Are ebooks covers crucial?

by easysleazy 32 replies
I wrote an ebook so I can give it to people to build my list.

Should I go for keep-it-simple cover (title and my name) or glossy paid one?

Do people really judge ebooks by their cover?

I don't have photoshop.

Where can I get free nice covers?
#main internet marketing discussion forum #covers #crucial #ebooks
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  • Profile picture of the author Monetize
    You would want an attractive graphic if you feature the
    ebook on your website - that graphic helps to generate
    sales. If it's a freebie and the content is compelling, then
    you should be able to forego the graphic but spruce up
    your cover page with enlarged fancy fonts, borders and
    an image of something that relates to the topic.
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  • Profile picture of the author Ross Dalangin
    Originally Posted by easysleazy View Post

    I wrote an ebook so I can give it to people to build my list.

    Should I go for keep-it-simple cover (title and my name) or glossy paid one?

    Do people really judge ebooks by their cover?

    I don't have photoshop.

    Where can I get free nice covers?
    That would depend on how you write your sales copy but
    most marketers like the good covers when promoting a product.
    Literally, it's part of the package. Remember the first impression's lasts.
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    • Profile picture of the author Mad Dawg
      I think they are.

      The graphic gives the person the impression that they are getting an actual product in return for their sign up.

      If the cover looks cheesey or fake, it will have the reverse effect. They will notice you are trying to make them think they are getting something physical when in actuality they are not.

      It's definitely a dual edged sword. You can get one designed cheap, ask warriors!
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      • Profile picture of the author angela99
        What counts is the content.

        For years, I never bothered buying ecovers. I just created my own banners. Then I bought some ecovers for a few of my products.

        It made no difference at all to sales. And worse, the purchased ecovers made my products look generic.

        So now I just create my own banners and other graphics; I know the look I want, and usually a couple of banners take little time and they're fun to do.

        Again, if you're just starting out, focus on the CONTENT... and on your sales page.

        You can always test to see whether a page does better with a purchased ecover than it does with just a banner, or without graphics.
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  • Profile picture of the author Michael Mason
    I haven't made an ebook yet, so I can't comment on the sellers' side of things, but I can comment from the buyers' view. I have bought several ebooks before, and I do think that content is the most important thing (99%). But the look and quality is important too. I am more likely to buy something that looks nice, since it seems like the person put more effort into it.
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  • Profile picture of the author Storyteller
    There is no reason you can't make a quality cover from Word. Use their templates or create your own. It may not look like a book cover that the ebook cover software generatem. but it will look very nice. I for one appreciate and respond to well laid-out material, but first there has to be interest in the topic.
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  • Profile picture of the author jhongren
    I think it is the entire package that counts.

    It is like bringing the customer through a buying experience.

    Everything from the ecover, content page to the book content is important.

    As for free ecovers, I am not sure where you can get it.

    But it will be good if you can get a unique cover done just for your book.

    Ask some Warriors for help and you can pay a fee for the cover to be done for you.

    Cheers,
    John
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  • Profile picture of the author JamieBing
    If I am "cruising" around and see something I like, I admit I am more apt to stop and read on. If the first thing I see is a really "cheesy" graphic I will rarely even take a second look. Yes, I admit, I do udge a book by its cover when it is a digital product. To me it shows an extra level of care and professionalism.

    If you can create graphics that don't look "cheesy" and your budget forces you to use your time doing graphics, by all means do your own. If you have at least a little cash to put out... then outsource away!

    There are MANY great guys who work for low fees. Karl Warren is a fellow warrior who does outstanding work. I know there are many more in here as well.

    In the early days I did some of my own graphics but it did not take me long to realize my time was much better spent doing other things and to let the graphics guys do "their magic" so I could do other things.
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  • Profile picture of the author kevinw1
    You can create your own cover graphics for free at eCover Go - Online eCover and Graphic Generator

    It's possible to produce some decent-looking covers but the limited selection of clipart means that unless you use your own images (and you can) your covers may look like those created by other people using the same service.

    You can see three I made using the service on this blog post:
    Home Business Ideas Made Easy - Creative Business Ideas Blog Archive Home Business Ideas: Prepare for Lift-off!

    Kevin
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  • Profile picture of the author Norma Holt
    Presentation is everything when it comes to sales, but you don't have to buy e-book covers. I use Adobe Photoshop and create my own covers from my pictures and create my own graphics. There is also a free e-book cover maker called e-cover magic that you can use with the AP.

    if you are intend doing a lot of books its the way to go

    God bless
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  • Profile picture of the author RichardDean
    Let me know what you want I will do a eCover for free

    Richard Dean
    Godfather of the Creation of Photo Shop Actions
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    • Profile picture of the author Roy Carter
      You have a good perspective from the answers given already.

      IMHO professional quality ebook covers and graphics for the whole site are absolutely essential. Remember the old adage "You don't get a second chance to create a first impression".

      Depends on what you want your customer's first impression of you to be. Someone who couldn't be bothered to create good quality stuff or someone who has taken great care to produce a proffesional product?

      Doesn't matter if it's free, it will still speak volumes about you.

      Don't settle for second best when you create any product. Your customers sure won't and they are unlikely to even get to your content (however great it is) if your product and overall image looks shoddy and amateurish.

      Roy
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  • Profile picture of the author Harold Hsu
    Hi easysleazy,

    If you're just doing up a report to give people who are already on your list, I think you shouldn't bother with the e-cover.

    However, if you intend to use the report as a reward for opting-in, then yes, please have one. They improve conversion rates well. Outsource it if you have to, it'll be worth it.
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  • Profile picture of the author Stanley Tang
    Unfortunately, people do judge a book by its cover...
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  • Profile picture of the author Gary Hicks
    I think you should always go for an ecover, even if it's for a free book. Remember, people love getting something for nothing, and if it looks like they're getting something that looks like a paid for product, you'll get far more sign ups. You can design your own cover, but unless you are good at design or have the time to learn, your own work may not look professional, in which case I would recommend outsourcing - it's not expensive and it'll be worth the investment, providing your product/service is good!
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  • Profile picture of the author TimothyW
    KevinW -- It seems that free cover generating site isn't so free after all ($9/month).
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    • Profile picture of the author kevinw1
      Originally Posted by -- TW View Post

      KevinW -- It seems that free cover generating site isn't so free after all ($9/month).
      That's interesting - up to about a week ago it was free to use, I created a set of cover and website graphics with it.

      Sorry guys. Still, if you have a lot of covers to do, it might be worth the $9. I found it easy to use and produced reasonable results.
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  • Profile picture of the author Najat Engineer
    yes people judge a book by its cover

    if you don't have an ecover or can't create one, place a PDF icon

    it won't pull the same results of course but it's better than nothing..
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    • Profile picture of the author LivingCovers
      Hi easysleazy,
      i got this off of my shelf and i thot it'd be helpful, not only to you
      but to others also.



      "The quality of your ebook cover designs is absolutely important to increase sales. A dry, lousy and unprofessional looking ecover design will ultimately damage your credibility rather than boost it. If you have the creative ability of a graphic designer who has a good eye for design, then you can easily utilize specialized software packages for creating ebook covers and other web images.

      One vital point to note is, when using specialized ebook cover software, you have to have some graphical talent. Combining the right layout, images and color combination is something you should be able to do easily without any stress. If you're not an experienced designer, leave the job to a professional."


      If you wish, you can check out my portfolio to find out if those are the kind of ecovers
      you're looking for at;

      EcoversAlive.com: Giving 'Life' To Your Ecovers Like Never Before...

      You could PM if you wish.
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  • Profile picture of the author WebSlicers
    personally, my attention gets caught with e-books that has nice covers. but still, i prefer the content.

    i guess it wouldn't hurt if you'll put nice and attractive covers for your e-book. good luck!
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  • Profile picture of the author DavidSaaf
    Originally Posted by easysleazy View Post

    I wrote an ebook so I can give it to people to build my list.

    Should I go for keep-it-simple cover (title and my name) or glossy paid one?

    Do people really judge ebooks by their cover?

    I don't have photoshop.

    Where can I get free nice covers?
    You can PM if you still need an e-cover done. And I can make a dirty low price for you!
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  • Profile picture of the author Nicolaas Theron
    Words sell. No graphic can right the wrong words. First get your words right, then worry about graphics.

    A bad graphic can weaken your presentation. A good graphic can enhance it.

    Forget about "free nice covers". You want a cover that's unique to your product, that enhances your product's image, not something generic just for the sake of having it.

    Using no graphics at all is better than using poor graphics. If you can't afford a cover of high quality custom made for your product, go without until you can, or at least test the impact adding a cover has on your conversions.
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    • Profile picture of the author Chris Lockwood
      Originally Posted by Nicolaas Theron View Post

      Using no graphics at all is better than using poor graphics. If you can't afford a cover of high quality custom made for your product, go without until you can, or at least test the impact adding a cover has on your conversions.
      I agree, and even a great graphic does not always increase sales. You need to test it.

      It shouldn't cost much to get a good ebook cover made, no more than what you'd make selling 1-2 copies of the product.
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  • Profile picture of the author Fairuz Talib
    If you really need cover for your product, please get a good one, by hiring a graphic designer, or get yourself photoshop and e-cover Photoshop Action (action scripts).

    Otherwise, just focus on your copywriting.

    Fairuz Talib
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  • Profile picture of the author Norma Holt
    If you have a good web site maybe the cover is not so essential. I have sold a lot of books from my web sites before I did covers for them.

    Make you site your shop and put an extract on material as a teaser. It works as well.
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    • Profile picture of the author Hilary Keaton
      Hi Easysleazy

      This is exactly the problem I had. IMO even though you're giving the book away to build your list, a cover would be beneficial because without good presentation the perceived value isn’t as high. Being unable to find what I wanted, in the end decided to create an ebook cover myself, which took me Ages (no joke) and this led me to creating a format for writing a book... both of which I give away from my site 'eBook Presenter'. I don't know if this is what you're looking for, but feel free to download them from the link below. No photoshop required. Just hope they help!

      Hilary
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      • Profile picture of the author KarlWarren
        As a designer of minisites and ecovers, I wouldn't normally be expected to say this, but NO, they are not essential.

        In the same way that testimonials, headers, footers, buttons etc are not essential.

        With good copy, a plain white page with border could outsell a page with nice shiny graphics and average copy. Graphics COULD even hinder a page with great copy.

        It would be up to you to risk $27-$67 to test and find out for yourself. Because each case is unique and anybody's opinion or personal experience is going to have no influence on the results you will actually see in your own niche.

        It is possible that the cover of one designer would pull more sales, while that of another could decrease conversions... far too many factors come into play here.

        So, like any good marketer would do - test small elements of your design/copy and tweak. Test again, and when you find the perfect balance and reach your maximum conversion rate you should drive as much traffic to the site as you can find.

        Kindest regards,
        Karl.
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  • Profile picture of the author GrantFreeman
    Originally Posted by easysleazy View Post

    I wrote an ebook so I can give it to people to build my list.

    Should I go for keep-it-simple cover (title and my name) or glossy paid one?

    Do people really judge ebooks by their cover?

    I don't have photoshop.

    Where can I get free nice covers?
    Karl & Living Colors just made a few well spoken points I'd like to add to from your questions.

    I've seen crappy looking ecovers on sales pages, but the target market saw those as exeptional looking, and the offer sold well. For the most part, because the sales message was well-written.

    There was a warrior here in the forum that was asking about his sales page, and what could be done about it, because his conversion rates were tanking.

    After looking at it, there was LOTS of room for improvement, but his ecovers stood out. Too much.

    They stood out so much, that they overpowered the headlines. Of course, the headlines were in a font size that was too small to begin with, and the wrong color. With this..

    Don't expect your graphics to do all of the selling. Instead, write the copy first, make changes after, and then worry about graphics and image elements later.

    I have Paul Myers to thank for that priceless tip.

    Graphics on a page are suppose to SUPPORT the copy. Anyway..

    The second problem with this Warriors ecovers, was that they were all the same color, and the titles of each ebook were very hard to read.

    In fact, the only difference was the title of each ebook. The background and photograph on the front was the same.

    He had one main ebook as the main product, and several ebook bonuses.

    They all looked like the same ebook. So this variable distracted the reader away from the offer and confused the reader. At this point, the reader stops looking at the message, and spends time trying to figure out why all the books look the same..and the clock keeps ticking.

    At this point, the reader clicks away to your competitor- sale lost.

    Another variable is neglecting the kind of ecover STYLE and color that your target market is expecting.

    Beauty is in the eye of the beholder, but your target market owns the gallery.

    What you might think is the bee's knees, I would consider crap, and what Norma might think looks great, Chris may call a sorry-looking waste of whitespace.

    People are not just judging your ebook by its cover. They are judging your entire BUSINESS by how you are presenting it. They are also judging you.

    Not just your ebook and what's inside.

    I've rambled long enough. I hope this makes sense

    Grant
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  • Profile picture of the author Chris Monty
    Never judge a book by its cover, isn't that what "they" always say?

    I think that the internet is different. You have to have killer sales copy AND a killer cover to bring in the sales.
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