Media Buying Guidance

Originally Posted by Meetanshi2017

Let me share what I've learned from years of running banner ad campaigns - it's a bit of an art and science! First off, think of scaling your campaign like turning up volume on your favorite song. You don't want to go from 0 to 100 instantly ,that'll just blow out the speakers! Instead, start by really getting to know what's already making your audience tick. Which ads are they loving? What kind of people are actually clicking and buying?

Once you've got that figured out, it's time to slowly turn-up the dial. I usually bump up the budget by about a quarter - just enough to see what happens without risking the whole campaign. Then, I'll grab a coffee and watch how things play out for a few days. If the numbers still look good, we can turn it up again!

Here's a little secret - people get bored easily. You've got to keep your ads fresh and exciting. Think about it like telling a story in different ways to different friends. Some might love a punchy headline, others might be drawn in by an eyecatching image. Test out different versions and see what sticks.

And don't forget about where people land after they click! Your landing page needs to feel like a natural next step in the conversation you started with your ad. Make it simple and make it so irresistible they can't help but take action.

Remember, scaling isn't just about spending more money - it's about growing smart. Keep a few campaigns exactly as they are, like control groups in a science experiment. This way, you'll know for sure if your changes are actually working. Trust me, I've learned this one the hard way!

By taking it step by step and staying tuned in to how your audience responds, you'll be able to scale up while keeping those all-important conversions flowing. It's like nurturing a plant - give it the right amount of attention and watch it grow!