Fake Scarcity
On October 8, I was notified that the book was (finally) available, and made my order.
I continued to receive updates on the status of the book's release.
October 25: "There are only 212 copies actually left!"
October 28: "Only 3 days to go and only 85 left!"
October 31: "Last day and only 25 left!"
And then, today, I received this little gem:
"...was offered for sale as a pre-order item, so that we knew exactly how many copies to manufacture."
Wait... it was "strictly limited," wasn't it? Exactly 500 copies? I paid an awful lot of money for this book, because it was going to be massively collectible with only 500 available, each one signed and numbered.
But that wasn't all. Most damningly:
"...will be a limited edition of 1,150 copies."
Now, just out of curiosity, how do you think I feel knowing that the "strictly limited" edition of 500 is now more than double that number? Do you think I feel like I got a good deal? Do you think I'm happy about this?
Fake scarcity sucks. Don't do it. It completely blows your customers' trust.
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