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Affiliate Links in Lead Magnets

by Fortune_Hunter
17 replies
I was watching some videos on affiliate marketing and the instructor suggested that you don't put a direct link to affiliate offers in your lead magnets. Instead, he suggested that you lead them to your site first and from that page lead them to your affiliate offers. His reasoning was that if an affiliate offer goes away or you decide to promote something else that you don't have lead magnets floating around out there with dead affiliate links in them.

I thought the suggestion was a good one, but I am trying to envision how this works in practice. Anyone that has done this could you please give me your thoughts...

1. Is the page on your site a type of landing page with the affiliate offers listed or is a type of sales page that leads to the affiliate sales page?

2. If I don't need to capture their email address because I already have it from when they grabbed the original lead magnet what goes on this page that is on my site?
#affiliate #lead #links #magnets
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  • Profile picture of the author Monetize
    Originally Posted by Fortune_Hunter View Post

    I was watching some videos on affiliate marketing and the instructor suggested that you don't put a direct link to affiliate offers in your lead magnets. Instead, he suggested that you lead them to your site first and from that page lead them to your affiliate offers. His reasoning was that if an affiliate offer goes away or you decide to promote something else that you don't have lead magnets floating around out there with dead affiliate links in them.

    I thought the suggestion was a good one, but I am trying to envision how this works in practice. Anyone that has done this could you please give me your thoughts...

    1. Is the page on your site a type of landing page with the affiliate offers listed or is a type of sales page that leads to the affiliate sales page?

    2. If I don't need to capture their email address because I already have it from when they grabbed the original lead magnet what goes on this page that is on my site?

    Why do you have two threads on the same topic?

    It doesn't matter about your landing page or where your
    link is directed because you can direct it to wherever you
    want using the method that I will describe.

    You will register a domain name and you MUST keep it
    current FOREVER otherwise your efforts will be wasted.

    Something like myfavaffiliatelink.com. You will now use
    this wherever you push your affiliate offers.

    The purpose of the domain is that it can be forwarded to
    wherever you want through HostGator or other hosting
    or through the registrar.

    Then whenever the offer is no longer valid or you decide
    you want to promote a different offer, you can quickly
    forward the domain to another affiliate offer.

    Everywhere that you have placed that link will be good
    and you don't have to re-visit your content to change
    your link.

    Obviously, if you are promoting multiple products, you
    will need additional domain names.

    You're welcome.
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    • Profile picture of the author Fortune_Hunter
      Originally Posted by Monetize View Post

      Why do you have two threads on the same topic?

      It doesn't matter about your landing page or where your
      link is directed because you can direct it to wherever you
      want using the method that I will describe.

      You will register a domain name and you MUST keep it
      current FOREVER otherwise your efforts will be wasted.

      Something like myfavaffiliatelink.com. You will now use
      this wherever you push your affiliate offers.

      The purpose of the domain is that it can be forwarded to
      wherever you want through HostGator or other hosting
      or through the registrar.

      Then whenever the offer is no longer valid or you decide
      you want to promote a different offer, you can quickly
      forward the domain to another affiliate offer.

      Everywhere that you have placed that link will be good
      and you don't have to re-visit your content to change
      your link.

      Obviously, if you are promoting multiple products, you
      will need additional domain names.

      You're welcome.
      @Monetize


      Thank you! That is great suggestion. I was having some issues getting my post to go through and ended up creating two of them. The moderators removed the duplicate one.

      Follow up question, how would you handle multiple offers? So, for example, say you had a free eBook and inside you had 4-5 different affiliate offers scattered throughout. If I do as you suggest I can cover one of those with your suggestion of having a domain name that I direct people to that leads to one of the offers. Would you have 5 different domain names for the 5 offers? Or would you only have one offer per lead magnet? Perhaps 5 offers or whatever the number is extreme overkill.

      Now, I admit, I may not be following your original suggestion correctly. I am pretty new in this space so I my learning curve is a bit steep at the moment. I have been a web designer for years, but an affiliate marketer much less.
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  • Profile picture of the author Fortune_Hunter
    Thank you, that is very helpful. I will try that.

    It sounds like you were a bit earlier in the process than I was. I started learning this stuff about the mid to late 90s and worked for other development agencies for a few years before striking out on my own in 2003.

    I will build sites for businesses, today mostly on WP, but back in the day just using HTML and .NET if I needed back end database functionality. I have since moved more towards digital marketing rather than site development, although I still do some of that.

    I mostly work for larger businesses on monthly reoccurring retainer models now. However, I am becoming fascinated with affiliate marketing, info products, coaching, etc. so I am exploring and learning new stuff, but yes, it is nice to be able to do all this stuff on your own without having to depend on other people.
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    • Profile picture of the author Monetize
      Originally Posted by Fortune_Hunter View Post

      Thank you, that is very helpful. I will try that.

      It sounds like you were a bit earlier in the process than I was. I started learning this stuff about the mid to late 90s and worked for other development agencies for a few years before striking out on my own in 2003.

      I will build sites for businesses, today mostly on WP, but back in the day just using HTML and .NET if I needed back end database functionality. I have since moved more towards digital marketing rather than site development, although I still do some of that.

      I mostly work for larger businesses on monthly reoccurring retainer models now. However, I am becoming fascinated with affiliate marketing, info products, coaching, etc. so I am exploring and learning new stuff, but yes, it is nice to be able to do all this stuff on your own without having to depend on other people.

      You already have a membership model, just don't realize it.

      It's the monthly recurring fees that makes it a membership.

      Affiliate marketing and downloads are perfect because they
      are set it and forget it.

      Coaching is too time-consuming. IMO.
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      • Profile picture of the author Fortune_Hunter
        Originally Posted by Monetize View Post

        You already have a membership model, just don't realize it.

        It's the monthly recurring fees that makes it a membership.

        Affiliate marketing and downloads are perfect because they
        are set it and forget it.

        Coaching is too time-consuming. IMO.
        I guess that is partially true, but I sure do have to do a lot of work for that reoccurring revenue I don't know if you are familiar with Ryan Deiss, but I sort of follow his model of being a fractional CMO for businesses that can't really justify bringing on a full time person or persons to do that role.

        I have done some affiliate stuff, but mostly in the form of selling SaaS products to existing clients that lined up with what I needed to provide for them such as email marketing software or marketing automation platforms. I still get paid on some of those commissions.

        I have considered the coaching to be a lot of work as well, but I am thinking about offering more as a group coaching arrangement on a weekly or bi-weekly model rather than a one on one arrangement, which I agree, would be a lot of work, probably more than I do now.
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        • Profile picture of the author Monetize
          Originally Posted by Fortune_Hunter View Post

          I guess that is partially true, but I sure do have to do a lot of work for that reoccurring revenue I don't know if you are familiar with Ryan Deiss, but I sort of follow his model of being a fractional CMO for businesses that can't really justify bringing on a full time person or persons to do that role.

          I will check him out, I usually watch one instructional
          video every day.

          There's no work involved for the monthly fees if you're
          charging for hosting, maintenance, domain name, and
          whatever else is in your package.

          If you are providing social media management or a
          similar service, get a V.A. or use a posting system.
          ChatGPT writes posts.

          Use a platform to manage content and subscribers,
          and your profits will cover the expense.

          BTW, you're my FRIEND :-)
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          • Profile picture of the author Fortune_Hunter
            Originally Posted by Monetize View Post

            I will check him out, I usually watch one instructional
            video every day.

            There's no work involved for the monthly fees if you're
            charging for hosting, maintenance, domain name, and
            whatever else is in your package.

            If you are providing social media management or a
            similar service, get a V.A. or use a posting system.
            ChatGPT writes posts.

            Use a platform to manage content and subscribers,
            and your profits will cover the expense.

            BTW, you're my FRIEND :-)
            I think you would enjoy Ryan Deiss, he is bit of a cross over between Internet marketing and the old school guys like Dan Kennedy. His website is Digital Marketer.com I think I own most of his courses and certifications.

            I also do the maintenance that you suggested. I use ManageWP to track most of my client sites and do the updates, performance monitoring, backups, etc. I charge each client for that maintenance plus hosting. While I usually execute the updates myself, it is very light work on my part, which I like a lot.

            For social media management, that I am not really good at yet, or at least not in a way that doesn't suck up a lot of time. I have experimented with software called Social Bee to post everything on a calendar, but I haven't really started using AI to generate the posts, that is coming though. I have a friend of mine in Texas that wants to split the services of a VA between the two of us. I might take him up on that, but I have never used one before.

            Nice to be friends
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  • Profile picture of the author jbarks73
    Depends on your funnel. If you're using something like Instagram or Messenger or paid ads, the fewer clicks away from the offer the more likely you'll convert. People abandon, so more clicks away is more friction. If you're looking at organic traffic / SEO to a web page, as long as your content delivers value, you can have affiliate links embedded right into the page. No need to add an extra click. I think if the page is all a bunch of offers, then that would be a reason to add an extra click to an offer page.
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    • Profile picture of the author Fortune_Hunter
      So, I was watching another video on YouTube, and the person said that the idea was to "pre-sell" the product on your page and collect their email by offering a lead magnet so that when they click through, they are ready to buy. I am not sure it is that easy, but I like how it sounds in theory.
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  • Profile picture of the author Paleochora
    You don't need a page to send them to. Your lead magnet should be doing the pre-selling.

    What you actually nead is a link cloaker. So that the link you put in stays the same but you can edit where it actually leads to.

    If you are using Wordpress, then the Pretty Links plug-in can do this. There is a free and paid version.
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    • Profile picture of the author Fortune_Hunter
      Thank you, I have not heard of a link cloaker before, but I am pretty new to this space. I will check it out.
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  • Profile picture of the author Moodesburn1977
    i think if you already have their email address, so hence they are on your list so its all about giving them value i believe when you do this in time they would buy anything from you
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    Lets build a online business by giving value and learning how to build a email list
    https://givevaluefirst.systeme.io/givevalueonwarriorf

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    • Profile picture of the author Fortune_Hunter
      That's a good point. I had a similar thought based on where the person was at in the process. Were they cold to me, meaning I didn't have them in my database? In that case, a bridge page makes sense. Providing as much value as possible is the way to go if I already had them on my list.
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  • Profile picture of the author OnlineProxy
    By directing users to a page on your site, you can provide a curated list of affiliate offers or a dedicated product review, allowing you to easily update or replace links as needed. Email you have, focus on delivering value through brief descriptions, benefits, and clear calls to action for each affiliate product.
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    • Profile picture of the author Fortune_Hunter
      When I first heard about this idea, this was my understanding. Before I learned about this, I just had the links go directly to the affiliate, and I figured I wasn't losing anything because I got the person on my list when they requested the lead magnet in the first place. However, as you point out, there are a lot of extra benefits to taking them to a page on your site first, no matter if they are on your list or not.

      Could I ask how much information you generally have on these pages and what information you find most valuable?
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  • Profile picture of the author Rully
    I've done this before, and it does make sense to have a buffer page.
    I usually set up a landing page that highlights the affiliate offers rather than just linking directly. You can add some value there, like a brief review or key benefits of each offer, which encourages them to click through.
    As for what to include on that page, you could provide additional resources, tips, or even related content that ties back to the lead magnet. It keeps your audience engaged and gives them a reason to stick around before they hit those affiliate links.
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    • Profile picture of the author Fortune_Hunter
      What information have you added to the page that you think is the most valuable for accomplishing your goal of getting them to click through?

      How much of the information on that page is about the affiliate offers vs. extra information about the lead magnet topic, i.e., what would you say is the ideal ratio of sales content to user content?
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