Links to new FTC regs interview with FTC

by lisag
6 replies
Introduction 10:28
Affiliate Disclosure 13:17
Overall Disclosure 12:56
Product Sellers & Affiliate Management 15:18
Customer Testimonials 24:52
FTC Compliance Issues 7:38
Examples 7:09
Examples (continued)10:13
Final Thoughts 3:46

To VIEW SLIDES and LISTEN to the FULL WEBINAR go to
Q&A With FTC Re: Bloggers, Affiliates, Advertisers & More

To only listen to AUDIO ONLY, or to DOWNLOAD as
MP3 AUDIO visit Jim Edward' blog at
FTC (Federal Trade Commission) Clarifies New Internet Marketing, Blogging & Affiliate Advertising Guidelines With Jim Edwards |

To order a FREE TRANSCRIPT of this interview,
visit Jim Edward' blog at
FTC (Federal Trade Commission) Clarifies New Internet Marketing, Blogging & Affiliate Advertising Guidelines With Jim Edwards |
#ftc #interview #links #regs
  • Profile picture of the author Zubair Zm
    Lisa
    Thanks for the info
    regards
    Zm
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  • Profile picture of the author Josh Anderson
    I already knew about this as I am a Jim Edwards subscriber but I appreciate the time you took to segment it for people.

    Very useful.
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  • Profile picture of the author Gary K
    Interestingly, Jim pointed out a few very specific examples during the interview and the FTC dude said they were not cool...

    At least two of those sites and specific examples are unchanged as of yet...
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    • Profile picture of the author Sylonious
      Originally Posted by Gary K View Post

      Interestingly, Jim pointed out a few very specific examples during the interview and the FTC dude said they were not cool...

      At least two of those sites and specific examples are unchanged as of yet...
      Lol, it's one thing to say that you are going to comply and praise the FTC for their efforts. It's a whole other thing entirely when you make those changes and see your sales rate drop drastically.

      There is no substitute for a good testimonial. That's basic copywriting 101. A lot of visitors will skim your site looking for testimonials and when they don't find them they will leave.

      Richard Cleland's answer to this is to "just come up with a better sales letter". This coming from a guy who has been working at the FTC since 1991 and probably has no experience selling anything.

      Originally Posted by lisag View Post

      I'm starting to see disclaimers like this showing up in my email today:

      MATERIAL CONNECTION DISCLOSURE: You should assume
      that the sender of this email has an affiliate
      relationship and/or another material connection
      to the providers of goods and services mentioned
      in this message and may be compensated when you
      purchase from a provider. You should always perform
      due diligence before buying goods or services from
      anyone via the Internet or offline.
      Nope, that's not enough. The disclaimer would have to be either above the affiliate link or right next to it.

      Consumers must be able to see the disclosure when they are viewing the endorsement and at the point of the link to the seller's website.
      Video Conference With Richard Cleland From The FTC:
      Q&A With FTC Re: Bloggers, Affiliates, Advertisers & More

      Click >>> Affiliate Disclosure: 0:35
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  • Profile picture of the author lisag
    I'm starting to see disclaimers like this showing up in my email today:

    MATERIAL CONNECTION DISCLOSURE: You should assume
    that the sender of this email has an affiliate
    relationship and/or another material connection
    to the providers of goods and services mentioned
    in this message and may be compensated when you
    purchase from a provider. You should always perform
    due diligence before buying goods or services from
    anyone via the Internet or offline.
    Signature

    -- Lisa G

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