Can my site handle 50,000+ traffic on launch date?

19 replies
Hey guys need your feed back please, i currently have a baby account with hostgator, and i am doing a product launch in couple of weeks,

there are 200,000 people being contacted and i need to make sure that my site can handle 50,000+ traffic in a single day,

the site is a sale page and has some 1 video on sale page and 1 video on download page.

can you help me and tell me which hosting package do i need ? how can i make sure my site is not going to crash onthe launch date.?

thanks in advance
#date #handle #launch #site #traffic
  • Profile picture of the author AndyBlackSEO
    For a lot of traffic I'd probs suggest a dedicated server and let your host know that you are expecting a lot of traffic on x date at x time. I'd advise, speak to your host. Or stagger your launch which you probs wouldn't want to do... And which a launch isn't really about I guess.
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  • Profile picture of the author gross100
    I 100% Agree with Andy...consider grabbing a decent VPS package and alert them about the expected spike. Great thinking ahead on this one...imagine those 40000 of those 50000 landed on an error page...ugh!

    My VPS has handled some serious traffic before, but I have called them each and every time its expected...product give aways, launches etc...

    ** The Gross Life??? **

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  • Profile picture of the author SeanfromVanCity
    i talked to them and they ask me how much bandwidth am i expecting, i have no idea, its a simple sale page with 1 5 min video on it.

    they have many levels of VPS. what level would i need? i am with host gator, wasnt able to find out much from customer service.
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  • Profile picture of the author AverageGuy
    15 minutes video? is it a file? or a stream from other sites? either way, you definitely needs a dedicate server, baby plan is not for this kind of traffic.

    I would suggest use a good dedicate server. $100-$200 per month ones should be enough. You can use it for the first month, if the traffic fades away after the first month, then change the server, use cheaper hosting.

    The worst situation for a launch is: buyers are ready to order but you are server is done. many buyers may not come back later. Compared with the possible traffic and orders you may have, several hundreds bucks for one month is not expensive at all. it is a good investment. of course, just my opinion.

    good luck

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  • Profile picture of the author SeanfromVanCity
    sorry i ment ONE 5 minute video... its just an intro Stream Video.

    DO you think i need a dedicated server or a VPS server

    thanks alot for your input
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  • Profile picture of the author DAS_Matt
    Having a dedicated server allows for a LOT more flexibility. If you can afford it, I suggest you do it and stay on one.
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  • Profile picture of the author lanta99
    Try a cloud/pay-as-you-go hosting service.

    Or you can just put all your videos / downloads on an amazon s3 account and have your primary hosting simply host your static html pages. That will cut down your hosting by a lot.

    Anyways heres a link:
    --Live SEO Challenge--
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  • Profile picture of the author matts5150
    There is no reason not to spend the money for a dedicated svr if your anticipating that kind of traffic and have put that much time and money into it already, consider how much more it would cost you if the svr crashed and everyone got a 404. I did a fairly large launch earlier this year on a vps and had to frantically upgrade to 2 colo dual quad core xeons svrs with load balancing, trust me it wasn't fun. Thankfully the vps didn't crash but it was pegged.
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  • Profile picture of the author ayeakel
    f you expect the traffic to be consistent, you may even want to spend more than $100-200.

    Also, make sure your traffic estimates are going to be close before you go through with any larger server purchase. We've all been in the position where we've made grand projections, only to do a fraction of the estimated volume. A cloud hosting plan is a good idea in the meantime if you are unsure of how your traffic is going to pan out.
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    • Profile picture of the author JayInOrlando
      Cloud hosting is great, but consider splitting your hosting among a few differnt servers at differnt hosting companys.

      In this way, if your video file is sent from one server and it crashes, your main HTML page will still show. Also consider your main sales page, to be on one server and your main credit card collection page on another.

      Be sure to have a cloned server, ready to go, that you can switch the traffic to as well.

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  • Profile picture of the author Anon7
    In addition, if you're expecting a large volume of sales, it might be a good idea to let your merchant account (or paypal) know that you are expecting a significant surge in sales so they don't freak and freeze your account for suspicious activity.

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  • Profile picture of the author jacktackett
    lots of good advice here and you should definitely heed it. First your current account is not going to handle the whole thing - you definitely need a dedicated server - or more. I've run several data centers and its no fun to watch a customer's servers die under the load.

    To help estimates you should know (at least the last time I checked) is apache will handle at most 256 connections - more than that and it has to queue them.

    Calculate the file sizes of your main page and videos and add them all up - this is how much traffic you'll need per site visit (actually a rough estimate). Your hosting provider may help you with this- otherwise go find a decent sys admin - and figure out how many users you can service at once on the dedicated box. On a shared server its not a lot and you'll soon overwhelm the box - not only making yourself upset but every other customer on that box as well.

    If you're site uses a database at all then I highly suggest you get a separate server to handle that traffic. And as others have suggested using another server or service for videos is highly recommended.

    Having a backup server standing by is always a good idea. Even for small sites folks. Get up to speed on DNS changes as well - if you don't have a good sys admin or hosting help desk that's responsive.

    As Andy and Jack said talk with your vendors as well - let them know what's up. I'm still surprised by all the folks complaining of getting their accounts frozen from unusual activity- Just pick up the phone (not email!!!!) and talk with them.

    I'd also suggest creating a custom set of error pages and pointing them to another server or another method of ordering your product or servicing their requests. That way you can manage any issues rather than just giving the users a generic error messages.

    Congrats on taking action and getting to this point! And of course good luck on your launch!

    Let's get Tim the kidney he needs!HELP Tim
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    • Profile picture of the author theimdude
      Signup with Liquid Web for +- $140 fully managed server as there support is tops. You can phone them and discuss your needs and they won't have a problem downgrading to a VPS if after the first month you don't need the resources.

      I have been with them for 2 years on a VPS and you can call them anytime and they will help you. They have even helped me on 3rd party installations I did at no cost.

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  • Profile picture of the author SeanfromVanCity
    I am doing this launch through Click bank,

    i am calling liquid Web to find out, from the sound of it ill need to get dedicated server

    thanks for all your advice.
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  • Profile picture of the author dmarze
    I think you will need at least VPS server for 50,000 visitors in a single day.

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  • For what it's worth, and the question has already been answered
    several times; but a "Baby" account with Hostgator will never
    handle 50,000 hits in a day - video or no video.

    If you're expecting this kind of traffic, no doubt you have
    a ton of money and time invested in this project, so why not
    go ahead and spend a couple more hundred and get the dedicated

    And get the full dedicated server. From my research, a Virtual Private
    Server is still shared hosting of a sort although it can handle a heavier
    load than full shared hosting like you have now.

    A virtual server is a partition on a main server that has its own operating system
    and appears to the user as one machine. The downside is that each virtual
    server on a box shares the resources of the main machine so in a high traffic
    scenario, you could still face downtime especially if you're on a server
    with another high traffic site.

    By having a full dedicated server, you will be the only one with access to that
    server so if you get a machine with adequate memory and disk space, you should
    be OK.

    Hostgator's Standard server has a fairly fast dual-core processor, with 4 GB of RAM
    and dual 250GB hard drives in a RAID configuration which in this case means
    everything on one HD is mirrored on the other for instant backups in case of HD failure.

    You also get 1500 GB (1 1/2 TERRABYTES) of bandwidth which should be plenty -
    especially if you host the video on another service such as Amazon S3.

    All this is $219 a month which ain't that bad considering you'll make that in the
    first few minutes of your launch - depending on the price point of your product.

    And no, I'm not a Hostgator employee nor am I getting a penny out of this

    I just hope it helps you in your quest.


    Edit: I just saw the post above about Liquid Web. They are an excellent choice too!
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  • Profile picture of the author j0s3
    50,000 + visitors?

    You stand to make a lot of money.

    Don't skimp out on the one-shot-window you have when your potential visitors hit your server. Upgrade now.

    Jose Gonzalez
    (no pitch)

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  • Profile picture of the author dtrainer
    I would go for a dedicated server as well. Then you will also have 24/7 technical support which will help you withing very short period of time if you need a help. This is at least how it works with my provider.

    Is your computer running slow? So was mine, but I fixed it in a few minutes. Visit

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  • Profile picture of the author Mukul Verma
    I would suggest to host your video on YouTube and embed it. This will substantially lower the bandwith used. Also give you more marketing.
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