SEO or AEO?

I've been working with AEO for the past few months and have seen some interesting results. My strategy includes:

Structuring content in a Q&A format, especially in FAQ sections. AI likes clear answers to specific questions.
Attention to factual accuracy and relevance of information. AI-powered search engines prefer verified, authoritative content.
Using schema markup to help AI understand context.
Working on natural language -- AI systems are getting better at identifying content that is written specifically for humans, not algorithms.

So far, the results are encouraging -- I've seen a 15-20% increase in organic traffic for pages where I've used these techniques. But this is still an experimental area, and I'm continuing to test different approaches.

I've been experimenting with AEO and it's been working decently. Focusing on Q&A formats, keeping content accurate, and using schema markup seems to help AI pick up the right stuff. Keeping the tone natural also makes a difference, AI's getting better at spotting forced content. Still testing, but it's looking good so far.

AEO is a form of SEO, so do both.

Always do as much as you can, especially if you are relying on organic traffic.

Has anyone run across any repositories or research on AEO? I know it's a really new field...

Choosing between SEO and AEO depends on your specific goals and audience. If your aim is traditional search engagement, SEO is critical. However, as voice search and AI-driven results grow, integrating AEO techniques will become increasingly important. Thus, a comprehensive strategy that combines both may be the best approach moving forward.

i use ai for like treat it like a computer, rank and answer the question they your keywords it works quite well for me

I have a website too ! I have been working on it for like 1 year now - at the very beginning , it was all good , i got a good traffic , and now everything is down - no matter what i do , How good i do - No articles rank nor give me traffic . Talking about Social media marketing - i have been consistent in posting article links , new updates , but i never get any followers , even on my FB Groups and pages . I am so drenched right now ! I also have a forum but no users so far ! AEO is something i never heard of ? Does it get you traffic ? Someone please give me suggestions to improve myself !

AEO is really gaining momentum now. I've tried adapting content for AI, and FAQ formats with clear, concise answers work well. Have you seen any results yet, or are you still experimenting?

In my case its the first time i heard about this term .I am thinking its not complicated to make this type of content ?

Yeah, AEO is getting more important now that tools like ChatGPT and Gemini are being used to pull answers straight from websites. I've started focusing on writing super clear, concise answers to specific questions, using simple language, and structuring content with proper headings and schema markup. It's kind of like SEO, but instead of ranking in Google, you're trying to become the source AI tools pull from.

SEO and AEO are evolving rapidly, and it's fascinating to see how search engines are prioritizing user intent and AI-driven optimization. Adapting to these changes can give marketers a strong competitive edge. Looking forward to more insights and strategies from experts in this space.

Unlike traditional SEO, which focuses on ranking in search engines like Google, AEO is about structuring content so AI models can easily understand and provide it as a top answer.

AEO is definitely gaining traction as AI tools reshape search behavior. My approach focuses on:
Conversational keywords - Optimizing for natural-language queries (e.g., "How do I fix __?" instead of short-tail terms).
Structured data - Using schema markup to help AI parse content for featured snippets.
Authority signals - Citing trusted sources (studies, .gov/.edu links) since AI prioritizes credible info.

Would love to hear others' tactics--especially around Gemini's recent algorithm preferences!

Both SEO and AEO ensures answering user queries. So optimizing your content according to user queries and answering PAA questions on your website content, will help your page rank better on serp results.

Instead of adding FAQ section, try to addressing common PAA questions and user queries.

AEO seems like a different new method, will learn more about it. Will do my research on it.

Yes, focusing on questions, clarity, and structure.

Let me tell you something from experience. I've been working in digital strategy for a while now, and this shift from SEO to AEO is very real. Back when I started, it was all about stuffing the right keywords, optimizing meta tags, backlinks, and maybe a blog post or two with 1200 words and a catchy headline.

But things started changing, slowly but surely.

I remember this one client -- we had their website ranking on Page 1, but their traffic wasn't converting. That's when I stumbled onto AEO [link removed by moderator] Honestly, at first, I thought it was just another buzzword. But when I dug deeper, it clicked: Google isn't just a search engine anymore. It's an answer engine.

People don't type "best running shoes 2024" anymore. They ask, "Which are the best running shoes for flat feet in 2024?" -- super specific, conversational, human. And if your content doesn't answer that, you're out of the game.

So now, when I create content or optimize a page, I don't just think, "What keyword do I want to rank for?" -- I think, "What exact question is my audience asking, and how can I answer it better than anyone else?"

In short:

SEO helps you rank.

AEO helps you connect.

And honestly, the future belongs to both -- but if you're not doing AEO, you'll start falling behind.

Hope that helps someone out there thinking the same!

Time we optimized for WWD.

In our hearts, in our souls -- an' in our searches.

WANTSY WANTSY DELISH!

Who would walk away from sucha path less'n it war sum proscribed glory thrust 'ponya?

C'mon, Decisiangoahs!

Make up yr frickin' minds!

TBH I've been looking into AEO too, and I think it's really important now with tools like ChatGPT and Gemini.

In my opinion, the best way is to write clear, simple answers to common questions. I try to use natural language, short sections, and make the content easy to scan. It's all about being helpful and direct.

I've been exploring AEO as well, and it's definitely an interesting area to dive into. The key is understanding how AI tools interpret and prioritize content. Personally, I focus on creating clear, structured content that directly addresses specific queries or problems.

Any AEO suggestions?

Use SEO to bring traffic.

Use AEO to appear in featured snippets, People Also Ask, and voice search results.

This is great content

Three things I've learned in my research, if it's helpful! (been doing some digging recently).

1. SEO is a ranking game, AEO is winner-take-all
- With SEO, you want to get ranked in a top group of results. AEO is about being the single answer the engine chooses.

2. SEO is increasingly driven by AI as well
- AI engines now inform search engines more and more.

3. All this means that both are important and work together, hand-in-hand
- SEO still involves a lot of keyword optimization, linking, etc. - all the classic stuff
- AEO revolves around optimized snippets (40-60 word text) and structured information (schema markup).

I'm still learning - I think we all are - it's an interesting area.

I had not really thought about the game theory difference between the winner-take-all game and the ranking game before now - that's very interesting, and worth thinking about.

And of course - if you ask AI, I'm sure AI could help you get started optimizing for AEO...I tend to use Claude (3.7) . The coding is fantastic if you're looking to make actual page updates.

I think is must be SEO, my friends brought many traffics for their website through SEO.

Both.

You still need SEO to dominate traditional search engines like Google, but AEO is the next wave.

I've been quietly building content that's structured to answer intent-based queries directly...stuff AI tools can easily scrape and serve.

My playbook is simple:

• Write in clear, punchy formats (no bloated intros)
• Use natural language Q&A
• Target long-tail phrases that sound like how real people ask questions
• Prioritize topical authority across clusters instead of chasing random keywords

The goal isn't just ranking... it's becoming the default answer when AI pulls a response.

Most people are sleeping on this shift.

The ones who aren't will own the next era of organic traffic.

Yeah, Ive been digging into AEO lately too. Ive started adjusting some of my content by focusing more on clear, direct answers to common questions, kind of like writing for featured snippets..
I try to:
Make answers easy to find, right up top.
Use headings that match how people might actually ask something.

Yes, I've started focusing on AEO mainly by writing clear, direct answers to common questions. It helps content show up better in tools like ChatGPT and brings in more traffic naturally.

SEO would be the best one alwasy if it comes to choosing between AEO and SEO...

Yeah, I have been just trying the AEO for a while now. I am focusing on making content crystal clear and very direct, answering questions almost immediately, putting things in terms everyone would understand, and formatting answers so they can easily pull them into responses.

I lump together anything related in one write-up to cover all aspects of it. Tools like ChatGPT prefer FAQ formats and structured content. It's still early, but I'm beginning to see a lot more impressions from the AI tools.

Would love to hear how everyone else is approaching it.

AEO is rising fast with tools like ChatGPT and Gemini. I focus on writing clear, concise answers, using FAQ schema, and targeting natural language questions. It's like SEO, but tailored for AI both are important now

SEO will be forever...

I really don't even understand much about SEO talkless of AEO

I think it's becoming more important to not see SEO and AEO as either/or, but rather as complementary strategies. Traditional SEO still drives the bulk of web traffic, but AEO is clearly rising with the growth of AI assistants and voice search.

In my experience, optimizing for both makes the most sense. Start with strong SEO foundations (technical health, keywords, backlinks), then layer in AEO by making your content super clear, question-based, and authoritative so it's AI-friendly too.

how can i learn AEO as beginner?

Seems all shades of WTF

command our momentariousness

of STUCK.

Meanwhiles, you can kinda tap regulah people for most stuff yanneed.

They will eithah smile back or punchya teeth out!

Gotta figure 'Search is to Dearth' (bcs crap) is like 'Spew is to Pew' (bcs sap).

Lamarck would have our fingahprints reachin' out all desprit for senshl survaivyool!

Like all touchpoint war magickly our own!

Alas, we kinda bussette by troo idyits rn.

Panglossy Dross Droppahs sans Soul, if'n you will.

Which mebbe mosta you WON'T -- but like the frick I evin cayurre.