In my opinion the weirdest thing about is not seeing Kern roll around on the grass with NYPD baseball cap and a bad goatee. All I could think is "man, why does this guy still live in an apartment building?"
So the poll is. Do you think Kern's little marketing trick will work?
I'm voting no. I think it will be popular in the IM niche but beyond that, other stuff out there is funnier. Still I've got to give the guy credit for letting himself look that bad and giving us all a few solid minutes of procrastination.