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YouTube Shorts as content strategy?

by camic0mplex1
20 replies
Is your agency utilizing YouTube Shorts as part of your content strategy? Given the high visibility and reach of Shorts compared to traditional YouTube videos, do you think it's an effective platform for engaging audiences and driving brand awareness? What kind of results have you seen?
#content #shorts #strategy #youtube
  • Profile picture of the author ClintonPage
    YouTube Shorts can boost brand visibility by sharing engaging, concise content that attracts viewers, drives traffic, and increases engagement. So it can be used and it can really help as a content strategy.
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  • Profile picture of the author tayyab xahmad
    Yes, we're using YouTube Shorts with Alight Motion edits - it's perfect for quick, eye-catching brand engagement.
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    • Profile picture of the author talfighel
      Originally Posted by tayyab xahmad View Post

      Yes, we're using YouTube Shorts with Alight Motion edits - it's perfect for quick, eye-catching brand engagement.
      Are you putting links to your website/business on the videos or do you tell people to go to your bio?

      I think I might put a link in my shorts rather than hoping people will go to my bio and click on the link there.

      Starting tomorrow, I will start adding links in the short itself and maybe even in the comments section of every short.
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    • Profile picture of the author ZoeMarketr
      Thanks for the tip on the editing app - I will check that out now
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  • Profile picture of the author Jamell
    It depends on your goals and the outcome that you want to achieve. YouTube is like main stream TV so it's definitely a goldmine .

    If I was you I would test YouTube shorts and longer form videos to see whichv1 is driving more traffic and getting you more engagement.
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  • Profile picture of the author mylangorg
    Any examples of well done shorts?
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  • Profile picture of the author conquest99999
    The visibility is high but in order to earn from youtube you have to make long videos above 30 mins with good content.
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  • Profile picture of the author hardworker2013
    Youtube shorts and Tik Tok videos are the popular choices for th add t right now.
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  • Profile picture of the author ZoeMarketr
    Short form content clearly has it's place but so does long form. With the consumer behaviour trend shifting from responding to ads to wanting to build deeper connection with brands, long form content is still very much the place to build that connection. Short form is great for grabbing attention (attention being the number one battleground!) but long form is more effective for conversion. This, of course, depends on your product/service but should hold true for most things. Best of luck
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  • Profile picture of the author Bkelly301
    As a full-time "YouTuber", I hate shorts.

    Yes they'll get you some views and quickly help you gain some more subs.

    However if you don't keep up with them, they quickly disappear into the internet abyss never to be seen again.

    I much prefer long vids. They help me connect with my audience much better, and they tend to stick around in the search algorithms for much longer.

    If you are willing to become a full time YouTube short maker, then they may be for you. However that's not me at all!
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  • Profile picture of the author godsepallavi17
    Yes brand visibility improves with YouTube Shorts as I myself get engaged with those. Instead of watching long videos on YouTube, Shorts make it time-saving for users to understand the brand intent.
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  • Profile picture of the author Topiko
    Our agency has started leveraging YouTube Shorts .....
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    • Profile picture of the author Marx Vergel Melencio
      Sounds like they're for CTR boosts. For capitalizing on intraday trends in the target community.
      Incorporating a pulse vibe approach into campaigns with Youtube shorts looks like a good idea, if fitted to your use case (and motivation).
      The technique's pliable, too. Think breaking news. Think alerts. In public affairs media.
      Think auto-scrolling video feeds in Tiktok. Think ~140-character shoutouts in early Twitter. Think clickbait headlines in ViralNova. Think shock visuals in 4chan.
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  • Profile picture of the author tagiscom
    Originally Posted by camic0mplex1 View Post

    Is your agency utilizing YouTube Shorts as part of your content strategy? Given the high visibility and reach of Shorts compared to traditional YouTube videos, do you think it's an effective platform for engaging audiences and driving brand awareness? What kind of results have you seen?
    I tried that by creating short videos about internet marketing tips, etc and since l was also using adwords at the same time Google got narky at me about one or two videos, and l was forced to remove them.

    Pretty sure one was about Frank Kerns PLR e-book infringing some copyright even though l legitimately bought it and had the rights, but if Google says remove it you have to comply.

    Google has a large rule book and you have to study it and make sure you don't break any of their rules as like other places there are no second chances or warnings just punishment!
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  • Profile picture of the author Devilfish168
    how I wish the short able to have clickable links. I noticed come Youtube short despite you input your links , it cannot be click while people view your youtube shorts.
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  • Profile picture of the author DABK
    I hate shorts. Never look at one. Some people do. You need to figure out what your ideal customer does with them. Best way to go forward? Test a couple for yourself.
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  • Profile picture of the author Jamell
    I experiment with both but I seem to get more engagement when I go live
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  • Profile picture of the author Gaus
    Definitely! We've been using YouTube Shorts, and the engagement has been way better than traditional videos. It's a great way to get more visibility and attract new audiences. Still experimenting with content types, but so far, the results have been solid! Have you noticed a difference in your reach?
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  • Profile picture of the author vishwa
    YouTube shorts can be used as good content marketing. Since, YouTube has billions of user base and its definitely help you to promote your business online. Along with that you can use Instagram reels too.
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  • Profile picture of the author 2 Thắng
    As a Good Brand Media Channel, I have tried and the audience on YTB is more loyal than on other Short Video platforms
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