Marketing Clickbank Products Offline With Postcards!

43 replies
Has anyone ever had any success marketing any clickbank or affiliate products offline using postcard?

If so what was the price range of the product you marketed?
#clickbank #marketing #offline #postcard #products
  • Profile picture of the author Lorenzo Wardell
    Has any warrior ever had any success at all marketing clickbank or affiliate products offline using postcard?
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  • Profile picture of the author aaron_nimocks
    Never tried but off the top of my head you better use a redirect! Could just imagine a postcard with a URL for them to go to that is extremely long with & and ? characters.
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    • Profile picture of the author Mya
      Originally Posted by aaron_nimocks View Post

      Never tried but off the top of my head you better use a redirect! Could just imagine a postcard with a URL for them to go to that is extremely long with & and ? characters.
      I'm wondering if this would be the perfect place for a tiny URL

      Maybe type
      Aaron Millions
      go to
      http.www. tinyurl/123456

      I think that would work rather than putting in a CB URL hoplink
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  • Profile picture of the author KristiDaniels
    I have done flyers on windshields in parking lots for Clickbank products.

    The numbers don't work for post card marketing. Most Clickbank products are around $50 and pay only 75% commission. It is pretty hard to make the numbers work with only a $35 payment per sale.

    Postcard marketing with $997 products paying a 50% commission works nicely if you can fiind a good list and have a product that appeals to the masses.
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  • Profile picture of the author Christian Fox
    The numbers don't work for post card marketing. Most Clickbank products are around $50 and pay only 75% commission. It is pretty hard to make the numbers work with only a $35 payment per sale.
    You can get a postcard out for less than the cost of a Google PPC click in many cases, this is including a targeted list rental. Just make sure you follow the rules and use a both a phone service and a web address. Conversions on postcards are much better than online.

    Make sure you snatch their email and send them to a high dollar item.

    I am doing this soon, I have been studying this like crazy.
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  • Profile picture of the author tawn31
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    • Profile picture of the author Vagabond 007
      Originally Posted by KristiDaniels View Post

      I have done flyers on windshields in parking lots for Clickbank products.
      Originally Posted by tawn31 View Post

      I also create flyers and put them on cars in parking lots like at the mall, apartment complexes, colleges, and many more of course.


      :rolleyes:
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      • Profile picture of the author mikeyman120
        I've been thinking of going back to some old school marketing with postcards. I remember the days when there was no computers or internet and all the marketers were trying to make money with classified ads and postcards and direct mailings and it was basically called mailorder or direct marketing. I looked at an issue of entrepreneur magazine recently and saw someone promoting a clickbank product in the classifieds section but it was the root domain and not a redirect link so I assume it was the vendor of the product.

        Anyway I am pretty sure postcards will cost less than adwords now, for me anyway.

        Mike
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  • Profile picture of the author Vagabond 007
    I don't deal with affiliate products, so I can't comment on the clickbank part.

    But, no matter what you are selling, if you are going to try and sell it via postcards, reverse engineer it first before you spend a dime!

    There are certain fixed costs when using postcards. Stamps. Cost to print. List rental.

    And figure a response rate of between 1-2%. And that's assuming you know what you are doing. If you have no direct marketing experience, you will lose your shirt with postcards.

    But, if you do know what you are doing, you can make a fortune.

    Think twice before using postcards if all you know about marketing is online related.
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    • Profile picture of the author Silas Hart
      Lets look at the prices for 5,000 cards.

      5000 postcards with shipping to home address will cost $392.23. That is $0.08 per card. Shipping in the U.S. will cost 28 cents. I have no idea how much it would cost for a list of addresses. To rent a list of 5,000 customers from consumer records would be 0.10 cents per name.

      So, the price is now $0.46 per card.

      Industry standard for the percentage of post cards that are usually delivered is 92%. So, our new number of amount of customers will be 4,600. The success rate is 1%-3% is the industry standard. But lets say you are offering something for free (and getting them to opt in too!) which promotes the hell out of a clickbank which should theoretically increase that rate, so lets say your new rate with later e-mail marketing is now 5%, and you are earning $35.00 for every sale. (I don't know how the rate of success will be affected by a low or high price, since people theoretically purchase cheaper items more than expensive items) You should expect 230 sales. This is $8,050. Money spent would be $2,300. Profit would be $5,750. You also get to build your e-mail list. If you were promoting your OWN product instead of a clickbank product andthen doing it through PayPal, and you were selling your product at $50.00 then that would be 48.25 per sale, excluding the money sent on an autoresponder, website, and other overhead, you would make $11,500. $11,500 subtracted by money spent would be $2,300, so thats a profit of $9,200.

      These are just theory calculations of course.
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      • Profile picture of the author Don Schenk
        Originally Posted by FaJeeb View Post

        Lets look at the prices for 5,000 cards.

        5000 postcards with shipping to home address will cost $392.23. That is $0.08 per card. Shipping in the U.S. will cost 28 cents. I have no idea how much it would cost for a list of addresses. To rent a list of 5,000 customers from consumer records would be 0.10 cents per name.

        So, the price is now $0.46 per card.

        I've been mailing postcards for more than 20 years - I still mail postcards.

        Actually these numbers are quite a bit too high for postcards mailed in the US. I'm looking at the bill from the lettershop that just did a 5000 mailing for me last week...

        1.Postage was only $.25 because of the Post Office pre-sort discounts

        2. There were no stamps to apply - I used an indicia with the letter shop's permit number

        3. The cost to inkjet the address onto the cards was just under $.01 )$46.80 for 5,000)

        4. The set up fee was $.01

        5. The postcards are a lot cheaper than $400/5,000 - I paid $.0278 each ($139 for 5,000 full 4/4 color on both sides from ClubFlyers.com) I am not an affiliate

        It was $.298 per poscard not $.46.

        I just got in another 10,000 cards to take to the local lettershop.

        :-Don

        BTW the same lettershop gets the list for me from their list broker - it's only $.035 for unlimited mailing. Once I rent it, I keep using it without paying more.
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  • Profile picture of the author Mountainmotorman
    I am telling you from personal experience that THIS WAY DOES NOT WORK!!!! I lost $6k using ValPak for marketing..... It produced ZERO sales and only 37 people even went to the site! That was a 250k mailer!!!!

    BE AWARE!!!!!!!!!!!! It is a waste of money---- PERSONAL EXPERIENCE!
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    • Profile picture of the author TimCastleman
      Originally Posted by Mountainmotorman View Post

      I am telling you from personal experience that THIS WAY DOES NOT WORK!!!! I lost $6k using ValPak for marketing..... It produced ZERO sales and only 37 people even went to the site! That was a 250k mailer!!!!

      BE AWARE!!!!!!!!!!!! It is a waste of money---- PERSONAL EXPERIENCE!
      Newsflash. ValPak isn't a postcard. Postcards are singular, ValPak has a million offers stuffed inside an envelop.

      Tim
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      • Profile picture of the author TimCastleman
        Take it from a guy who wrote the book on postcard marketing and has used it in his business to do 100% of his lead generation.

        Postcards work.

        Now here's the rest of the story.

        1. You have to have a target market in mind that you know buys your product. So if you want to sell a weight loss product it pays to get a list of people in your local area who subscribe to fitness or weight loss magazines.

        2. Cost of product is huge. I don't mail out a card for an offer that isn't high 3, low 4 figures. Try selling a $27 product with postcards and you'll be homeless in no time.

        3. Repetition. If you want to only send one postcard to the client, don't bother. These things are like bunnies - they grow over time. You better be willing to send a card at least 3 times to even start being effective.

        4. Start cheap.
        Black & white text on color (goldenrod) paper. make it both sides. Get them printed at the local office supply store, send them out and test. Once you have a winner - then go fancy with color, etc

        5. Postcards won't sell anything. All they are there to do is get your customers to take an action - call for more info, go to a website, etc. You won't sell a single customer with a postcard, but you can get them to take action.

        That's all I give away for free.

        Tim Castleman
        Author: Postcard Marketing Superstar
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        • Profile picture of the author Christian Fox
          You have to have a target market in mind that you know buys your product. So if you want to sell a weight loss product it pays to get a list of people in your local area who subscribe to fitness or weight loss magazines.
          Amen

          This is what I have found in my studies as well. It really is amazing with all of the lists and selects how you can drill down to your near perfect customer. I have more than a few ideas. I will use Quantcast to get demographics data as well.

          I am really stoked to try it out. I really like that it is not saturated by a long shot. Try to market forex anything on PPC and see what you pay in comparison.

          Good to hear from someone in the know.
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  • Profile picture of the author pheonix44
    There are alot of companies that will print out thousands of postcards for you to mail along with a design made just for you. If you think about how much adwords costs now the ROI for this method should be far greater.

    I also think it would work well for list building, especially if you offered something for free to get people to your website. I would recommend using a company to do it for you though.

    I had a bad experience when I was a teenager where they told me what I did violated the postal code somehow. They told me what I was doing was a pyramid scheme, so be mindful of this and make sure your offer is legit.
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  • Profile picture of the author Christian Fox
    I recommend getting the postcard mailing course by Luke Janten. I think he netted over 7 million in the last 3 years all with postcards. He's been doing it for 15 years.

    I agree you will lose your ass if you don't know what you are doing. The solution to that is simply to know what you are doing...

    Vegabond if that is your real pic you are in the wrong business. Go make movies or something...
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    • Profile picture of the author Vagabond 007
      Originally Posted by Mountainmotorman View Post

      I am telling you from personal experience that THIS WAY DOES NOT WORK!!!! I lost $6k using ValPak for marketing..... It produced ZERO sales and only 37 people even went to the site! That was a 250k mailer!!!!

      BE AWARE!!!!!!!!!!!! It is a waste of money---- PERSONAL EXPERIENCE!
      ??

      You aren't even talking about what the OP asked.

      As soon as you said ValPak I knew you were doomed. Do you really think it's a good idea to have your "ad" thrown in with a bunch of other ads...and your competitors?

      Originally Posted by Christian Fox View Post

      I recommend getting the postcard mailing course by Luke Janten. I think he netted over 7 million in the last 3 years all with postcards. He's been doing it for 15 years.
      Agreed. He knows his stuff.

      Originally Posted by Christian Fox View Post

      Vegabond if that is your real pic you are in the wrong business. Go make movies or something...
      It's a pic of my future ex wife. She just doesn't know it yet.

      Adriana Lima.
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    • Profile picture of the author Franck Silvestre
      Thanks for the resource, I'll check this one out. Postcards work, it's just a matter of testing. Make sure you read Scientific Advertising before you start.

      And I wouldn't ask anything to sell at the first contact, but add those people in a list. and I wouldn't sell them an affiliate program, but just my own stuff.

      Franck

      Originally Posted by Christian Fox View Post

      I recommend getting the postcard mailing course by Luke Janten. I think he netted over 7 million in the last 3 years all with postcards. He's been doing it for 15 years.

      I agree you will lose your ass if you don't know what you are doing. The solution to that is simply to know what you are doing...

      Vegabond if that is your real pic you are in the wrong business. Go make movies or something...
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      • Profile picture of the author Vagabond 007
        Originally Posted by aboutalhah View Post

        And I wouldn't ask anything to sell at the first contact.
        That is NEVER the job of a postcard anyway. The ONLY job of a postcard is to get the person reading it to take some form action...

        1. Call you
        2. Call a free recorded message (my suggestion)
        3. Go to a website

        You can't sell something on a postcard. There just isn't enough space.

        Call To Action. That is your only goal.
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  • Profile picture of the author KristiDaniels
    Dreams, not calculations.

    Getting a 1% mailed to sale conversion rate on a post card would be way more than a home run.

    Try your numbers with a 0.1% conversion rate if you can write copy like the late Gary Halbert and have a wonderful list broker.

    The numbers just don't work for Clickbank products, but they do work for products that appeal to the masses and can net you $200 per sale or more.

    ValPak is something completely different than postcard mailing. Agreed that it is worthless unless you own a local dry cleaning service.
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  • Profile picture of the author jacktackett
    Fajeeb has some interesting calculations but I agree with Kristi that you should use a 1% rate max. You should also TEST. Send 100 postcards from the front, middle, and end of your mailing list and check the response.

    Also making a profit on just these cards will be tough. You should shoot for building your list and providing some sort of high end back end product/service.

    This also depends a lot on your target audience and how they respond. Before jumping in whole hog you should TEST TEST TEST.

    Good luck!

    best,
    --Jack
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    • Profile picture of the author Jeff Henshaw
      This might be a bit off topic, as it does not relate to ClickBank or post cards, but to off line products/services and direct mail.

      I hope though, that it might help advise Warriors, albeit from my personal experiences.

      I live in the UK, so the postcard aspect is not an option, as there are no preferential postage delivery rates for post cards.

      I have used direct mail though and it is very expensive yet produces virtually no results if you use it to simply ask (or direct) people to go on line to get your freebie, or to find out more information about your products or services. Yes I had a web site where my off-line products/services could be ordered.

      This might be (and probably is) due to the fact that recipients are not on-line when they pick up their morning mail (unlike when they view email) and probably then either put your promotional mail to one side (with all good intentions to view it later), or just discard it.

      NOW - If you include a telephone number (especially a free phone/toll free number) in your mail shot promotion and direct attention to that, you will get results. I used to get one to three replies per 200 sent. The beauty of including and promoting a telephone number is that the potential customer/client that contacts you, has called you because they have some interest in what you have to offer.

      This makes them a warm prospect, due to their obvious interest in what you have to offer. When they contact you, you then communicate with them as a real person and don't even really need to sell. Just answer questions and promote the benefits of what you have on offer. This was very effective. I found it particularly effective in my 'local area', when I could arrange a home visit from which I achieved almost 100% 'sign ups'.

      The above is my personal experience.

      So in sum, I would suggest not promoting any products or services using post cards or direct mail to simply direct prospects to a website (although include a url and email address, of course). Rather, explain what you have to offer and some of the benefits and promote a free-phone/toll free number to let the prospects come to you.

      Just my thoughts.

      Regards,
      Jeff Henshaw.
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  • Profile picture of the author Vagabond 007
    I want to make something clear, as I think a lot of IMer's think using direct mail will be profitable for them.

    If all you know about marketing is related to online, do NOT try direct mail unless you either...

    1. Have money to burn
    2. Like wasting money

    In either case, I am here to help you accomplish those goals.

    Seriously, direct mail isn't something you are good at just because you are capable of writing, putting a stamp on an envelope, and dropping it in the mailbox. Same with postcards. Just because the stamps are cheaper and you can print them at home, does not mean you are going to make money with them.

    It's like PPC. If you don't know what you are doing you're screwed. But if you do know what you are doing, it's a goldmine.

    Just think twice before blowing a few grand on a direct mail campaign. I can't tell you how many companies send out 10,000 postcards and then wonder where their money went when they don't generate responses. Be smart about it. TEST SMALL. ONLY when you get a positive ROI do you roll out a bigger mailing.

    And PLEASE, PLEASE, PLEASE do not allow some company to create and print your postcards just because they can give you 5,000 of them for $199.

    95% of the companies out there don't know direct marketing even if it walked up and slapped them in the a$$.
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  • Profile picture of the author millionebook
    The best way is to try a small sample mailing ... test and then test again. I have tried it successfully in the past but will only attempt a new mailing by testing... in whichever 'niche' I am promoting. Test... test... then test again.. Hope it works well for you
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  • Profile picture of the author Christian Fox
    positive ROI do you roll out a bigger mailing
    Ha I know where you got that... I have seen all of his stuff also. Roll Out...

    Yeah you have to know whats up and test first for sure. I think I can do it and make money, but I have spent hours and hours studying and I know how to test before I roll out. Can't really lose too much that way.

    I can get lists that are so targeted it's just stupid. That alone is a huuuuge advantage. I have a site I am squeezing out right now and then it's either that (with a physical information product)or my first endeavor as a CB vendor.


    Adriana Lima... Dark mother is she hot! WOW
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    • Profile picture of the author Vagabond 007
      Originally Posted by Christian Fox View Post

      Ha I know where you got that... I have seen all of his stuff also. Roll Out...
      Where? Not Luke.

      I've been studying/using direct mail for 4-5 years now. I learned 90% of my direct marketing knowledge from Dan Kennedy.

      Which is where most of the successful direct marketers learn from. If you haven't already, check his stuff out. Worth it's weight in gold.

      Originally Posted by Christian Fox View Post

      I can get lists that are so targeted it's just stupid. That alone is a huuuuge advantage.
      Having the right list is the most important part. More so than the product or message.

      Where are you getting your lists from? If you don't want share publicly, shoot me a PM. That is, if you want to share at all.

      Originally Posted by Christian Fox View Post

      Adriana Lima... Dark mother is she hot! WOW
      My favorite. But she had to go and get married....and pregnant.
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  • Profile picture of the author MarketingSPY
    Having 25 years experience in the direct mail business - I can say we mailed literally millions of postcards, etc. However, we used the best and "honest" mailing list brokers - full color postcards and we used expertly written headlines and copy. Yes, we had a multi-million dollar business but it was always accomplished with lots of testing. Never test with less than a list of 5,000. It simply will not supply you with the correct data you need to roll it out to larger numbers.

    I think postcards will work with exposing online products - If it's done exactly right. If not - kiss your bank account good-bye.
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  • Profile picture of the author Christian Fox
    Where? Not Luke.
    Ah ok well he says that often (roll out) as in start pushing the volume.
    PM sent
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author Christian Fox
        Originally Posted by Alexa Smith View Post

        You won't get anything like a 1% response-rate!

        I don't say it can't work - I have a friend who built her whole business with drop-card and postcard promotions - but you have to know what you're doing. And imagining a "1% - 2% response-rate" is just dream-world stuff.
        From my studies a 1% response is so bad they would not even roll out the campaign. Good direct marketers typically get many times that. Unless they are all lying.

        I watched Yanik Silvers underground marketing seminar and one direct marketer spoke of a 15% response. Dan Kennedy was there I doubt anyone could BS him about direct marketing or response rate.

        The more I study this the more I realize 99% of people who do it, do it completely wrong. But hey, thats good for me I guess.
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        • Profile picture of the author Vagabond 007
          Originally Posted by Alexa Smith View Post

          You won't get anything like a 1% response-rate!

          I don't say it can't work - I have a friend who built her whole business with drop-card and postcard promotions - but you have to know what you're doing. And imagining a "1% - 2% response-rate" is just dream-world stuff.
          Come on Alexa, with all of the quality posts you contribute here, I'm a bit surprised to see this one.

          1-2% response rate is NOT a dream world.

          You need to remember postcards are for lead generation. Not to sell something.


          Originally Posted by Christian Fox View Post

          The more I study this the more I realize 99% of people who do it, do it completely wrong. But hey, thats good for me I guess.
          Yup. Like most things in life.

          There are a few who get it and whole bunch more who don't.
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  • Profile picture of the author Chadisa
    Originally Posted by lbwardellsr View Post

    Has anyone ever had any success marketing any clickbank or affiliate products offline using postcard?

    If so what was the price range of the product you marketed?
    I haven't had much luck using postcards in any venture I tried (clickbank, cpa, offline gold,etc).

    I will be very interested to find that "secret" formula to make postcards work for me.
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    • Profile picture of the author TimCastleman
      You guys crack me sometimes.

      There is no secret formula for postcards. Standard Direct Mail stuff with a couple tweaks made because it is a postcard.

      Postcards are lead generation materials. Tell them who you want to respond, how to respond, and what they get for calling you.

      At any rate I spent a lot of time figuring out postcards and put it to paper to save people the thousands it cost me to learn the lessons.

      Tim
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  • Profile picture of the author The Oilman
    Ok

    From my studies, a postcard campaign should have:

    1.) A 60+ dollar product to break even or make a slight profit on the front end.
    2.) A tangible product, not a clickbank digital piece of junk
    3.) The postcard should be copy intensive and should SELL a free report that is really a sales pitch, OR should tell them to dial a prerecorded 1800 message taht IS the pitch.
    4.) There should be a huge back end
    5.) The postcards can and shoudl be sent seveal times to the prospects.
    6.) Use ads in niche magazines (can be bargained with) first, and the list brokers 2nd
    7.) Use buyers lists who have bought SIMILAR products in a recent time of similiar price and medium
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    • Profile picture of the author Lorenzo Wardell
      Thank to all the warriors that have post great useful information!

      If any other warriors have any useful information to add that would be great. And thanks for the help.
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  • Profile picture of the author Christian Fox
    Sure - that's highly targeted marketing to expensive lists of previous buyers, though. I think that wasn't what the o.p. was really asking about? :confused:
    I'm not following ya, It's not like you can't get that information.

    I can get for example a list of single women ages 32-37 who live in LA who make 100-120k a year and have joined a fitness club in the last 60 days. I could get that list in 10 minutes for about 120$/m with the selects. A hotline select ( recent buyer ) is normally only an extra 10-20$/m

    The OP was asking if it is possible, it is if you do it right IMO, if your not going to do it right then why even bother?

    The list is one of the most important aspects of the mailing. There are many others but they all add up to a success or a failure. Even the experts test before they go big so they can pretty much know it's going to work before they dump a ton of money into it.

    It's not something to just jump into and pump out a million postcards you will lose your ass for sure. There is no magic formula I agree but there are ways to minimize the risk. There ARE things you should do and things you should not do.

    You would not set up a PPC campaign with a budget of 600$ a day and go on a vacation for a month to the arctic circle would you? That is no different than sending out 2 million postcards without sufficient testing.
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    • Profile picture of the author Christian Fox
      Originally Posted by Christian Fox View Post

      I'm not following ya, It's not like you can't get that information.

      I can get for example a list of single women ages 32-37 who live in LA who make 100-120k a year and have joined a fitness club in the last 60 days. I could get that list in 10 minutes for about 120$/m with the selects. A hotline select ( recent buyer ) is normally only an extra 10-20$/m

      The OP was asking if it is possible, it is if you do it right IMO, if your not going to do it right then why even bother?

      The list is one of the most important aspects of the mailing. There are many others but they all add up to a success or a failure. Even the experts test before they go big so they can pretty much know it's going to work before they dump a ton of money into it.

      It's not something to just jump into and pump out a million postcards you will lose your ass for sure. There is no magic formula I agree but there are ways to minimize the risk. There ARE things you should do and things you should not do.

      You would not set up a PPC campaign with a budget of 600$ a day and go on a vacation for a month to the arctic circle would you? That is no different than sending out 2 million postcards without sufficient testing.

      Maybe type
      Aaron Millions
      go to
      http.www. tinyurl/123456
      That's not a bad idea but from my studies most direct marketers will tell you they get a much higher success rate with a quality call center to close the deal vs a website. This also greatly improves the chances of an up or cross sell.
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  • Profile picture of the author jaiganeshv.com
    You can still consider using postcards to market by having your generic domain name, probably in few letters (LLLL.com or LLLLL.com) that sells affiliate products right from the home page

    Thank you
    Jai
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    • Profile picture of the author socomplete
      I have done some research on this topic and here is what I found in my sig below. Any kind of marketing works if you simply,know what you are doing.
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  • Profile picture of the author Matt Owen
    I would suggest to try some CPA offers before you get into clickbank because CB can be much harder.
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    • Profile picture of the author Oscar33063
      When marketing with postcards keep in mind that if you are targeting specific buyers understand how the mailing list is created from the companies you are buying from.
      Sometime you get a few sales with a generic list bewcause of the numbers game but thats about it.You can hire companies to mail the postcards out for you but that gets expensive.

      Keep this in mind,I get alot of phone calls and e-mails pitching offers to me that I had not asked for that most likely happened when I bought a WSO or something from someone that sold my info. Even though 99% of the time I reply with a NO there has been the odd buy from me.

      Oscar Over & Out
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  • Profile picture of the author Derek Soto
    If you are going to use postcards, here are some tips:

    1./ use salmon, light pink or light green normal sized postcards. These look official.
    2./ make sure if you are going to put a call in number, be sure to specify that it is a "recorded call" few people want to talk to a human because of their fear of being pitched.
    3./ put a clear deadline on the postcard
    4./ only use one side of the postcard
    5./ your postcard needs to build curiosity and it needs to sound official. Put a case# or whatever on it to add to the "official" feeling
    6./ use REAL stamps, not those print on ones, often times mail men find it easier to "chuck" a pile of mailers that look like "junk mail" You would not believe it, but it happens! If there is a real stamp and it looks official, your mail is much more likely to get delivered.
    7./ DO NOT try to sell your product on your postcard, the ONLY purpose of the postcard is to get your leads to call in to your automated line where they will be warm sold and then given the option to buy or talk to a live person, etc.
    8./ The ONLY thing that I know that works is sending people to a recording, everything else tanks. By all means, DO NOT put a webpage address and expect people to go to your site and opt-in, that just cost me over $1,000 and I only got 3 opt-ins! It was only 400 mailers by the way too!
    9./ Make sure to use a headline like "We've been trying to reach you..."
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