NOW It's Getting Fun!

by Steven Wagenheim 13 replies
Well, as some of you know (or don't know) I've drastically changed my
work habits the last couple of months and I am starting to see the results
of those changes.

First, the changes.

1. I've reduced my work day from 14 hours to about 6 hours.

2. I've reduced the number of articles I write daily.

3. I use more paid promotion.

Okay, now for the results of these changes

1. Article clicks are actually increasing writing fewer articles. This is
probably because of all the work I have put into this over the years.
Just for sh*ts and giggles, I went to EZA to look at some of the articles
I posted years ago. Guess what? They're still getting clicks. So much for
your articles dying after they get off of page 1. As a matter of fact, I
have some articles that getting me MORE clicks now than 2 years ago.

2. My paid advertising, while profitable, gives me nowhere near the profit
margin of my articles. Of course in this case I'm trading time for dollars.
And quite honestly, I enjoy spending about 4 hours a day in the recording
studio, so I'll live with the lower net profit percentage. Heck, it's automated
marketing, so I'm not going to bitch.

3. I am getting more done because I am more rested and more relaxed. I
am able to create a product now in half the time that it used to take me.
My days aren't as crazy.

4. The only variable in my day is customer service. I still don't know from
one day to the next how that's going to go. Fortunately, I run a small
enough operation that, so far, it hasn't been anything I can't handle.

Okay, now for the important thing.

Income. Since making these changes, how has it been?

Am I making more money or less money?

Well, if you asked me in August (my first full month on my new routine) I
would have said things are amazing. I netted over $13,000 that month.

However, in September, I am probably going to finish around 10K, which
will be my worst month of the year. I don't know if this is a direct result
of doing less work or that the economy sucks or what. I will certainly
keep an eye on it.

I will make another report at the end of the year. Right now, I should have
no problem breaking last year's income figure of $122,000 and change. If
things really bottom out the last 3 months, I will have to reevaluate what
I'm doing and see where to go from there.

Like I said...NOW it's getting fun!
#main internet marketing discussion forum #fun
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  • Profile picture of the author matthewd
    I am interested to see updates on your new routine. Congrats on getting more time to do the things you love.

    I think September has had a few hiccups for several people. I know I lost my #3 Google rank for a keyphrase that brings in $3k+/month (took me like 2 weeks and probably lost me $1500 or so, but I got my spot back).

    Sounds like Clickbank has been a bit of a problem for a lot of people too... I know I had a few days that were very strangely low compared to my average for the past few months. And from the talk, a lot of people were experiencing this.

    So, don't be concerned about your "low" month... my guess is that you will tear it up next month.
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  • Profile picture of the author Michael Lee
    Originally Posted by Steven Wagenheim View Post


    However, in September, I am probably going to finish around 10K, which
    will be my worst month of the year. I don't know if this is a direct result
    of doing less work or that the economy sucks or what. I will certainly
    keep an eye on it.

    Steven, I think many Warriors will gladly trade their best month's income for your worst month.
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  • Profile picture of the author Michael Lee
    Originally Posted by Steven Wagenheim View Post


    However, in September, I am probably going to finish around 10K, which
    will be my worst month of the year. I don't know if this is a direct result
    of doing less work or that the economy sucks or what. I will certainly
    keep an eye on it.

    Steven, I think many Warriors will gladly trade their best month's income for your worst month.
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    • Profile picture of the author Martin Luxton
      Steven

      On the other hand, if you write a hit song during your studio time . . . ?

      The difference between your songwriting in the past and your songwriting now is that these days you know how to market, and that's 99% of the battle in getting a hit song.

      Martin
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      • Profile picture of the author moodyresources
        Steve, That is great that you have cut your work time down so drastically. Many times when people cut their work hours back for various reasons the find they are much more productive.

        From all my research and personal experience, I can become even more profitable and productive when I have compelling reasons to change or set up a fun thing to do if I get certain things done.
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        • Profile picture of the author Peter Bestel
          Steven, this is great. I'm really pleased for you and thanks so much for sharing.

          It took some guts to change your business model, especially so publicly, and it seems that it might be working for you. It certainly IS working when you consider the time you're now able to spend in your studio. So many people start a business so they can have more freedom, only to find themselves chained to a crappy job and an even worse boss - themselves. You've discovered that it doesn't have to be that way and it really should be, and can be, FUN !

          Have your thought about packaging up your What Not to Do's ? I'm sure you've got a ton of advice for would-be IMers in terms of the mistakes you made and advice on how to make a business more profitable. (maybe you already do this - I don't know )

          May the improvements continue, the work hours reduce even further and your profits keep climbing.

          Good on ya Steven!

          Peter
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          • Profile picture of the author Asher
            Good stuff, Steven! That's awesome. And I do agree that your worst
            month right now is still a pretty good month compared to many Warriors.
            I'm learning and hoping to be able to achieve an income comparable
            to yours by article marketing as well.
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  • Profile picture of the author Amy Bass
    I think it is great that you are cutting back on your work hours. I mean, what's the point of making $13k a month if you never have any time to enjoy yourself? I am sure your income will get right back up to that point in no time flat.
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    • Profile picture of the author Kay King
      I think September income may reflect outside influences and not be a reliable indicator.

      Even if it is - which would you rather have

      1. 10k a month and a real life with time to do things with family and music

      2. 13k a month slaving away 14 hrs a day

      If you choose #2, Steve, I give up on you!

      Balance is a good thing - and time can never be replaced.

      kay
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      Saving one dog may not change the world - but forever changes the world of one dog.

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      • Profile picture of the author Asher
        Originally Posted by Kay King View Post

        Even if it is - which would you rather have

        1. 10k a month and a real life with time to do things with family and music

        2. 13k a month slaving away 14 hrs a day

        If you choose #2, Steve, I give up on you!

        Balance is a good thing - and time can never be replaced.

        kay
        That's an excellent point, Kay King =D
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  • Profile picture of the author Gene Pimentel
    Steven,

    Besides all the points already made, I want to thank you for sharing that information so openly, especially the income. It really helps put a solid perspective on things. Thank you.
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  • Profile picture of the author NFLfan
    Banned
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    • Profile picture of the author Carol J Smith
      I'm definitely looking forward to the day, when I can cut my hours and still make a very good living.

      Carol
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    • Profile picture of the author Kim Standerline
      Originally Posted by NFLfan View Post

      Am I missing something here? You earn over $100,000 per year yet still work 6 hours per day?
      If I was earning that much Id take some of the previous year's profit and outsource all my tasks and work ZERO hours per day (apart from replying to customers emails)
      Not all of us want to take our finger off the pulse of our business. You have to know the fine line between outsourcing and losing the plot.

      I've found since I outsource just about every part of my business (except the thinking part), it means I don't HAVE to spend as much time online, and I don't when I have my grandkids here. (well not much anyway).

      Thing is, I think most of us are pretty addicted to what we do. Personally I love the sheer challenge of IM

      I have to be careful when I'm on my own not to put too many late nights in!

      Kim
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