download of the book. It looks like it's worth reading if you are ever to consider trying to attract joint venture partners.

    Here's the link.

    https://grumomedia.com/files/Jay_Abr...o_Millions.pdf
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    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
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  • Profile picture of the author Kay King
    Reading the comments i was reminded of a marketer - cannot remember his name for anything but reminded me of Danny DeVito - who gave 'testimonials' for every new IM and MMO product that was released over 2-3 years.

    This was the person who finally became known for his part in that 'internet wonder' film, The Secret. Was his name Joe?

    I used to advise new marketers "if you see XXX XXX saying how great the product is - don't even read the sales letter and DO NOT waste your money."
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    • Profile picture of the author Frank Donovan
      Originally Posted by Kay King View Post

      This was the person who finally became known for his part in that 'internet wonder' film, The Secret. Was his name Joe?
      Joe Vitale. As soon as you said Danny DeVito, I knew who you meant.
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