No hearsay. Seems the general consensus is that NOT offering a refund will lower sales. But, I have yet to see people actually back that up with test results.
So how about we share them here? No bickering on why we should "give them and move on." Or not give them because people still get the product after the refund.
Just your results. If you tested using a refund vs. not using a refund, or even if you at least give a conditional refund, what were the results?
I'm new to selling online, made/make most of my money offline, so I don't have any huge results to share. But...
As of now I've only sold one product. It does have a refund policy. But, I make it VERY clear that work is involved and if they have plans of refunding minutes, or even a day later, to not even bother purchasing because they are not getting a refund.
I put that in place after I had a refund request that seemed "shady"...only hours after they purchased, so clearly they didn't use it. But again, that's not the point of this thread.
Since I put that place, I've only sold the product via a recent WSO. No complaints (bunch of rave reviews). No refunds. And I sold out in 48 hours. So it didn't hurt my sales.
Here is the exact wording I used...
I truly believe in this course. I believe it makes it easy for you to get started on attracting local business owners. I believe everything is laid out in an easy to understand formula. If you invest in this course, go through it, and don't agree with what I just said, you have 30 days to request a full refund. |
**I almost hesitate to put this as it may turn some people off and cost me some sales. But, if you invest in this course and ask for a refund minutes later, or even the next day, no refund will be given. Look, I did my part to make this as easy as possible for you. But If you are not willing to put in the small amount of effort to edit some files with your name and contact information and then use them to try and generate clients, don't even bother investing in this program
I think honesty is the best policy. And I think (haven't asked any buyers to confirm) people respected the fact that I was upfront with them.
I do plan to sell more products in the future online. And some will not have a refund policy.
Curious to see what others have found. Again, please no bickering. Just results.