I want to help a friend optimise their website offering a local service, using some of the popular IM methods such as EZA, Youtube etc.
I want to do keyword research on very local phrases. E.g. think a plumber in a town of Derby, UK. Now the google external tool can't give numeric data for such low volume searches.
So the question is where can I do research on such phrases?
The low volume doesn't bother me - because we are looking for very targeted visitors, it is not much use getting people who need a plumber in New Zealand or South Africa for example as we are not creating a general site, but a very local-specific one.
Thanks in advance for your help!