Where Do Old Emails Go to Die?

by TiffanyLambert 9 replies
Hi Warriors!

I sometimes create some good (at least I think so) emails for my ist. I go into aweber and blast out an email.

Then...it's over.

People opting into my list later don't see it. No one going to my sites, blogs, or reading my eBooks sees it.

Isn't there a recycling technique for it? I didn't know if it'd be wise to go back and pull some of those (and after what amount of time?) and post them to my blog or something.

What say you, Warriors?
tiff
#main internet marketing discussion forum #die #emails
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  • Tiffany, I assume you're talking about emails with good content instead of promos. Why not compile a few into PDF's, and if you have enough of them, you can sort and compile them according to subject matter. Then post them on your site or blog for free download.

    Barry
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  • Profile picture of the author Jesus Perez
    In large companies, one common tactic is to create a "past newsletters" category. Then post those email there along with a signup form telling your visitors this is the content you routinely send out and they can receive it right in their inbox...fresh.

    Check out the Mayoclinic. They've done this well. And they're using that classic "upper right corner" signup box.
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  • Profile picture of the author TiffanyLambert
    Great ideas, thanks y'all!
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  • Profile picture of the author Trent Brownrigg
    I have taken old emails and forum posts of mine, edited them a little, and made them into articles or blog posts. If the content is good enough you might as well use it for something more than just a one time mailing.
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    You can find internet marketing strategies, SEO consulting, and tons of business advice at BAM!

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  • Profile picture of the author lgibbon
    Banned
    Originally Posted by TiffanyDow View Post

    Hi Warriors!



    Then...it's over.

    People opting into my list later don't see it.
    tiff
    If it's not time sensitive, why not add it to the
    end of the autoresponder series?
    Then everyone would get it.
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    • Profile picture of the author TiffanyLambert
      Originally Posted by lgibbon View Post

      If it's not time sensitive, why not add it to the
      end of the autoresponder series?
      Then everyone would get it.

      But if I add it, won't the people on my list get it twice? I may be missing a technical tip here. lol

      Oh, okay wait - brain fart - you're saying INSTEAD OF blasting it, add it to the autoresponder series? Is that it!?

      By George I think I got it. I hope.

      I'm having a senior moment. Or a blonde moment. Or a Tiff moment.
      tiff
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      • Profile picture of the author lgibbon
        Banned
        Originally Posted by TiffanyDow View Post

        But if I add it, won't the people on my list get it twice? I may be missing a technical tip here. lol

        Oh, okay wait - brain fart - you're saying INSTEAD OF blasting it, add it to the autoresponder series? Is that it!?

        By George I think I got it. I hope.

        I'm having a senior moment. Or a blonde moment. Or a Tiff moment.
        tiff
        Tiff,
        Most autoresponders allow you to broadcast to active, finished, or all
        subscribers.
        Broadcast to the finished ones and add the message to the series,
        then the active ones will get it later so will any new subscribers.
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        • Profile picture of the author TiffanyLambert
          Originally Posted by lgibbon View Post

          Tiff,
          Most autoresponders allow you to broadcast to active, finished, or all
          subscribers.
          Broadcast to the finished ones and add the message to the series,
          then the active ones will get it later so will any new subscribers.
          Going to google "finished subscriber." I have lots to learn.
          I was so intimidated at the thought of having alist that I learned the
          bare bones about aweber and never dug deeper. I need to get in and play in the sandbox
          for a bit. lol
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  • Profile picture of the author JamieBing
    We post our emails to our blog as well. It works to keep fresh content going to the blog AND it keeps an opportunity out there to earn future sales from "recycled" emails.

    There is not a sweeter feeling than to get a commission payment for something you have not even thought about in over a year.
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    Jamie Bing

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