Local Offline Marketers....Business Can Come From Strange Places....
I took this Idea & began playing with it with my offline business. Well, at first it did not start out that way, but I quickly saw the benefits. Here is how it all started.....
Some of you may remember from my Craigslist Success thread & other threads in the OT that I recently was the process of moving. We were planning to get all new furniture for the new house but didn't know exactly what to do with the old furniture. It was still in good shape & can surely help someone out.
I searched online for some charitable organizations who might make use of it. In doing so, I noticed how "plain" most non-profit charity sites were & how many of them were dysfunctional in some way or another...
I selected a local charity organization here in Tucson that helps children in Group homes. They use the furniture to set-up new group homes or to replace worn or broken furniture in existing group homes. I called to make an appointment to have the furniture picked-up...during our conversation I inquired about their website which was in serious need of a make-over & a few links were broken. They stated that with their budget it was hard to find people to maintain it properly.
It made me think....what a good thing to do to give back to my community...I offered to give their website a complete make-over & make it fully functional with direct donation links, etc...They were pleased to say the least.....all I asked for was a link on the bottom of the page linking to me as the designer, also I stated that If they referred anyone to me for any service I offered, I would donate back to them 10% of the total contract signed by the one's they referred. (If they refer a $2,000 website design client to me, they receive $200.00 & so on...)
A couple of weeks pass by when I get a phone call from someone who stated they were referred to us by this charity. 4 days later...another call...2 weeks later...another...
I began to think...what a great, unexpected way to get some fill-in business! I help charities who in turn help me...but by helping me, they actually help themselves...I felt I was giving back to the community by offering my services for free, the unexpected reward for that were the referrals.....those referrals turned into more donations for the charities....it was a total win-win for all involved.
I searched around online for more charities in the same position with their websites....I even found a couple local charities that had no website at all, which I ended up designing one for them "pro bono" of course....Some charities I never heard back from again, but a couple others have referred new business my way. One charity alone I issued a donation check totaling close to $900.00, with referrals for various services...
Now, my business has a standing offer to any local charitable or non-profit organization in my home town....where I will build them a new website, or re-design / repair the one they have...no charge.....I'll host it FREE too...
I felt I was giving back to the community by giving my free service, the charities were receiving something of value, I in return received the value referrals
Any one just starting out in the offline arena might look into this "give something free to receive something of value" concept....
- It turned into a great way to build a client list
- It helps give those beginning some much needed experience
- It helps those who have no portfolio to quickly build one
- It gets your new business much needed recognition in your community
- Many other local businesses work hand in hand with these charities & will take notice!
I have not done any of these yet, but thinking about it more, there are some great ways to use those charities to promote your business....
- Have the charity release a local press release announcing the opening or re-opening of their website, with mention of your business naturally...
- Generate your own local press release announcing your intended "Pro-Bono" work with non-profit organizations...
No WSO's will come of this, No eBooks will suddenly emerge....(not by me anyways...lol) just passing along some "off the beaten path" info that might help some along the way...
Good luck,
Ken...
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