Kern's Crazy Video-And the most shocking aspect of it...

by Mike Williams 44 replies
Did you see it yet?

In my opinion the weirdest thing about is not seeing Kern roll around on the grass with NYPD baseball cap and a bad goatee. All I could think is "man, why does this guy still live in an apartment building?"

So the poll is. Do you think Kern's little marketing trick will work?

I'm voting no. I think it will be popular in the IM niche but beyond that, other stuff out there is funnier. Still I've got to give the guy credit for letting himself look that bad and giving us all a few solid minutes of procrastination.
#main internet marketing discussion forum #aspect #crazy #kern #shocking #videoand
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  • Profile picture of the author Marian Berghes
    i think in some way it will work... and it is enough for it to be popular in the IM niche...because thats what he's targeting. Cus on the 29th this month he is re-selling Mass Control.

    Also, from what i know...he doesn't actually live there...that's he's "secret hideout" how he calls it. And i think he said in some interviews that he is not living there. Thats kinda like his office or something like that.
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  • Profile picture of the author IRON_STRONG
    Your really answering your own question here.

    you started a poll about it - and it deffinetly caught my attention. it is quite different lol. i think alot of people are going to be asking the same question so in essence, it already is going viral.
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    • Profile picture of the author NewbiesDiary
      I love it!

      Sure he's not Sargeant Stadenko??? I wanna know "who cut his hair, Man"

      I'd like to see more marketers breaking out - I have to admit I'd filled in my email addy & waited til the whole vid played before I clicked send.
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      • Profile picture of the author NewbiesDiary
        Hang on - I just read my post - have I just shown my age - or does everyone know about Sargeant Stadenko
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      • Profile picture of the author Dean Shainin
        I know it will work within the IM arena but beyond that how many people will know what Franks is really talking about and his character?

        Who knows maybe it could go beyond the IM niche.

        I vote maybe which = somewhat...

        Cheers,
        Dean
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        • Profile picture of the author gareth
          It is a good idea but humour was too dry for me.
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          • Profile picture of the author Michael Shook
            IMO, the pacing is a little slow at first. So the point doesn't appear immediately. For that reason, I would guess it is not going to go viral. Its an OK video, and IMers will know or at least guess what is going to happen and will watch it for that reason. other people, I would guess no.
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            • Profile picture of the author ExRat
              Hi Gareth,

              It is a good idea but humour was too dry for me.
              How can you be too dry?

              I think his workload is becoming too much for him. He needs to get away from the computer more and start having fun in his business again.

              I liked the 'silly run'. Cleese would appreciate it. But the game was up when he was running away from 'himself', and it became apparent that the 'silly run' is just a slightly exaggerated version of his real 'silly run'.
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  • I didn't think it was all that impressive. One of my "things" is doing original videos, specifically training videos presented in a light-hearted or comedic way.

    I'm sure lots of IM'ers will enjoy it, however.
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  • Profile picture of the author Andyhenry
    I can understand why Frank would care if it 'goes viral' - but why do you? and why should we?
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    nothing to see here.

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    • Profile picture of the author Peter Bestel
      Q. Will it go viral?

      A. I suppose it might do if threads like this keep getting added to. (oops!) But I won't be sending out a link to it.

      Q. Will people outside of IM understand it?

      A. Didn't realise they were supposed to.

      Originally Posted by Andyhenry View Post

      I can understand why Frank would care if it 'goes viral' - but why do you? and why should we?
      I don't care if it goes viral or not. That's Frank's business, not mine. It is, however, interesting to watch him launch Mass Control again and I'll follow it to see what lessons I can pick up.

      I thought the more interesting question to ask is whether or not this 'cliffhanger' video approach has any mileage? For those that use video, can you see how you could adapt it for your business? (Maybe without having to devise an alter ego!)

      Peter

      PS Jason, I checked out that photo of the view from Frank's apartment, I can see why he loves it, especially that horizon (a tad too much absinthe, me thinks!).

      sunset-masscontrol-hideout on Flickr - Photo Sharing!
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    • Profile picture of the author matthewd
      Originally Posted by Andyhenry View Post

      I can understand why Frank would care if it 'goes viral' - but why do you? and why should we?
      Because we can learn something from it... whether it "goes viral" or not we will know if it works.
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  • Profile picture of the author GarrieWilson
    Originally Posted by Mike Williams View Post

    I'm voting no.
    Yet, youre making it go viral...
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  • Profile picture of the author Jason Moffatt
    [QUOTE=Mike Williams;128976]Did you see it yet?

    All I could think is "man, why does this guy still live in an apartment building?"

    Might have something to do with having this view each day...

    http://www.flickr.com/photos/28739041@N00/2886328819/

    And yeah, it's the office not his house.

    He gives a tour of it in this video..

    http://masscontrolsite.com/blog/?p=33
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    • Profile picture of the author Mike Williams
      [quote=Jason Moffatt;129392]
      Originally Posted by Mike Williams View Post

      Did you see it yet?

      All I could think is "man, why does this guy still live in an apartment building?"

      Might have something to do with having this view each day...

      sunset-masscontrol-hideout on Flickr - Photo Sharing!

      And yeah, it's the office not his house.

      He gives a tour of it in this video..

      http://masscontrolsite.com/blog/?p=33
      Okay. Didn't realize that.

      I'm originally from San Diego and I do miss La Jolla badlly! So basically I'm just jealous.
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      • Profile picture of the author Dixiebelle
        I loved it ! Excellent marketing technique. I learned something very valuable today, just reading through this thread.

        Put up a poll on the Warrior Forum, or have someone do it for you, so that people, whose names you recognize, will comment on it, put up videos to prove a few points, thus getting your program before hundreds of internet marketers - your target audience.

        My niches are not in the "money making" industry. I just come here to learn, but it seems that this technique could work in any niche forum.

        Thanks guys - I'ma gonna hafta work on something similar for my niches. LOL

        Dixie
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  • Profile picture of the author mikefilsaime
    That is not his home.

    He lives a nice luxurious home about 1/2 mile away from his office.

    What you are seeing is a home he rents right on the water in La Jolla.

    This home he rents, he calls his "Secret Hide Out" is where he works
    from. It has a studio in it and a very relaxed environment. It has a
    recording and video studio, and Den with a Big TV and lots of
    fun things to do.

    Down stairs is his garage that he keeps his surf boards in. He grabs them
    and is on the beach in 100 yards.

    So what you are seeing is really a beach front rental home that he
    uses as his office.

    I have been there and it is a cool place to work if you like to
    relax and be near the water.

    I find the video funny.

    But what is very interesting, is the "mass control" stuff he is
    doing in this video.

    "Some of my clients make more then me."

    But I have to PROVE that most don't

    "Look, here is 1 regular guy that only made $5000.00"

    This is a message delivered in entertainment.

    What does a Caveman have to do with Insurance. But I use GEICO, so
    I am sure humor in ads gets people talking.

    "That" is called buzz.

    Notice.... We are talking

    Mike
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  • Profile picture of the author Josh Anderson
    I feel like I should send him a Wii Fit after seeing his flabby alter ego :-)

    Some people have all the personality... er personalities.

    That was very entertaining and I just had to see part 2.
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  • Profile picture of the author Chris_Willow
    I must be from the moon or something as I haven't seen that video...
    Can some one please give me a link to this one?
    Didn't find it on masscontrol blog...

    Chris
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    • Profile picture of the author Peter Bestel
      Originally Posted by Chris_Willow View Post

      I must be from the moon or something as I haven't seen that video...
      Can some one please give me a link to this one?
      Didn't find it on masscontrol blog...

      Chris
      Here you go Chris,

      http://masscontrolsite.com/d1.html

      Always here to help something go viral (did I really say that?)
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      • Profile picture of the author Chris_Willow
        Thanks....
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        • Profile picture of the author theredcell
          I thought it was great for IM crowd (us) and we're talking about it so in a way, it is going viral. Will it go youtube type (Leave Britney Spears alone) no I don't think so.

          I will add this...from all the other things (pitch fest) that are going on all the time, this was at least a break from the norm. Definitely two thumbs up for creativity!
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  • Profile picture of the author marlon
    Hi,

    I give Frank lots of props for having the guts to even attempt
    something funny.

    I know how tricky that is from personal experience.

    Whoever is doing the shooting and editing of Frank's vids is doing a great
    job. He makes it look easy.

    Marlon
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  • Profile picture of the author DanGTD
    Originally Posted by Mike Williams View Post

    Did you see it yet?

    In my opinion the weirdest thing about is not seeing Kern roll around on the grass with NYPD baseball cap and a bad goatee. All I could think is "man, why does this guy still live in an apartment building?"
    Well, he wants to stay right near the beach.
    Do you think it's so easy to buy a house of your own there?

    Regarding the video, funny but the quality is poor, he changed his camera?
    And it will not go viral. IMs will not forward it to their non-IM friends, because they won't understand it or find it funny.
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    • Profile picture of the author Noah Fleming
      Originally Posted by DanGTD View Post

      Regarding the video, funny but the quality is poor, he changed his camera?

      That's a post processing effect to give it an old film look.
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    • Profile picture of the author MikeAmbrosio
      Originally Posted by DanGTD View Post

      And it will not go viral. IMs will not forward it to their non-IM friends, because they won't understand it or find it funny.
      My guess is he doesn't care if non-im people see it because most likely it's not his target market.

      As for going viral IN the IM market?

      It already has...I have received quite a few emails about it already.

      Personally, I found it funny.

      Mike
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  • Profile picture of the author Noah Fleming
    I think asking if this will go viral outside into the general mass public, you're missing the point of things going viral in general.

    This is funny to IM'ers because you understand the names, the people, the claims, even the general IM terminology, "so-called gurus" etc..

    It will go viral within the IM crowds because of the affiliates/big players sending it out.

    I do have to say, the film making is excellent and Kern has a real knack for that.
    From an IM standpoint, the video is brilliant, the second half of the video is fantastic.
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  • Profile picture of the author Alan Petersen
    The second you posted this thread and poll it became viral. So yep.

    As to the "look" I think he's going for a Beastie Boys Sabotage look.

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    • Profile picture of the author Flyingpig7
      Hi all,

      I must lack a sense of humour I did'ent find it funny thought it a little Police Academy!
      I agree don't think it's aimed for outside the IM community.

      Keren
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  • It'll have some viral traits in the IM community, but it won't be anywhere near what one would consider a true viral hit in the mainstream.
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    • Profile picture of the author TheDailyBanana
      The production values were very good. You really get sucked in by the story, and then wowed by the near-theatrically perfect presentation of proof that Mass Control has helped people make more money. The footage of the guy opening up the envelope containing a $25,000 check is very compelling. Good video.
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  • Profile picture of the author Gene Pimentel
    I loved the Chuck Norris phone conversation! Very funny.
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  • Profile picture of the author Brad Callen
    Top 3 funniest humans on the planet.

    1. Ricky Gervais (British version of The Office)
    2. Kevin James (King of Queens)
    3. Frank Kern (Mass Control)

    Brad
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    • Profile picture of the author ExRat
      Hi Brad,

      1. Ricky Gervais (British version of The Office)
      Have you seen his 'extras' series one & two? He did it after the office.

      You might have to be British to get it, I don't know. It's dry, ironic, and totally cringe-worthy. But one of the funniest things I have ever watched. In series two, the David Bowie, Harry Potter and Chris Martin ones are unforgettable.

      Hi Marlon,

      The roller-coaster chroma-key scene at the start of your 'online video tutorial series' promo cracked me up.
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    • Profile picture of the author Jason Moffatt
      I actually don't think the video will go viral in the sense that we are used to as well. However, I don't think that was the purpose.

      The reason it won't go viral is because...

      1. It's a video that leads to monetization. Viewers inherently reject spreading on videos to their friends when they know the creator is getting some type of monetary value. Sure, a few of us don't mind if Frank makes another Gaballion, but most people won't pass on a video that is associated with selling something (unless they are affiliates).

      2. It has a opt in form. Same thing as above. The scarcity mind set of most marketers would say... "Screw that, I'm not going to share that just so Kern can get some more opt ins".

      Anyhow, I don't think the intention was really to "Go Viral".

      It's really targeted to just our small incestious marketing circle who "Already Get It".

      And targeted to a few whine bags that obviously "Don't Get It".

      What I found interesting is Frank is trying to get the opt in without releasing a single shred of content. It's 100% entertainment and curiosity driven, and sort of drives home a point I've been teaching for years...

      "Sometimes you don't even need content. Some people just want to be entertained."

      Of course at some point you gotta deliver the goods, but it's a interesting opportunity to see how many people will respond to just humor and good times.

      Peace
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  • Profile picture of the author webdude2000
    I think the video was really entertaining. I have already seen it doing the rounds in Warrior Forum and Twitter.

    -Mark
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    • Profile picture of the author chris_surfrider
      I loved the Chuck Norris phone conversation! Very funny.
      Yeah that was hilarious.

      I liked the video. I think it's funny.

      It's amazing how we criticize stuff like this.

      So what if he's building a list, or targeting marketers only?

      Isn't that what we all do in our respective markets?

      Think about the irony of that before you post...

      -Chris
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  • Profile picture of the author Travis Wade
    The video was awesome. I feel that way not from a production standpoint, not even from a entertainment standpoint, but from a marketing standpoint.

    In the videos Frank was selling without using the same old sales pitch that everyone is used to. He was building on your perception of him and how he could make you some cash even at the lower end.

    People have heard the "Become a Millionaire" sales pitch many times over and it's getting old. Sure, some people still go for it because that still connects with their dream and they are still new to the game. But, in IM especially, we have heard it all too many times and have given in to these sales pitches more times than we would care to admit, only to be disappointing. The old sales pitches don't move us anymore so what would move the IM crowd? Being realistic.

    I don't expect every course or ebook that claims to make me a million bucks to actually work on that level. But logically, I can see making 5k, 10k, 25k or more. I can fall for that. That seems attainable.

    That's why this video is great from a marketing perspective. It plays to the "Become a Millionaire overnight" crowd and at the same time hits those of us that have heard the big claims before and are less likely to believe that those big claims will work. So, in essence, you reach the entire market, noobs and veterans, all the while entertaining them to keep their interest. It's brilliant!

    -Travis
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    • Profile picture of the author vinnie-thomas
      i found it amusing and even passed it along to a few of my marketing friends who would ACTUALLY understand and appreciate the humor, but what i learned as a marketer is how he seemed to address commonly raised objections about his mass control course AS WELL AS entertain at the same time.

      Dont know if it was intentional on kern's part, but judging from past experience, and trusting my "marketing gut", it probably was...
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      • Profile picture of the author Lance K
        I didn't wike it wone bit. What's Fwank Kewn have against poepew wif wisps anyway???

        Besides (don't tell anyone) I'm 96.327% sure that both those guys are Frank.
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        • Profile picture of the author naruq
          I have Not Check out Mr. Kern's new Video. I will say this. He is definitely different! I will be checking out the video later.
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  • Profile picture of the author Rob Lee
    Here is what Kern's next video should be like...

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  • Profile picture of the author Chris_Willow
    Thats a good video, but Frank's video at least had some speech
    Overall the style is similar

    Chris
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    • Profile picture of the author johntanyishin
      Funny, I think in the near future, other IMers will follow suit and be entertainers as well. The process will be something like "Entertain, Sell, Follow Up, Up sell, Cross Sell and then closing entertainment again."

      Who doesn't like humor? Unless, it's really too lousy.

      JTYS
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