I want to share a draft QUESTIONNAIRE which I will ask Clients to help me calculate their needs, how I may be increase customer acquisition for them and what to charge them in terms of an upfront RETAINER FEE and MONTHLY MAINTENANCE FEE.
Any additional questions, angles or comments would be welcomed.
- What are your current marketing and advertising channels?
- How much are you currently spending per marketing and advertising channel? (Please itemize.)
- What marketing and advertising channels have you discontinued in the past (3) years? (Please itemize.)
- If you do a local Google search for your business niche's high-volume search keywords, does your website come up on Google's 1st page?
- What would you estimate are your annual lost dollars due to not attracting back past customers?
- What is the approximate percentage (%) of sales coming from each marketing and advertising channel?
- How large is your list of past customers who have not purchased from your client within the last 6-24 months?
- What new or additional product or service do you believe would be of high interest and value to your past customers?
- For argument's sake, let's say we can put you on top of your competition and up new customer sales from 25% to 150%, can you tell me how this would affect your business?
- If we can help you do this, would you like that?
Hope this proves helpful!