Don't trash the competition - just make more money than them

I just received an email from a very well known marketer (and by his account, a highly financially successful marketer) that did nothing but ridicule his competition.

His criticism was poor copywriting - the worst he'd ever seen. It wasn't anonymous; he named and shamed the company.

To my mind, that's both unprofessional and uncalled for.

To make matters worse, his own 'copywriting' (a voice-over for a video) was, IMO, appalling.

Now, he may simply be citing this other company as an example of bad practice, suggesting to folk what 'not' to do, but there's no need to openly name them and certainly it is foolish to accuse them of something that he's guilty of himself.

People in glass houses shouldn't throw stones.

Now, I'll be honest, I didn't have much respect for this marketer in the first place and I only remain on his list to amuse myself with his silly tactics and to act as a reminder of what 'not' to do for myself.

And, with this stupid stunt he's just pulled he's even lower on my credibility scale than he was before.

So please, even if it's only so you don't end up looking foolish, don't criticize your competition, be better than that, just carry on out-performing them in all areas... including integrity.


Peter

P.S. If you recognise the marketer I'm refering to, please don't mention his name or even hint at it. There really is no point and it will only serve to get this thread deleted.