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I'm currently working on an academic international digital marketing

by infoflorde
1 replies
Hello,

I'm currently working on an academic international digital marketing project for a Spanish artisan sweets brand. We produce traditional Christmas products and we are preparing to expand into Germany and Japan as gourmet gifts.

I would love to know your opinion about how to differentiate handmade food products in competitive online markets, especially when many sellers offer similar items.

Any advice about branding or international customers would be very helpful.

Thank you!
#academic #digital #i’m #international #marketing #working
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  • Profile picture of the author naviown
    Nice project!

    If you want to stand out online, I'd say:

    Tell your story â†' people love real tradition and family recipes.
    Make it feel like a special gift â†' pretty packaging + personal touch.
    Show it's handmade â†' quick videos or photos of the process.
    Adjust per country â†' Germany = quality + clear info. Japan = beautiful, seasonal, gift-style.

    Basically: sell the feeling, not just the sweets.

    If you want, I can make it even simpler or give quick slogan ideas.
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