Here is a nice email for you to read over breakfast - Gutter email marketing from the Sewers!
I woke up the other day to find this email I received from a company that I bought some self help empowering motivational products from.
Offending words have been blanked out by WF
Subject line : A Worthy Piece of ****
" So, what do you think?
Are you a worthless or worthy piece of ****?? ☺
What a question?? You may ask and I hope with a smile on your face!!
I hope you are smiling, as we can all occasionally take ourselves way too seriously.
If any of us have been on our pity pots, then TODAY, RIGHT NOW,
Let us get off them and let us remember to flush!!!................."
Is this a way to treat a paying customer?
Needless to say that words fail to express the immense disappointment and anger that I feel. I do not find this funny at all.
This must be some sort of PR stunt right?
This woman has been on I think Australian TV flogging her motivational stuff, rubbing shoulders with the likes of these Big Self help Gurus.
I will not disclose her name as I am utterly disgusted and do not want her to profit from her utter lack of sensitivity and disrespect for her customers however humorous to her this concept may seem. To me it is a violation of trust! 2 years of rapport building down the drain not to mention the bad recommendations that she will get for life.
Now considering that I am always extremely hard to commit when it comes to subscribing to any person or business out there this has really confirmed to me that my inbox is better off being unpolluted and constantly bombarded by money grabbing,greedy,selfish and unscrupulous individuals out there.
Email marketers please respect your subscribers otherwise you will end up with no customers.
There is a way to build long term rapport and trust with your subscribers if you have respect for them first. There is also a fine line between using humor and wit when creating synergistic relationships with subscribers and losing all respect in the process. When you have no respect,shame or dignity well then you are as good as a charlatan in their eyes.
There are 1 or 2 people on this forum that I always love receiving emails from. They have my respect as proper business men and likewise they command that status.
Sorry about my mini rant.
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"May I have ten thousand marbles, please?"