Do you make a lead magnet in two versions? Mobile and Computer?

It is not overkill.

If you are fine doing what you have been doing, keep doing that.

If you want to expand, do both.

Do whatever works for you.

Optimizing lead magnets for both mobile and desktop users is a game-changer. With mobile traffic dominating, a streamlined version for smaller screens can boost conversions significantly. Do you A/B test different formats to see what resonates best with your audience?

A mobile-friendly design is essential; separate versions might be overkill.

Most landing page builders these days have inbuilt capacity to convert the design into a mobile friendly platform based on screen size. Therefore, you will get a desktop and mobile friendly version using one single design. So, it is a natural outcome and not an overkill.

Depends on your audience! If most of your traffic comes from mobile, then it's definitely worth adapting. But if the content is simple and doesn't require a specific UX, it might just be extra hassle.

well no when our lead magnet was created, the auto responder it was created on there was an option for desktop and mob

Not necessarily to overkill, but it depends on your audience and how they interact with your lead magnet. If your target audience is likely to access it on both mobile and desktop devices, offering both versions could enhance user experience.

Not overkill at all! Most people are on mobile these days, so having a version that's optimized for smaller screens is a smart move. Just keep it simple--maybe a responsive design that adapts to both instead of making two separate versions. But if the layout is drastically different, it might be worth it to tweak for each!

The LEAD is the WHO part, an' the MAGNET is the PULL part.

So you gotta fix the WHO part foist.

What would you say to 'em (the WHO) if'n they were talkin' withya right now?

Imagine the conversation.

Invite all questions they might ask.

An' then supply ansas.

That's yr essential SCRIPT.

(Sure, you gotta finesse it if'n they introdooce weirdsy info like DO YOU FIND IT DIFFICULT TO PEE ALSO? ... which is why research helps balance out yr roleplay. Also, edittin'.)

Next stahp is to figure how to transmit your glories.

What AD STYLE into which you gonna pour your script.

Gotta figure mobile an' computah are spussifickly geared up to accept all formats.

They rendah websites all seamless, they offah downloadable wondahs -- hey, you can evin iris out on a tumescent Brad Pitt if'n you wanna.

(Which I don't btw, bcs Thelma & Louise.)

Thing is, durreckt delivery of easily consoomable magnetstuffs is key.

Bcs then it is like you ARE conversin' with 'em, fayiss to fayiss.

Only this time they cain't pee weirdsily, they jus' payin' attenschwaahn.

If your lead magnet is visual or interactive, a mobile-friendly version makes sense. Otherwise, a well-formatted responsive design should work for both. Check your audience analytics before deciding!

Yes, creating both mobile and desktop versions of a lead magnet is a smart move!

Great question, Kent! Having both mobile and desktop versions can improve user experience, especially since most users engage with content on their phones. If your lead magnet is a PDF, consider a single responsive design with readable fonts and optimized images. If it's a landing page, using a responsive design should be enough.

This is actually not a bad idea but I think at this point it doesn't really matter to create two different versions, and here's why I think that:

Most smartphones today allow for PDF reading, and as smartphones get bigger and better, it becomes much easier to read them (don't forget you can always turn your phone landscape to make it easier to read PDFs).

So, I would suggest having an "online version" while giving the reader the option to download the PDF to their phone or tablet. With that said, flipbooks have recently become an intriguing option to host PDFs.

There's something about that "flip" style that makes it easier to read PDFs on desktop or on mobile phones, and it seems like they're all the rage now. So I would create a flipbook, which would also give them the option to download the PDF (by some function of the widget or website).

Personally, I've hosted PDFs on my website and I've yet to do a flipbook. But I've seen a couple of marketers use a flipbook, and it looks pretty nice. My last suggestion is to make sure your font size fits this method. It would totally suck to have a flipbook or a PDF with 12 font size... that might make it really hard to read on desktop or mobile.

I'd suggest 14 or 16 depending on the fonts (and I like Verdana, Tahoma, or Arial for easy reading). Maybe I'll create a flipbook myself (and maybe it'll tell me stats, like how many views, and how many downloads). Also, I wonder if flipbooks are indexed by search engines, which can result in more traffic. That's a tangent for another day.

Hope this helps (and I hope I didn't contradict myself LOL).

Creating a mobile-friendly and desktop version of your lead magnet to ensure a seamless user experience. Optimize for readability, fast loading, and easy access on both devices.

I'm a very active smartphone user, just like most people in the world. So having a mobile-friendly version is really great!

Creating both a mobile and desktop version of your lead magnet is smart. With users accessing content on different devices, optimizing for both ensures a seamless experience. If time and resources allow, go for it but if not, responsive design might be the perfect middle ground. Keep it simple, engaging, and accessible.

I think a responsive design is the way to go these days. That way, it looks good on both desktop and mobile without you having to create and maintain two separate versions. Saves time and effort in the long run!

Hey Kent, creating both mobile and desktop versions can be a huge win. Mobile users will appreciate a seamless experience, leading to better engagement and more conversions. It's an investment in your lead magnet's effectiveness.

Parallel creation for both mobile and desktop will suit multiple client files

On WORDPRESS, when you design a website or have someone do it for you, you can customise it to look good on mobile and on desktop. (Yeah, I just figured that out).

I just thought that if you create a page and it looks good on either of the both, it will look good on the other too.

That is NOT the case.

While your page might look really good on desktop, it may look really bad and UGLY on mobile.