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I Need A Star Adwords Campaign Manager. Any Advice?

by SeanyG
10 replies
Hey guys,

So my business is growing so quickly now that I should get someone to manage the adwords campaigns that I have going now.

I have seen a professional before and he said that I had it operating at 80% capacity and that it would just take time to get all of the keywords tweaked to the point where the campaign would be running optimally.

So I am looking for a pro to manage my campaigns. To bring my CPC down and drive more traffic.

But I'm not really sure what to ask as far as criteria when interviewing these guys. I don't know what makes a good Adwords manager and what makes a ****ty one?

Any advice would be appreciated!

~Sean
#advice #adwords #campaign #manager #star
  • Profile picture of the author Zach Booker
    Sean,

    A lot of Adwords managers will have other clients.

    It's best to ask simply for references. Who have they worked with in the past? Who are they working with currently?

    Knowing their past is key to securing your future.

    Zach
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  • Profile picture of the author ryano
    I think Adrienne Devita offers a service like this. I have watched a few webinars that she has done and she definitely knows her stuff. Just type her name into google.
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  • Profile picture of the author Brad Spencer
    Originally Posted by SeanyG View Post

    Hey guys,

    So my business is growing so quickly now that I should get someone to manage the adwords campaigns that I have going now.

    I have seen a professional before and he said that I had it operating at 80% capacity and that it would just take time to get all of the keywords tweaked to the point where the campaign would be running optimally.

    So I am looking for a pro to manage my campaigns. To bring my CPC down and drive more traffic.

    But I'm not really sure what to ask as far as criteria when interviewing these guys. I don't know what makes a good Adwords manager and what makes a ****ty one?

    Any advice would be appreciated!

    ~Sean
    This might be worth a shot...but go look up Perry Marshall and contact his office to see if they have any recommendation. Perry would be probably unavailable but I'm sure he has a few apprentices who are excellent since he's an adwords guru

    Cheers,

    Brad
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  • Profile picture of the author JoeCool
    Hi Sean,

    If you're looking for a serious, professional Adwords campaign management firm, check out RocketClicks.com run by Dr. Glenn Livingston.

    Glenn has worked closely with Perry Marshall the past few years, so you'll be dealing with a top PPC management company if you choose to utilize their services.


    Best Regards,
    ~ JoeCool
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    • Profile picture of the author SeanyG
      Great advice guys! Thanks!

      Especially from Zach Booker. References seem to be key!
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  • Profile picture of the author Zach Booker
    Thanks, bro.

    Check out the site JoeCool mentioned though.

    ...I just read a few pages into it but it's put together really well and has some pretty big backers. I did hop over to the SEO area, to check their prices, and they are pretty high for what you're getting. (Worth the money for corporate clients but charging high margins.)

    Make sure you have a good dollar value in your head that you want to spend before just jumping into anything.

    Good luck!

    Zach
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    • Profile picture of the author Ron Douglas
      Originally Posted by Zach Booker View Post

      Thanks, bro.

      I did hop over to the SEO area, to check their prices, and they are pretty high for what you're getting. (Worth the money for corporate clients but charging high margins.)

      Zach
      Geez, I really need to start charging more for my SEO services. And people complain about our prices LOL. This is why my goal in the New Year is to leave the cheap-ass webmaster market and focus on small businesses with real budgets.
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      • Profile picture of the author Zach Booker
        Originally Posted by Ron Douglas View Post

        Geez, I really need to start charging more for my SEO services. And people complain about our prices LOL. This is why my goal in the New Year is to leave the cheap-ass webmaster market and focus on small businesses with real budgets.
        Glad to hear that, Ron!

        I would bet quite a bit that your services would out preform there's by a mile too.

        Zach
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        • Profile picture of the author JoeCool
          Sean,

          Here's another DIY avenue for obtaining targeted, paid traffic without the concerns of being b*tch slapped like a red headed step-child by Google.

          TrafficRevolution.com from Jonathan Mizel.

          Google, Yahoo & Bing are not the only games in town. There's a whole big wide world out there in other paid media channels.


          Best Regards.
          ~ JoeCool

          P.S. And Dude, fire up an affiliate program and/or get your product on Clickbank & PayDotCom. You'll get all the traffic you can possibly handle!
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  • Profile picture of the author Johnny12345
    If you're really concerned, you could look for an "AdWords Certified Professional." Google actually offers a training/certification program. If you find someone who has taken it, they won't necessarily be an AdWords genius, but they should have a base-level of competence.

    Besides...

    AdWords isn't that difficult. You've got the ads, the keywords, and the landing page. Just make sure to continually test all three of those variables and do your break-even math. There really aren't that many "moving parts" involved. In addition, I find the new AdWords interface much more pleasant to use. The old one was kind of clunky.

    The MOST important thing of all is to set a daily spending limit you can afford and monitor your campaigns closely (especially in the beginning). Every once in a while you hear about a beginner spending something like $2K and getting zero clicks... yikes. You must test.

    Regards,
    Johnny
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