There is a large chunk of people who hate DM, and it bugs the hell out of me.
I was just chatting with an elitist kid my age (late 20's) who is going to school to learn marketing/advertising/entepreneurialsm at a private school funded by his parents. Hes learning lots of madison ave, sexy crap that his inexperienced professors are teaching him.
He is doing a direct-mail drop and I told him to make his postcards tacky and catchy, and copy intensive.
I then showed him the style of marketing I like: Captain Chris Close Combat Training - Self Defense & Mixed Martial Arts Techniques & Moves, Black Belt & Military Army Training, Street Fighting Tips, Books & DVD (I just heard an interview with this guy with Ryan Deiss -- VERY interesting.)
He said "you're really into sleazy marketing. That is all fine.. if you can sleep at night.."
As if I do unethical things and I am some snake oil salesman.
Now, dont get me wrong, I have questioned my ethics at times. But I see NO unethical things with Direct Response Marketing, as long as its truthful and you deliver a quality product.
I've found that there are many people like this -- people who think that Direct Marketing is too cheesy and that it doesn't work, and that they'd never buy it, blah blah blah.
This whole sentiment has made me NOT WILLING to ever show my sites to people I know -- as it seems many people are annoyed my direct response stuff.
Sadly, I LOVE it with a passion and I love how gimicky, offbeat and cheesy it is..
Is anyone in the same boat I am in?
P.S. - Now sites like THIS are unethical: Steve's Ripped Combo - How I Got Ripped In Just 4 Weeks
Because its a lie. And it doesn't work. Now THAT would keep me up at night.