The problem became even more obvious as I was doing some keyword research and got to see the effects first hand. As I searched for "competition" in a certain niche, I came upon a keyword string that had the same basic article that had been spun fifteen different ways on 7 out of the 11 top listings (the keyword has almost no competition).
It was pathetically written, offered no value at all, and was pretty much the epitome of what I call (for lack of a better word) spamming the internet.
Frankly, I would be embarrassed to have those links pointing to my web page! I mean, don't get me wrong, I've got some sub par content out there that I've hired writers for and posted simply because I was broke and needed to get my money out of the content, but the stuff I see often is quite bad.
What happened to actually offering something of value? What happened to taking pride in your work? What happened to being concerned about the impression that you gave to others? What happened to quality over quantity?
Aside from the above questions of personal reflection, I just don't understand the logic behind it.
I can't help but feel like it's got to be MORE work to spin crap content in an infinite number of ways and post it ten thousand times, than it would be to just do a QUALITY job one time. Add to that the fact that the end user will appreciate and VALUE quality content so much more, that I can't fathom having results that aren't exponentially more successful.
As I look across the internet at most of my favorite sites, I never see crap content.
- Frank Kern doesn't spin the hell out of an article to get traffic.[/*]
- Mashable doesn't have a bunch of spammy links out there, they have people linking to them because they're GOOD. [/*]
- Digg articles at the top of the ranks aren't ****ty, no thought nonsense. [/*]
- Even the threads here in the forum, that get the most views and user participation, are well thought out, or at least bring something great to the table...[/*]
As if I haven't beaten a dead horse enough already, I've been trying to understand the pros and cons to each method and this is what I've come up with. Maybe someone can help me see a different angle.
+Great user interaction
+High perceived value
+Reader/viewer/user loyalty (higher subscription rates?)
+Link juice from others that enjoy the work, OTHERS doing the backlinking for you
+Do it once, it's got staying power
+Pride of ownership, not afraid to show others your work
-Content could get stolen?
-Takes longer to create
-It's actually work creating something
+More branches on the tree for people to see it?
+Instant gratification of the creator (at the expense of the user)
-Risk of getting banned from almost everywhere
-Horrid user interaction (does anyone really read this crap?)
-Relentlessly submitting in order to get the reach you want
-Constantly having to create or REcreate work
So, what gives?
Why does everyone want to TRASH the internet?