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Lies...

by max5ty
13 replies
It's not "I'll start the campaign tomorrow."

It's not even "this stock photo looks natural."

The biggest lie marketers tell themselves is this:

"If I just get more eyeballs, I'll get more sales."

Traffic is good. Watching the numbers climb makes you think you're winning. But if the offer stinks, if the message is weak, if the copy misses the nerve... then all you've done is pay for more people to watch you flop.

I've seen campaigns where traffic doubled and sales didn't move. Then we changed one line. Just one. And the whole thing woke up.

Traffic is gas. The message is the spark. No spark, no fire.

So yeah, eyeballs are nice. But only if you give them something worth looking at.

What's the biggest lie you think marketers tell themselves?
#lies
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  • Profile picture of the author Moodesburn1977
    This will never work until the first sale actually happens dont ever ever ever give up
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    Lets build a online business by giving value and learning how to build a email list
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  • Profile picture of the author DWolfe
    Building a site using 100% Artificial Intelligence for pictures and content writing. Thinking you will out-sell others. Using the same strategy to create Kindle books. The Kindle market is flooded with junk that will never get read or result in a sale.

    Trying to compete by selling the lowest-priced item on the market. The race to the bottom is filled with a scrap pile of bankrupt companies.
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  • Profile picture of the author Jamell
    You summedit up well .Thanks for the insight
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  • Profile picture of the author GordonJ
    Thanks max5ty, there are many...

    At the top of my list, the lie they buy...the one that gets the newbie marketer to embark on their journey of becoming a marketer is: (and they beLIEve it true)

    They believe the COPY that tells them,

    "If I did it, you can too."

    The new marketer is told (and they beLIEve) there is a plan, a system, a method that they can use because some other person did it that way and all they have to do is DO WHAT I DID, GET MY RESULTS and live happily ever after.

    Of the many lies one tells themselves, I think this one is one of the more costly lies to believe.

    Thanks, good subject material.

    GordonJ





    Originally Posted by max5ty View Post

    It's not "I'll start the campaign tomorrow."

    It's not even "this stock photo looks natural."

    The biggest lie marketers tell themselves is this:

    "If I just get more eyeballs, I'll get more sales."

    Traffic is good. Watching the numbers climb makes you think you're winning. But if the offer stinks, if the message is weak, if the copy misses the nerve... then all you've done is pay for more people to watch you flop.

    I've seen campaigns where traffic doubled and sales didn't move. Then we changed one line. Just one. And the whole thing woke up.

    Traffic is gas. The message is the spark. No spark, no fire.

    So yeah, eyeballs are nice. But only if you give them something worth looking at.

    What's the biggest lie you think marketers tell themselves?
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    • Profile picture of the author max5ty
      Originally Posted by GordonJ View Post

      Thanks max5ty, there are many...

      At the top of my list, the lie they buy...the one that gets the newbie marketer to embark on their journey of becoming a marketer is: (and they beLIEve it true)

      They believe the COPY that tells them,

      "If I did it, you can too."

      The new marketer is told (and they beLIEve) there is a plan, a system, a method that they can use because some other person did it that way and all they have to do is DO WHAT I DID, GET MY RESULTS and live happily ever after.

      Of the many lies one tells themselves, I think this one is one of the more costly lies to believe.

      Thanks, good subject material.

      GordonJ
      Thanks, Gordon.

      I had some free time this week, so I thought I'd throw up a few posts and see if anyone cared to comment.

      A lot of online marketers are chasing broke people looking for shiny objects. There are some problems with that...

      people looking for shiny objects have no loyalty or long-term use for anyone as a marketer.

      You know where the money is?

      Boomers.

      They're the wealthiest generation in history. They have tons of money and are willing to spend it on the right stuff.

      They don't float from shiny object to shiny object.

      Once you get them, you have a customer for life.

      They're not refund happy.

      But most fly-by-night marketers have no idea how to grab them.

      They're a special group that takes talent to entice them. But they'll buy, and they'll keep buying over and over again.

      I used to always call my secret the 'third rail'. You have features and benefits...but the third rail is what sparks the buy. It's like the subway; the third rail is what drives the train.

      I may do a post in the copywriting section on this today if I get time.

      Anyway, thanks for all the feedback
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  • Profile picture of the author shuvoimtiaz
    Exactly! Many marketers focus too much on getting more people instead of making their message clear and valuable.

    Traffic alone won't bring sales; the right offer and message make all the difference.
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  • Profile picture of the author max5ty
    Thanks everyone for the responses.

    I did a little test over the last couple days by throwing up a few posts to see if the WF still had any life.

    Apparently, it doesn't have much left.

    I have 2 newsletters...

    one has about 63,000 subscribers, and the other one has about 348,000 subscribers. My subscribers are always excited for new info.

    I don't think I'll post here anymore.

    There just doesn't seem to be an interest around here anymore for learning much or debating things.

    Good luck to everyone and everything you're trying to accomplish!
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    • Profile picture of the author Princess Balestra
      Originally Posted by max5ty View Post

      Thanks everyone for the responses.

      I did a little test over the last couple days by throwing up a few posts to see if the WF still had any life.

      Apparently, it doesn't have much left.
      Yeah, so I was on vacay.

      Othahwise, you mighta figured a less unpernickety kinda sycophant.

      Thing is tho: the more terminayschwaahn-friendly have mebbe more to gain from targitted panache than the goobers-choicin'-out-in-a-wealth-of-void.

      Consolidayshwaahn is infinitely desirabyool*; you can lay yr hands upon it.

      * yeah bcs less infinity!

      Gotta wish u well if'n you intent on departin' this quiverin' flaphole of a transmissive portal.

      I gobbled up the besta yr contribyooschwaahns like suckin' on spaghetti till'n it flicks joos in yr ear.

      Plus also boobies bcs I am a towtill devourah that way.

      I should sue, but it is MY MESS.

      Thing is (unadulterated filth imminent), my portal is forevah open.

      You wanna tap muh Princessly brayinn without I scratch yr eyes out, you welcome to do so less'n you figure this be professionahl, persnahl, & pracktickyool FRICKIN' SUICIDE.

      Whatevah happins, all departyoores speak of exotic arrivals ... to (*ahem*) come.

      Evin' if'n it is jus' a baby bird fallin' outta the nest too early an' gowin' SQUISH on sum kid's head.

      *sobs*

      We lahst Alex Cohen, an' now we losin' max5ty ... jeezis, it is like when the Avengahs lah Irnin' Man ... only without the shiny helmit ...
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      Lightin' fuses is for blowin' stuff togethah.

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      • Profile picture of the author max5ty
        Originally Posted by Princess Balestra View Post


        We lahst Alex Cohen, an' now we losin' max5ty ... jeezis, it is like when the Avengahs lah Irnin' Man ... only without the shiny helmit ...
        Oh my.

        You and Alex.

        He didn't like me either.

        One of those people who hold a grudge forever, haha.

        Maybe I was being a little harsh. It just seems the last couple of years, it's been the same 4 or 5 people talking to each other.

        I wish the WF would get back to what it was.

        I see people stop by who say they haven't been by in a while...

        ok, what do you want to post that you can share?

        Anyway, I always love your word choices when you post. Don't always understand them...and for being a boomer, sometimes it takes a few reads to comprehend haha.
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    • Profile picture of the author GordonJ
      Can't argue. I'm here "as time allows".

      After all work, chores, and entertainment are done, THEN, a stop by WF. Hardly ever see much worth responding to, sometimes post just to hear my own voice.

      What I find most disheartening is the number of first time or newer posters who disappear and never bother with follow up questions or comments. Maybe they are bots or trolls, whatever.

      As for interesting ideas, it would be nice, if before you leave for good, to give us a little insight into building those NEWSLETTER lists...you've spoken in the past re newsletters, I would want to know, if you care to answer:

      Who hosts (if a platform) your newsletters and how are they distributed (assuming email) and how often and how much interaction do you have with your subscribers?.

      I have appreciated you being here, sharing and this place will be even dimmer without you, and it might not YET be lights out, it may not be far away.

      I'll keep my little candle lit but I do get your reasons.

      GordonJ


      Originally Posted by max5ty View Post

      Thanks everyone for the responses.

      I did a little test over the last couple days by throwing up a few posts to see if the WF still had any life.

      Apparently, it doesn't have much left.

      I have 2 newsletters...

      one has about 63,000 subscribers, and the other one has about 348,000 subscribers. My subscribers are always excited for new info.

      I don't think I'll post here anymore.

      There just doesn't seem to be an interest around here anymore for learning much or debating things.

      Good luck to everyone and everything you're trying to accomplish!
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  • Profile picture of the author Maria0993
    I think another big lie is: "I'll do everything myself." Marketing looks easy from the outside, but trying to run every channel alone usually kills the results.
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  • Profile picture of the author hybexperts
    the main point is that; focus on message and offer, not just the traffic. and it is totally correct....
    traffic is only work when message is great. we see how one great line can change the whole performance of campaign.
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