what kind of guarantee do you give on a low-ticket product?

by 5 replies
7
hey there, I'm about to launch my first low-ticket product (I usually do big
seminars, not in the IM niche...) and was wondering about guarantees:

of course I'll offer a 60 day (I'll split test up to 1 year) money back
guarantee.

But: for a higher-priced product (personal coaching, my seminars etc) I
usually give an additional guarantee:

if you don't get results with the information in my product, then I'll
personally go through the things you've done/implemented and I'll fix them
with/for you.

As this is going to be a low-priced front-end lead-gen product, I'm not sure
if I can commit to it (as I have no experience what percentage of buyers
would take me up on it).

what's your experience with this?

I really appreciate your input on this one

thanks

Veit
#main internet marketing discussion forum #give #guarantee #kind #lowticket #money back #product
  • with your experience, i think the ONLY guarantee
    you need is QUALITY low-ticket product. that will
    ensure that majority won't ask for refund.
  • I would say a simple seven day money back promise is good. If you have a quality product this should not be a problem as you should always stand by your products.
  • I usually offer a 60 day guarantee, and as part of my refund policy I'll work with those who face problems to help them over come the issue.

    This works really well as when I receive a refund request I'll give them personal support to get them where they need to be. This has really impressed customers who otherwise might have taken the refund and run, plus it proves to them that they won't be alone with their future purchases.

    There are of course the odd few who play dumb and try to scam you.. but this way I've found refund rates have dropped, happy customer experience has increased and as a result sales have increased.
    • [1] reply
    • Split test a lifetime guarantee.

      The hosers who are just out to scam a free copy will refund within days anyway. Anybody who wouldn't refund within 30 days likely won't refund ever. But the fact that you offer a lifetime guarantee will exude confidence in your product.

      Sure, you'll have a few who look you up a year or 2 later and want a refund because they can't afford dog food that week. But who cares if it boosts conversions. Low ticket products aren't typically profit centers anyway. So if you get a handful of bizarre refund requests years down the road, it won't matter much. Because those customers who stay with you and buy future products are the ones who matter.
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      • [1] reply
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