Marketing Clickbank Products Offline With Postcards!

I'm wondering if this would be the perfect place for a tiny URL

Maybe type
Aaron Millions
go to
http.www. tinyurl/123456

I think that would work rather than putting in a CB URL hoplink

Lets look at the prices for 5,000 cards.

5000 postcards with shipping to home address will cost $392.23. That is $0.08 per card. Shipping in the U.S. will cost 28 cents. I have no idea how much it would cost for a list of addresses. To rent a list of 5,000 customers from consumer records would be 0.10 cents per name.

So, the price is now $0.46 per card.

Industry standard for the percentage of post cards that are usually delivered is 92%. So, our new number of amount of customers will be 4,600. The success rate is 1%-3% is the industry standard. But lets say you are offering something for free (and getting them to opt in too!) which promotes the hell out of a clickbank which should theoretically increase that rate, so lets say your new rate with later e-mail marketing is now 5%, and you are earning $35.00 for every sale. (I don't know how the rate of success will be affected by a low or high price, since people theoretically purchase cheaper items more than expensive items) You should expect 230 sales. This is $8,050. Money spent would be $2,300. Profit would be $5,750. You also get to build your e-mail list. If you were promoting your OWN product instead of a clickbank product andthen doing it through PayPal, and you were selling your product at $50.00 then that would be 48.25 per sale, excluding the money sent on an autoresponder, website, and other overhead, you would make $11,500. $11,500 subtracted by money spent would be $2,300, so thats a profit of $9,200.

These are just theory calculations of course.

Newsflash. ValPak isn't a postcard. Postcards are singular, ValPak has a million offers stuffed inside an envelop.

Tim

??

You aren't even talking about what the OP asked.

As soon as you said ValPak I knew you were doomed. Do you really think it's a good idea to have your "ad" thrown in with a bunch of other ads...and your competitors?

Agreed. He knows his stuff.

It's a pic of my future ex wife. She just doesn't know it yet.

Adriana Lima.

Thanks for the resource, I'll check this one out. Postcards work, it's just a matter of testing. Make sure you read Scientific Advertising before you start.

And I wouldn't ask anything to sell at the first contact, but add those people in a list. and I wouldn't sell them an affiliate program, but just my own stuff.

Franck

This might be a bit off topic, as it does not relate to ClickBank or post cards, but to off line products/services and direct mail.

I hope though, that it might help advise Warriors, albeit from my personal experiences.

I live in the UK, so the postcard aspect is not an option, as there are no preferential postage delivery rates for post cards.

I have used direct mail though and it is very expensive yet produces virtually no results if you use it to simply ask (or direct) people to go on line to get your freebie, or to find out more information about your products or services. Yes I had a web site where my off-line products/services could be ordered.

This might be (and probably is) due to the fact that recipients are not on-line when they pick up their morning mail (unlike when they view email) and probably then either put your promotional mail to one side (with all good intentions to view it later), or just discard it.

NOW - If you include a telephone number (especially a free phone/toll free number) in your mail shot promotion and direct attention to that, you will get results. I used to get one to three replies per 200 sent. The beauty of including and promoting a telephone number is that the potential customer/client that contacts you, has called you because they have some interest in what you have to offer.

This makes them a warm prospect, due to their obvious interest in what you have to offer. When they contact you, you then communicate with them as a real person and don't even really need to sell. Just answer questions and promote the benefits of what you have on offer. This was very effective. I found it particularly effective in my 'local area', when I could arrange a home visit from which I achieved almost 100% 'sign ups'.

The above is my personal experience.

So in sum, I would suggest not promoting any products or services using post cards or direct mail to simply direct prospects to a website (although include a url and email address, of course). Rather, explain what you have to offer and some of the benefits and promote a free-phone/toll free number to let the prospects come to you.

Just my thoughts.

Regards,
Jeff Henshaw.

Where? Not Luke.

I've been studying/using direct mail for 4-5 years now. I learned 90% of my direct marketing knowledge from Dan Kennedy.

Which is where most of the successful direct marketers learn from. If you haven't already, check his stuff out. Worth it's weight in gold.

Having the right list is the most important part. More so than the product or message.

Where are you getting your lists from? If you don't want share publicly, shoot me a PM. That is, if you want to share at all.

My favorite. But she had to go and get married....and pregnant.

You guys crack me sometimes.

There is no secret formula for postcards. Standard Direct Mail stuff with a couple tweaks made because it is a postcard.

Postcards are lead generation materials. Tell them who you want to respond, how to respond, and what they get for calling you.

At any rate I spent a lot of time figuring out postcards and put it to paper to save people the thousands it cost me to learn the lessons.

Tim

Thank to all the warriors that have post great useful information!

If any other warriors have any useful information to add that would be great. And thanks for the help.

That's not a bad idea but from my studies most direct marketers will tell you they get a much higher success rate with a quality call center to close the deal vs a website. This also greatly improves the chances of an up or cross sell.

I have done some research on this topic and here is what I found in my sig below. Any kind of marketing works if you simply,know what you are doing.

When marketing with postcards keep in mind that if you are targeting specific buyers understand how the mailing list is created from the companies you are buying from.
Sometime you get a few sales with a generic list bewcause of the numbers game but thats about it.You can hire companies to mail the postcards out for you but that gets expensive.

Keep this in mind,I get alot of phone calls and e-mails pitching offers to me that I had not asked for that most likely happened when I bought a WSO or something from someone that sold my info. Even though 99% of the time I reply with a NO there has been the odd buy from me.

Oscar Over & Out