You Are Sitting On A Product Goldmine

I just had a brainwave that turned one product into four. And it took me just an hour to do it.

For those of you who have free reports floating around, this is for you. For those of you who have a content rich site, this is for you. For those of you who have a blog... yeah, you guessed it.

I've been promoting my free bonus report for my optin page for 2 days on my blog, on twitter, on facebook... with limited success. I didn't think much of it, until I began creating my affiliate tools. One of them is an article pack, and basically all I was going to do was split it into smaller chunks of each heading.

Then I had an idea: turn my 20 page free report into 4 8 page free reports. It certainly had enough materials to do it. Happiness: 6 subpoints = 1 report. Time management: 4 subpoints = 1 report. Wealth building: 4 subpoints = 1 report... you get the picture. This makes 4 highly targeted reports instead of one broad based one. Why? Because people are looking for specific information. Specific answers. Specific solutions. They don't want a mountain of information either. They just want the information that's relevant to the questions in their head. And there is a much higher perceived value for 4 reports compared to 1.

Then I had another idea. Right now, I can use this to promote my site. Later, I can yank these reports off the freebie zone and use them as bonuses for the frontend sale, then use them as the starting point for new products, create a membership site from them, create audios, create videos... endless. And, I have a blog full of materials like this. Why don't I package these into reports as well? After all, affiliates like you are always looking for quality information to pass on to their subscribers, and it helps me promote my brand and my products. Win-win.

If you're like me, you're probably sitting on a goldmine of highly specific, quality information that's lumped together in one package. All you need to do to EXPLODE the value of what you have right now is to simply repackage it and see your efforts repaid like CRAZY. Now go get 'em.