I guess I'm a little confused by what you mean. Are you talking about anchor text? As in you write a post or whatever on your website and say something like "this is a great product" and you either want "click here" (where they can click on it and get to the product) or you want a phrase (like "great product") to be clickable?

Is this what you mean?

Sorry if I misunderstood!

Kyle

Audra, this may help you:

Basic HTML: Creating Links to Other Pages - www.htmlgoodies.com