I have built 2 Saas projects, I don't have money to promote.

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I've developed two SaaS platforms: one is an email finder for social media, and the other is a tool for Amazon sellers. However, I'm struggling to promote them without spending a lot of money since my budget is limited.

SEO feels difficult, and most social media groups don't allow promotional posts. Forums have strict posting rules as well. I've tried cold emailing, but the tools for that are expensive.

Would direct messaging be effective? I'm looking for affordable or free ideas to promote my projects. Any advice?
#built #money #projects #promote #saas
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  • Profile picture of the author Monetize
    Originally Posted by pcgun007 View Post

    I've developed two SaaS platforms: one is an email finder for social media, and the other is a tool for Amazon sellers. However, I'm struggling to promote them without spending a lot of money since my budget is limited.

    SEO feels difficult, and most social media groups don't allow promotional posts. Forums have strict posting rules as well. I've tried cold emailing, but the tools for that are expensive.

    Would direct messaging be effective? I'm looking for affordable or free ideas to promote my projects. Any advice?

    Congratulations on developing your own SAAS platforms. That is a big
    accomplishment.

    I would advise against direct messaging as it's the same as spamming.

    You have numerous options to promote your products such as YouTube,
    social media marketing, etc. You should read some marketing books.

    You could also list them on the various app marketplaces.

    Instead of concerning yourself about what other people don't allow, set
    up your own groups and forums, that way you can do what you want.

    Internet marketing works better when you are able to think outside the
    box and devise new marketing strategies to promote your products.
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    • Profile picture of the author pcgun007
      Thank you for the congratulations! I appreciate your advice on marketing strategies. You're absolutely right--there are plenty of ways to promote SaaS products without resorting to direct messaging. I'll definitely explore channels like social media, YouTube, and app marketplaces, as you suggested.

      Building my own groups and forums is an interesting idea too--it could foster a stronger community around my product. I'll be diving deeper into marketing literature to get better at creative, out-of-the-box strategies as well.

      Thanks again for your thoughtful input!
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      • Profile picture of the author Monetize
        Originally Posted by pcgun007 View Post

        Thank you for the congratulations! I appreciate your advice on marketing strategies. You're absolutely right--there are plenty of ways to promote SaaS products without resorting to direct messaging. I'll definitely explore channels like social media, YouTube, and app marketplaces, as you suggested.

        Building my own groups and forums is an interesting idea too--it could foster a stronger community around my product. I'll be diving deeper into marketing literature to get better at creative, out-of-the-box strategies as well.

        Thanks again for your thoughtful input!

        You are so welcome!

        I suggest you get on LinkedIn, if you haven't already done so.

        That will be a good place for your products.

        Use A.I. to help develop content and countless other tasks.

        Do whatever you can every day, be consistent and you will be fine.
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  • Profile picture of the author Saba Ghafoor
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    • Profile picture of the author pcgun007
      Thank you for the detailed breakdown of affordable strategies! I completely agree that direct messaging, when done thoughtfully, can be a powerful tool. Personalization and offering value upfront are key to avoid coming off as spammy.

      I also appreciate the focus on niche communities and content marketing. I've seen that being an active participant in relevant groups can organically lead to opportunities to share your SaaS without a hard sell, especially when you're providing useful insights first.

      Guest posting and collaborations with influencers are excellent ideas as well, particularly for building credibility. I think leveraging micro-influencers, who have engaged audiences, can be a cost-effective way to gain exposure and drive user acquisition.

      Overall, these approaches seem like a smart way to balance promotion and relationship-building on a limited budget. I'll definitely explore integrating them into our strategy.
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  • Profile picture of the author raheelseo
    "Congratulations on creating your own SAAS platform--what an incredible achievement! You've reached a major milestone, and your hard work is inspiring."

    If you don't mind can you tell me How much budget do you have?
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  • Profile picture of the author Sophie Jonas
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    • Profile picture of the author pcgun007
      Thank you for your kind words and for the helpful suggestions! I completely agree--direct messaging, when done with a focus on providing value, can be very effective. I'll also look into building partnerships and being more active in relevant forums as part of a broader organic strategy.

      I've been using SEO tools like Google Search Console, but there's always more to learn, so I appreciate that reminder. Content marketing and guest blogging are definitely on my radar for expanding visibility as well.

      Thanks again for your insights!
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  • Profile picture of the author sambond89
    Unfortunately, it's often the difficult stuff that will help the most. SEO is difficult - and can be time consuming - but this is probably the area that'll help you the most. Let me know if you need a hand.
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  • Profile picture of the author Wild Man
    I'm just curious, did you identify a need/desire for these services before you built them?
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  • Profile picture of the author Jason Kanigan
    1. Linkedin direct outreach to people who really could benefit from your SaaS. Give them access in return for reviews.
    2. Reviews go on SaaS listings on G2.
    3. Leverage G2 reviews to continue to promote, this time for paid users.

    What you want is a user base. This is more important than money or revenue. Valuation comes from the size of the user base.

    4. Decide on your exit strategy. Are you interested in keeping ownership of these SaaS products? Do you want to license them to someone else who will sell to end users? Is selling your intellectual property (the whole idea) to another company that buys these kinds of things what you want?
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  • Profile picture of the author max5ty
    You're behind the 8-ball now because you didn't follow sound marketing advice...

    there are good marketing tips out there, and yet time and time again I see them being ignored. But, when they are ignored, you then have problems like this.

    You should have been promoting your product before you ever started building it.

    You could have done a waitlist. You could have used a referral program. There are numerous ways.

    You should have spent a lot of time putting together something exciting, persuasive, and engaging to attract users before you ever started adding 1 pixel. In the beginning that is more important than the work you put into building your product.

    You would have had a list that would have been your beta testers and gotten some good feedback.

    Your early adopters would have also promoted for you.

    Not to mention you would have found out if anybody even wanted your product.

    Now, you've built something and aren't sure if it will even take off.

    MVP. MVP. I've said it many times.

    Now, you're left to promote the product on your own.

    Hopefully, when you build another product you follow the basic marketing principles.

    For now, I think you'll have a struggle...not saying you can't do it...but it will be a lot harder than if you'd followed the best practices.
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    • Profile picture of the author Monetize
      Originally Posted by max5ty View Post

      You're behind the 8-ball now because you didn't follow sound marketing advice...

      He may not have had time to do all of that pre-launch prep work.

      These days you could roll over in bed and make an app, game,
      plugin, or extension between now and the time it takes to slide
      your feet into your Bluey slippers.

      Because ChatGPT.
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      • Profile picture of the author max5ty
        Originally Posted by Monetize View Post

        He may not have had time to do all of that pre-launch prep work.

        These days you could roll over in bed and make an app, game,
        plugin, or extension between now and the time it takes to slide
        your feet into your Bluey slippers.

        Because ChatGPT.
        If you can create an app before you roll out of bed, why can't you create a pre-rollout of it before you roll out of bed?

        But...because ChatGPT, I asked it a question:

        ------------------------

        Question:

        Even though I can make an app with AI before I roll out of bed, is a pre-rollout still important?

        ChatGPT:

        Absolutely, a pre-rollout is still crucial! Even if you can quickly create an app with AI, thorough planning and testing help ensure a smoother launch. Here are a few reasons why:

        1. User Experience: You want to ensure that the app is intuitive and user-friendly.

        2. Functionality Testing: Pre-rollout testing helps identify bugs and issues that could affect performance.

        3. Feedback: Early testing with a small group can provide valuable insights and improvements.

        4. Marketing Strategy: Planning your launch can help you reach the right audience effectively.

        5. Compliance and Security: Ensuring that your app meets legal and security standards is essential.

        Taking the time to refine your app before the official rollout can save you headaches later!

        ----------------------

        Isn't that interesting?

        Why do we even need to hear from people with personal experience...I mean because ChatGPT.

        After all, can't ChatGPT take you from beginning to end? And isn't everyone who uses ChatGPT wealthy beyond expectations? Because ChatGPT.

        We no longer need to comment...the poster can now become very wealthy just using ChatGPT.

        Then again, why do we even need a forum...because ChatGPT...

        and we're all going to make a million dollars this week...because ChatGPT.

        And why am I even commenting...because ChatGPT.
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        • Profile picture of the author Monetize
          Originally Posted by max5ty View Post

          If you can create an app before you roll out of bed, why can't you create a pre-rollout of it before you roll out of bed?

          But...because ChatGPT, I asked it a question:

          ------------------------

          Question:

          Even though I can make an app with AI before I roll out of bed, is a pre-rollout still important?

          ChatGPT:

          Absolutely, a pre-rollout is still crucial! Even if you can quickly create an app with AI, thorough planning and testing help ensure a smoother launch. Here are a few reasons why:

          1. User Experience: You want to ensure that the app is intuitive and user-friendly.

          2. Functionality Testing: Pre-rollout testing helps identify bugs and issues that could affect performance.

          3. Feedback: Early testing with a small group can provide valuable insights and improvements.

          4. Marketing Strategy: Planning your launch can help you reach the right audience effectively.

          5. Compliance and Security: Ensuring that your app meets legal and security standards is essential.

          Taking the time to refine your app before the official rollout can save you headaches later!

          ----------------------

          Isn't that interesting?

          Why do we even need to hear from people with personal experience...I mean because ChatGPT.

          After all, can't ChatGPT take you from beginning to end? And isn't everyone who uses ChatGPT wealthy beyond expectations? Because ChatGPT.

          We no longer need to comment...the poster can now become very wealthy just using ChatGPT.

          Then again, why do we even need a forum...because ChatGPT...

          and we're all going to make a million dollars this week...because ChatGPT.

          And why am I even commenting...because ChatGPT.

          Good Grief.

          I didn't say it wasn't important, but that he probably decided to
          make his app, and just got it done, since it doesn't take years
          to do that anymore.

          Some people just do things, they don't sit around and read Jeff
          Walker's Launch books or ponder things to death first.

          What is the point of berating somebody about all the things they
          didn't do, when they are asking what they should do

          NOW?

          BTW, ICYMI, that question is rhetorical and does not require
          an actual answer so you can save your finger energy for
          something else.
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          • Profile picture of the author max5ty
            Originally Posted by Monetize View Post

            Good Grief.

            I didn't say it wasn't important, but that he probably decided to
            make his app, and just got it done, since it doesn't take years
            to do that anymore.

            Some people just do things, they don't sit around and read Jeff
            Walker's Launch books or ponder things to death first.

            What is the point of berating somebody about all the things they
            didn't do, when they are asking what they should do

            NOW?

            BTW, ICYMI, that question is rhetorical and does not require
            an actual answer so you can save your finger energy for
            something else.
            I really have no idea who Jeff Walker is.

            Sorry if it's offensive to you to tell someone how things should be done.

            What I mentioned is best practices in marketing.

            Next time I'll just try and help the person with their cluster f*** and not mention what I've learned from experience.
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            • Profile picture of the author Monetize
              Originally Posted by max5ty View Post

              I really have no idea who Jeff Walker is.

              Sorry if it's offensive to you to tell someone how things should be done.

              What I mentioned is best practices in marketing.

              Next time I'll just try and help the person with their cluster f*** and not mention what I've learned from experience.

              It's not offensive to me, it just seems pointless to tell
              somebody what they should have done, when they
              are asking for guidance after the fact.

              Your method isn't necessarily gospel, different people
              do things differently.

              It's not too late for the OP to market his product after
              he already developed it.

              The cart doesn't always have to come before the
              horse in internet marketing. IMO.
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              • Profile picture of the author max5ty
                Originally Posted by Monetize View Post

                It's not offensive to me, it just seems pointless to tell
                somebody what they should have done, when they
                are asking for guidance after the fact.

                Your method isn't necessarily gospel, different people
                do things differently.

                It's not too late for the OP to market his product after
                he already developed it.

                The cart doesn't always have to come before the
                horse in internet marketing. IMO.
                You're trying to say not everybody needs to follow the best practices.

                That's an excuse for failure.

                If something has been proven to work for years, why should we then say it's ok to not follow guidance, and then have a major problem (like has happened) and then say we should just try and fix it through some nonsensical measures?

                I said in my post it would be a struggle, but maybe could still be done.

                My suggestion can and has still been done even if the creator screwed up and decided to just wing things and expect a great outcome. It's never too late to go back to the beginning and treat a project as though you're just rolling it out.

                Myself, I'm not going to give bogus nonsense advice that won't work and never has worked.

                We've got ChatGPT these days and still have more people not only with more problems than ever before...but more broke than ever before.

                Why would you try and belittle real-world experience?
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                • Profile picture of the author Monetize
                  Originally Posted by max5ty View Post

                  You're trying to say not everybody needs to follow the best practices.

                  That's an excuse for failure.

                  If something has been proven to work for years, why should we then say it's ok to not follow guidance, and then have a major problem (like has happened) and then say we should just try and fix it through some nonsensical measures?

                  I said in my post it would be a struggle, but maybe could still be done.

                  My suggestion can and has still been done even if the creator screwed up and decided to just wing things and expect a great outcome. It's never too late to go back to the beginning and treat a project as though you're just rolling it out.

                  Myself, I'm not going to give bogus nonsense advice that won't work and never has worked.

                  We've got ChatGPT these days and still have more people not only with more problems than ever before...but more broke than ever before.

                  Why would you try and belittle real-world experience?

                  I wasn't TRYING to say anything.

                  I said that your method, if that is indeed your method,
                  is not gospel.

                  Where is the proof that it has worked for years and
                  when did you become the arbiter or the authority?

                  Is it a proprietary method that you have a patent on?

                  As I have stated multiple times on this forum:

                  A method that works for one person, might not work
                  for someone else.

                  BTW, your rants about ChatGPT have gotten old.
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                  • Profile picture of the author max5ty
                    Originally Posted by Monetize View Post

                    I wasn't TRYING to say anything.

                    I said that your method, if that is indeed your method,
                    is not gospel.

                    Where is the proof that it has worked for years and
                    when did you become the arbiter or the authority?

                    Is it a proprietary method that you have a patent on?

                    As I have stated multiple times on this forum:

                    A method that works for one person, might not work
                    for someone else.

                    BTW, your rants about ChatGPT have gotten old.
                    Sadly, this whole discussion is starting to remind me of Bar Rescue.

                    Tapper goes in and tells the bar owner what works.

                    The bar owner sometimes bulks and says that's not how they want to do it and Tapper doesn't know what he's talking about.

                    Tapper reminds them he had/has some of the best bars out there and has been doing this for decades...

                    and if their ideas worked so well, why are they shutting down in 30 days?

                    And why are they a half million in debt?

                    And also, when someone comes on here and asks a question, your reply to use ChatGPT is getting old.

                    Enjoy the rest of your evening.

                    We'll agree to disagree.

                    Hopefully, you do good with whatever you're working on.
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                    • Profile picture of the author pcgun007
                      Hey Guys, I want to clarify that I didn't develop this with ChatGPT. It took us two years to create our first SaaS and another six months for our second. Through extensive market research, we found that many B2B owners are looking for tools to find emails on platforms like Google Maps, Instagram, and LinkedIn. Additionally, for our second SaaS, Amazon sellers need a tool for keyword and product research. Both markets show great potential, and we're receiving positive feedback and sales from our customers.

                      However, we're struggling to gain traction and reach a larger audience of B2B owners and Amazon sellers. Our content and video marketing efforts aren't yielding the results we hoped for, as we're not getting enough views on our reasonably good-quality videos. We're looking for effective strategies to boost our visibility and engagement.
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                      • Profile picture of the author Frank Donovan
                        Originally Posted by pcgun007 View Post

                        However, we're struggling to gain traction and reach a larger audience of B2B owners and Amazon sellers. Our content and video marketing efforts aren't yielding the results we hoped for, as we're not getting enough views on our reasonably good-quality videos. We're looking for effective strategies to boost our visibility and engagement.
                        You're just repeating what you posted earlier. What have you done in the two weeks since you were given advice in this thread? Are you on LinkdIn? Have you started networking with businesses that might be interested?

                        Articles and videos by themselves aren't going to get clients excited - you need to be pro-active. Go back and read again the advice you received from Jason and Monetize.
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                        • Profile picture of the author pcgun007
                          In two weeks, We have launched Lifetime deals for our SAAS. Posted about it on fb groups & reddit. Got 4 LTD sales, 2 sales each. Made a deal with a marketing team, They will promote lifetime deal one of saas. They will manage all paid marketing for blackfriday. But we have to give them 40% commission.
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                          • Profile picture of the author Frank Donovan
                            Originally Posted by pcgun007 View Post

                            In two weeks, We have launched Lifetime deals for our SAAS. Posted about it on fb groups & reddit. Got 4 LTD sales, 2 sales each. Made a deal with a marketing team, They will promote lifetime deal one of saas. They will manage all paid marketing for blackfriday. But we have to give them 40% commission.
                            I'm not sure lifetime deals is where your focus should be at the moment. If I were you, I'd concentrate on getting as many users signed up as possible - even if that means an initial free trial period.

                            Get some positive reviews under your belt, build a reputation, then think about lifetime offers, if that's where you want to go.


                            [By the way, your sig file has been turned off in this thread as we're discussing those specific services]
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  • Profile picture of the author Jamell
    Direct messaging canbe beneficial just as long as you aren't being intrusive .

    I think you should start a blog and also get out and net work with the locals in your area to help raise awareness but again this has To be done strategically .
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  • Profile picture of the author Sheraz Zia
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    • Profile picture of the author max5ty
      Originally Posted by Sheraz Zia View Post

      DMs can work but it needs to be creative, selective and individualized. Further, could explore strategic partnerships or collaborating with influencers in your industry to get greater visibility. Tip number 4 -- Having value based conversation in forums or communities and using your tools as a response to the linked question. This means thinking about organic growth through content marketing (such as writing valuable blog posts or case studies). Scale for free by exploiting using LinkedIn outreach/Reddit networking.
      I do understand there are a couple of platforms now that claim not only can they bypass AI detectors, but they can make the output appear to be your own voice.

      Ok, that's all good if that's your thing.

      But, what I look for is...what have YOU done concerning the situation?

      We can all make lists by using Google or AI and they may help a little, but, telling others what you've actually done is a much bigger help.

      So, what I've done that has to do with the OP...

      I've mentioned this in a couple of posts over the last few months.

      I rolled out an app. It is now in 4 cities and by the end of October the goal is to have it in 6 cities.

      Yes, it's a little experimental but coming along pretty well.

      I did have an agency help with the pre-rollout and rollout. The agency has worked with a lot of successful apps. This is how I discovered the proper steps to give an app its best chance of success.

      I am more than willing to share what I've discovered so far.

      I'm sure within the next few months I'll give updates on how it's coming along.
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  • Profile picture of the author jbarks73
    You should build hooks into your product that turn users into advocates for the product. Read playbooks from companies like Dropbox or Intercom and how they grew using "Inbound Marketing". Help "Promoting" isn't what you need. Don't waste money on ads. You only need 1 or 2 users to seed growth, but focus on Inbound marketing. What will get users to share your product, or how can you get users to organically discover your product.
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  • Profile picture of the author Moodesburn1977
    I think it would but not promoting your product, but just chatting to them generally and introduce yourselves and getting to know them and then u can provide a solution later

    hi have u considering offering a free trial on the product
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  • Profile picture of the author max5ty
    Whenever I had a business idea...

    I didn't get advice from someone who had never been there or done that...even though everyone had an idea of what they THOUGHT would work.

    I sought out those who had experience.

    Some who have no experience will tell you how something SHOULD work...but have no idea if it does.

    I've run ideas past experts before that I thought were brilliant, only to be shut down and told they had tried that and it didn't work.

    We still have people who chase worthless schemes and ideas only to find out what others already know.

    Take your time and open your ears.

    You'll get ahead a lot quicker if you listen to advice from those who have already been there.
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    • @max5ty,

      Originally Posted by max5ty View Post

      Some who have no experience will tell you how something SHOULD work...but have no idea if it does.
      Yep. I feel you. Happens to me often when clients consult me for their tech engineering projects.

      Even if they don't have meaningful R&D tech dev knowledge, skills and experience (not even outside the scope of their projects): They still hand over a 100++-step process map to develop the tech they want, solely drawn from their Googling abilities (which almost always isn't worth much since they don't have sufficient understanding about key stuff, anyway).

      I mean, that's like hovering over a 25-year veteran locksmith working on a faulty doorknob, telling the pro what to do while reading DIY guides from Google searches.

      To avoid this, I tell 'em to just let me know about their non-tech stack, i.e. Business dev, marketing strategy, continuity techniques and sustainability targets for the tech they want, so I can design a tech dev stack and process map that's optimized for completion speed, resource efficiency, and cost-effectiveness.
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