Need Landing Page Feedback.

Todd, I hope you have your NASCAR underbritches on...

If I wasn't looking for things to offer feedback on, you'd have lost me at the headline - "Accounting for Internet Marketers is coming soon" - SO WHAT?

Then you offer me the chance to sign up to get even more sales pitches in my inbox? Wow, how can I possibly thank you?

The video was boring. Over half way through before you got to an actual user benefit.

Finally, I'd lose the photo of the douchebag with the adding machine. Not the image I'd want to convey to build trust...

On the plus side, the layout was nice and clean, and the page was easy to read.

Suggestions?

> With the number of tax-related threads that hit this and other forums every spring, that is likely a good hook. I'd test a headline something like

"You Have to Pay the Taxes You Owe. The Trick is to Owe As Little As Possible - Here's How..."

Use the famous quote from Judge Learned Hand:

"Anyone may arrange his affairs so that his taxes shall be as low as
possible; he is not bound to choose that pattern which best pays the
treasury. There is not even a patriotic duty to increase one's taxes.
Over and over again the Courts have said that there is nothing sinister
in so arranging affairs as to keep taxes as low as possible. Everyone
does it, rich and poor alike and all do right, for nobody owes any
public duty to pay more than the law demands."

Grab some attention by mentioning that the Bible contains several thousand words, while the IRS code is several thousand pages (look up the numbers).

In your video, you might steal a march from some of the direct response ads. When you describe the problem (nobody likes doing the books), show people sweatng and swearing over piles of receipts. Follow that with happy, smiling people tapping a few keys, closing the laptop, and doing something more fun.

Focus on the prospect's pain and the cure. Stop sweating over boring bookkeeping. Get your new Accounting for Internet Marketers package and turn a boring job into a quick and easy profit-saver.

The call to action is then to sign up for pre-launch specials and bonuses - not launch updates.

Hope this helps...

Me personally I would get rid of the picture with the cigarette as first and foremost I wouldnt like to see that and i am sure many others would not deem it professional. Secondly I think the page layout is very shakey

Hi Todd,
I didn't see the original page. Judging by the comments, it looks like you already incorporated some of their suggestions. I would like to offer a few more:

1) I think you should clean up that page layout a little bit. The IRS graphic is a little corny. You don't need an image there. Visually, it throws the paragraph of text off-center.

2) The video should be redone, with a few changes. I believe JohnMcCabe thought it was boring because you spoke in a monotone voice. You also look tired, and you sound like you might have a slight cold. Eliminate all those "hmm"s from your presentation. And maybe I'm a little old-school, but lose the cap! Combined with the fleece jacket, you look like you're offering ski lessons! Here's a suggestion: memorize your presentation. Say it over and over in front of a mirror, paying strict attention to your body language. Try to look confident, vibrant, and enthusiastic, but do it with sincerity. In other words, be yourself... but be your best self! If you can project those qualities through the video, you will improve your odds of getting conversions!

Good luck!

T

Hey, I really like the simplicity. When I get to a landing page that is 3 miles long I immediately hit exit. It was good.