If You Are Planning To Bank Your Whole Life On Internet Marketing...Then Think Again!

14 years ago

I agree with not putting all your Eggs in one basket and investing offline with the money you earn however I also do not agree that SEO will give you the most amount of traffic

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cashcow

14 years ago

I think all of what you say is true, but I also think that offline ventures carry similar risks. "Internet Marketing", after all, is just a method of marketing.

I think the real moral of the story is to not have all your "eggs" in one basket.

Diversify and be smart with your money, setting some aside for a rainy day.

Lee

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Dan C. Rinnert

14 years ago

You could run a bricks 'n' mortar business, building a shop on a busy street, do well for a number of years, and then the government could come in a build a new bypass and the bulk of that traffic gets diverted from your store.

So, risk is involved where ever you set up shop.

And, the search engines need not be your primary traffic source. I've had months where Twitter has beaten Google in bringing traffic to my site. So, as long as there is competition, there is traffic.

Of course, some people shoot themselves in the foot by mindlessly accepting everything that Google does, allowing it to get that much more powerful and giving it more control (not to mention data) over their businesses.

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bgmacaw

14 years ago

Originally Posted by Dan C. Rinnert

You could run a bricks 'n' mortar business, building a shop on a busy street, do well for a number of years, and then the government could come in a build a new bypass and the bulk of that traffic gets diverted from your store.

When that happens, you do this.

The Sanders Court & Café generally served travelers, often those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his properties and traveled the U.S. to sell his chicken to restaurant owners. ..... By the early 1960s Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada

Same thing works on the Internet

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Mike Linley

14 years ago

Very much agreed as well...about the main point that is of not putting all your eggs in one basket...diversify and have many multiple streams of income both online and offline...thanks for reminding all of us about that.

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timpears

14 years ago

I couldn't agree with you more Dan, but if you have any ideas on how the internet community can stop Google from becoming a bigger monster than they already are, then I am open to hear it. Google is not a monopoly, but it might just as well be. I sure don't know how any of us can do anything about it though.

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Lance K

14 years ago

Originally Posted by ryanman

- The only major source of traffic online are search engines...

<snip>

...But the amount of traffic you get will always be dependent on the search engines.

Are you sure?

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ryanman 14 years ago

Originally Posted by Lance K

Are you sure?

Yes and no at the same time. If you can find a good ppv site...Then yes you can get more traffic. But again depends on your niche...And other factors.
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yamahafzr

14 years ago

I think that before ever considering making IM full-time you should have multiple streams of income

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hotftuna

14 years ago

One good thing about the old days of IM is that there over a dozen search engines. No one search engine domianted all of the search traffic.

It was much easier to diversify withing the relm of SEO. I'm talking 10 years ago.

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DogScout

14 years ago

Originally Posted by ryanman

- The only major source of traffic online are search engines...

<snip>

...But the amount of traffic you get will always be dependent on the search engines.

Are you sure?

if you type in your address and no site comes up, then I guess he is sure.

Does an SE have the power to do that? I mean if you do not have any applications they either made or had a hand in making.

(which would mean you'd have to make and distribute your own browser, not just make sure your clients were not using any toolbars, pop-up blockers, AV software or other systems running in the background)? among other things)

I suppose you can send as much traffic as you like to a blank page. Are YOU sure they don't have that much power? I sure am not.

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ryanman 14 years ago

Originally Posted by DogScout

Originally Posted by ryanman

...But the amount of traffic you get will always be dependent on the search engines.

What I truly meant by this was...For example- You get traffic from ezinearticles by submitting articles. Now how does ezinearticles get traffic?

Obviously search engines. Same goes for other directories and sites altogether.

The only sites which are getting traffic without google/yahoo/bing support are sites like facebook/myspace and similar social networking sites.

Or the sites which are directly using offline methods to advertise such as TV commercials, Classified ads in local newspapers etc.

Most of the popular sites like-

EZA, Squidoo, Hubpages, blogspot...etc etc. Are all ranked very well on google or other engines...Or else they won't have that traffic. So eventually most of the traffic one gets comes from engines...Directly or indirectly.

Now if these engines decide to slap any or all of the sites...You will be toast. It's a well known fact that search engines can change their algorithm overnight and you can lose all traffic in one day.
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- Hesaidblissfully 14 years ago
  
  I agree that if you're relying only on search engines for your traffic, then you're at their mercy. But you don't necessarily have to build an offline business to insulate yourself from the effects of this. You could do what businesses did for a long time before search engines or even the internet existed and use offline marketing methods to drive people to your offer.
  
  Granted, going out and renting a mailing list and doing a direct mail campaign might not be something that a newbie can do, but once your business is established and generating profits, it might be something to look into.
  
  The reasons you pointed out are also another reason why you should be building a list. That way even if all your traffic were to dry up one day, you still have a list of customers you can market to until you find another method of acquiring new customers.
  
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sdentrepreneur

14 years ago

Internet Marketing is NOT going away, more and more people are learning Internet Marketing skills. Look how far the Internet has grown in past 10 years. It will be the retail employees and the brick/mortar business owners jumping online looking to make a living. All I see is the Government creating Government jobs.
If you can learn Internet Marketing at an Expert level, you WILL write your ticket for life.
I can vouch for this first hand. After 18 years of owning gas stations, the past 2 years, I have been full time Internet Marketer.

James Hickey
SD Entrepreneur - James Hickey ? Internet Marketing Expert and Mentor

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jan roos

14 years ago

Originally Posted by sdentrepreneur

Internet Marketing is NOT going away, more and more people are learning Internet Marketing skills. Look how far the Internet has grown in past 10 years. It will be the retail employees and the brick/mortar business owners jumping online looking to make a living. All I see is the Government creating Government jobs.
If you can learn Internet Marketing at an Expert level, you WILL write your ticket for life.
I can vouch for this first hand. After 18 years of owning gas stations, the past 2 years, I have been full time Internet Marketer.

James Hickey
SD Entrepreneur - James Hickey ? Internet Marketing Expert and Mentor

I am going to have to agree with you here. In the next 10 years all offline businesses are gong to scramble to get online because that is where everything is headed. So there is going to be huge opportunity in the offline gold market and just as much in regular IM because the internet is not slowing down any time soon.

This year on black Friday internet sales were up 35% from last year while retail sales were down. People are becoming more and more comfortable buying things online which is good for us.

Cheers

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BIG Mike

Banned 14 years ago

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searchnology

14 years ago

This doesn't make sense. You are always reliant on third party services to run any and all parts of a business...marketing included.

Billboard companies, direct mail houses, TV networks, postal service, search engines, ISPs, domain hosting vendors, banks, customer referrals, shopping cart service, autoresponder service...I could go on ad nauseum.

Any of the above 3rd parties could flake or change their business model on you, so you just build in redundancies to reduce risk. The subject of this thread is a tenuous doomsday speech at best and I can't believe some are even buying it.

There is no reason you can't have a long-term successful online business even if you get most or all of your traffic from SEO or PPC. As long as you stay abreast and play along with the search engine's TOS. It's not a one way street, they need us too.

Originally Posted by BIG Mike

The single biggest mistake newer marketers make is tying their business model to 3rd party resources that they cannot control.

3rd party services are great to use as long as you're getting something out of them, but you should NEVER, EVER, tie your business to any of them.

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monitorit

14 years ago

also i would just like to add if your promoting a new craze or something like that the traffic will die down. My model is to rank, make a profit and sell.

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Ron Douglas

14 years ago

There are many many sources of traffic other than the search engines.

Also, it shouldn't take you your whole life to gain financial independence with Internet Marketing.

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Dennis Gaskill

14 years ago

It's always prudent not to put all your eggs in one basket, but there are no guarantees in anything -- that's life in a nutshell. Anything we invest in can fail. If you have a day job there's no guarantee it will be there tomorrow, as so many have learned in recent months.

Success in life has always depended on our ability to adapt to changes, among other things.

As for traffic from search engines, I'd guess that most of us who have figured out how to get good rankings are reasonably confident we can do it again if they change.

Here are a few other ways to ensure you always have traffic sources:

1) Start building a mailing list and treat your subscribers right so the majority stays with you. I have about 15,000 subscribers, I get a ton of traffic every time I send out my newsletter.

2) Give people incentives to share your website with their friends and family. Word of mouth is powerful.

3) Give away free reports that have real value and encourage those who get them to give them away. That always brings me traffic, and if one goes viral it will bring you a ton of traffic for a long time to come.

4) Before I learned how to get good search engine rankings I got hundreds of visitors a day from reciprocal links. Billions of websites will always be out there - if they aren't, we have a lot more to worry about than IM - we can still develop our own personal "network" of interlinked sites that feed traffic to each other. That's what many have to do now.

Search engines aren't any big mystery. They want to give their visitors the best results they can for whatever they are searching for, that's not going to change. If they stop doing that, someone else will take over. If your site isn't getting traffic from the search engines, make it more relevant to the keywords your site is founded around by added more on-topic content and continually improve the quality. That's all it really takes for moderate search engine success - bigger and better, and staying on topic.

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MizzCindy

14 years ago

Diversification is the key here. In the markets you choose. In the traffic sources. In the income generation models (adsense, aff. products, own products, etc.).

IM has a LOT more flexibility than just about any other brick and mortar business...as I type this I can't think of one B&M business that can beat it for flexibility. And with the potential to run a profitable business online with a significantly reduced overhead as compared to brick and mortar...

Nope, I'm not convinced. I'm staying right here. Diversified, but right here.

Cindy

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LB

14 years ago

That's why you use all those traffic sources to build a list. The list is forever if properly maintained.

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Phil Ayres 14 years ago

I think that there are way too many people who enter Internet Marketing with a very short term mindset. Frankly, if you are relying on SEO and you are just throwing up a site, think AGAIN. Won't happen. It is not 2003. Google is too good.

Google is looking for long-term trustworthy sites... and frankly, they want to see that you are that kind of site before you start getting much seo traffic. That involves good content, good networking and good links. End of story.

Frankly, if you want to traffic, you can only count on paid traffic - if you are looking for an overnight solution. But, if you are in a market or site for the long-term, by all means, you can rely on seo traffic. And, frankly, if you are in it for the short-term 99.99% of the people will not be able to make it work because of their backend monetization, or lack thereof - unless you are talking about secondary forms of paid traffic like ppv.
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Kurt

14 years ago

I've been doing SEO for 13 years...Please tell me, when should I quit?

Sure, I've had to adjust over the years, but who hasn't since 1996?

As long as there are billions of websites, there will be search engines.

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discrat

14 years ago

Search Engine traffic is KING for RIGHT NOW. It is the best targetted and most hungry Traffic in existence RIGHT NOW.

The Key to great Success is capitalizing on something when it is HOT and then draining for all its worth until it is not hot.

RIGHT NOW that is SE Organic traffic. I dont care what anyone says. Take your Twitter traffic and stink it where the Sun dont shine !!

SE Traffic blows everything else away as far as Sales Conversions !!

I am sticking to Organic Traffic until it is NOT effective. Call me stupid or whatever.
But in meantime I will diversify by having dozens of Blogs on numerous IPs. But I will keep SE traffic as my primary form of traffic, probably 95% of my traffic !!

NOTHING and I MEAN NOTHING BEATS IT !!

END of STORY !! That is for RIGHT NOW......

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Ron Douglas

14 years ago

Originally Posted by discrat

Search Engine traffic is KING for right now. It is the best targetted and most hungry Traffic in existence RIGHT NOW.

The Key to great Success is capitalizing on something when it is HOT and then draining for all its worth until it is not hot.

RIGHT NOW that is SE Organic traffic. I dont care what anyone says. Take your Twitter traffic and stink it where the Sun dont shine !!

I am sticking to Organic Traffic until it is NOT effective. Call me stupid or whatever.
But in meantime I will diversify by having dozens of Blogs on numerous IPs. But I will keep SE traffic as my primary form of traffic, probably 95% of my traffic !!

NOTHING and I MEAN NOTHING BEATS IT !!

END of STORY !!

Warm traffic from email marketing beats the pants off search engine traffic any day of the week, IMO.

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discrat

14 years ago

Originally Posted by Ron Douglas

Warm traffic from email marketing beats the pants off search engine traffic any day of the week, IMO.

That might be true Ron. But where did that warm email Marketing List come from ??
For me at least my (and I am sure for many others ) that List originated from Organic Traffic !!

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Ron Douglas

14 years ago

Originally Posted by discrat

That might be true Ron. But where did that warm email Marketing List come from ??
For me at least my (and I am sure for many others ) that List originated from Organic Traffic !!

Not necessarily. It could have come from paid traffic from websites directly. If you take away the search engines completely, people will still find their favorite sites.

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DonnaLeona 14 years ago

Solution: List building. Focus on this first because you control it.
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hotftuna

14 years ago

All of my income for the last 10 years is from IM.

It is a precarious position and I'm looking to diversify my income within IM all of the time.

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GeorgR.

14 years ago

You are right,

there are MANY factors playng a role, Google ONE of them.

You are dependent on many services, programs and companies...and sometimes things happen which can cut your major stream of income from one day to the other.

This is actually one of my "fears" in IM (so to speak)...but then you never had such a security in a conventional job either - or ANY job for that matter.

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Shana_Adam

14 years ago

The search results recently being returned by goggle are not good to say the least. I often need to type in 10 different variations to get any decent search results.

Intent on buying a product can be a traumatic experience. You have to wonder why people put up such awful websites clogging up the SE's.

There is enough business on the net to last an average persons lifetime. Most people put up a 100 different websites in a hundred different niches that offer no value to anyone.

Also most websites are a sight for sore eyes. Flashing advertising banners slow loading media rich websites taken from you tube or wherever that within 3seconds are guaranteed to make the visitor bounce.

All these extra useless plug ins slow down websites and are detrimental rather than a help from the visitors point of view.

Yes I have stumbled across your website but do I want to be blinded with a hundred banner ads,different twitter and Social bookmarking plug ins. Most average humans would not be joined to 50 social bookmarking sites.

They key is keep it simple deliver what you have optimised your site for and for gods sake go easy on the plug ins so your website has a chance to be sold to the most important person that matters the customer!

What's the point chasing traffic if the traffic does a runner the minute it arrives.

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Steven Wagenheim

14 years ago

I get my traffic from so many sources, I can't even count them all.

And the SERPs are the least of it.

It's sad that so many marketers don't realize that there is life outside of
Google or Yahoo or whoever. I've been getting traffic from places that
most people wouldn't go near with a 10 foot pole...but they work.

If you know how to take advantage of them.

If Google closed up shop tomorrow, I don't think my income would dry up
more than 10%, if that.

That's the advantage of having grown up in the slums of IM. Your
mindset is totally different from the typical marketer.

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genietoast 14 years ago

I'm not sure I understand.

I think you can make a perfectly good income online, but be smart about your money. Don't go spending it all at once.

Don't incur unnecessary debt.

Have your bank interest rates try to make you a little money. Live an affordable lifestyle. Don't spend beyond your means.

Most people can live quite well on what they earn online, provided they don't spend it all at once either.
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Kurt

14 years ago

Originally Posted by Steven Wagenheim

I get my traffic from so many sources, I can't even count them all.

And the SERPs are the least of it.

It's sad that so many marketers don't realize that there is life outside of
Google or Yahoo or whoever. I've been getting traffic from places that
most people wouldn't go near with a 10 foot pole...but they work.

If you know how to take advantage of them.

If Google closed up shop tomorrow, I don't think my income would dry up
more than 10%, if that.

That's the advantage of having grown up in the slums of IM. Your
mindset is totally different from the typical marketer.

Hey Steven and All..

If Google closed tomorrow, another SE would fill the void.

And good SEO is about diversity, different sites, styles and especially linking strategies. Linking gives direct traffic and can also greatly enhance SEO.

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Emily Meeks

14 years ago

If you've built some nice lists, you won't have any trouble getting conversions and sales so long as you send out good emails. Or update your Twitter account. Or post Youtube videos. Or socialize with others on Facebook. Or...

You get the idea.

Key to Internet Marketing: MULTIPLE STREAMS OF INCOME.

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Philarmon

14 years ago

One of the most important things i have learned over the years is diversification.

You have one huge website that is generating $2000 per month in adsense? Nice. Tomorrow your Adsense might be locked for "fraudulent clicks" and you have zero income. You got god SERPS with SEO? Tomorrow Google might change the algorithm and your site might be kicked because suddenly it is considered as spam.

Never rely on only one way of income, never put all your eggs in one baskets. If you are good at one thing, scale it up and build more websites. Then move on and look for another ways of generating income. Aim for more traffic streams, more websites and more networks. Then if one or two of your sites will suddenly die, you still can survive.

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Erik Ortega

14 years ago

I take roughly 75% of the money I make online and put it in a savings account with the hopes of one day being able to invest in real estate...hopefully, one day I'll reach that goal...
other then that, i've got my stocks, mutual funds, and bonds as back up for now

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Daniel E Taylor

14 years ago

Build a real business and you won't have this problem.

Daniel

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Sean Ski

14 years ago

"But the amount of traffic you get will always be dependent on the search engines."

LOL - Most major cpa affiliates get ZERO traffic from search engines and they make tens of thousands per day.

Traffic isn't dependent on search engines - you just need to be on as many websites as possible... Google is just one website out of millions that you can be on. There are millions of sites out there that get good traffic (that don't rely on search engines); build your brand, build relationships and network with others, tap into many different sources of traffic and you will be successful long term.

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Mukul Verma

14 years ago

You can bank your whole life on Internet Marketing. A part of your business model (or any business online or offline) is consistent education and business growth in IM your business

If Google did not give bring me traffic, I would still have more then 50K visitors a month, so they are not the only source.

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DogScout 14 years ago

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- Mukul Verma 14 years ago
  
  Originally Posted by DogScout
  
  If they can make your page not show anything but a white blank page it would certainly be a hard to sell those 50k visitors though.
  
  The OP is in reference to being the only main source for traffic.
  
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  AndrewCavanagh 14 years ago
  
  There's one very simple thing you CAN bank on giving you income for the rest of your life...
  
  Find hungry markets you can get easy and economical access to and provide valuable products and services to those hungry markets that they want and need.
  
  That has worked for thousands of years and will keep on working in the future.
  
  Smart business people adapt to changing markets.
  
  One great quote: "The only enduring business is the business of change."
  
  Kindest regards,
  Andrew Cavanagh
  
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David Hooper

14 years ago

What you're saying isn't just for IM. Everything in life must be constantly tweaked if you want it to last.

As far as search engines go, they're a good option for traffic, but I don't mess with them and have never had an issue getting traffic to my sites.

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JoeCool

14 years ago

Originally Posted by ryanman

So what's my point here? Well my point simply is- Go beyond the internet. Invest the money you make here in offline ventures...Do not put all your eggs in one basket.

"You think you're telling me something? Like, what, boxing is dangerous, something like that? You don't think working triple shifts and at night on a scaffold isn't just as likely to get a man killed? What about all those guys who died last week living in cardboard shacks to save on rent money just to feed their family, 'cause guys like you have not quite figured out a way yet to make money off of watching that guy die? But in my profession - and it is my profession - I'm a little more fortunate." -- Jim Braddock (Actor Mikey Rourke, in the movie Cinderella Man)

My point?

You can get killed inside or outside the ring. There's risk everywhere.

~ JoeCool

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tecHead

14 years ago

Interesting thread; just as many of the threads where us Warriors profess our Master status of the Internet.

But, my question is...
If something is ever evolving and its direction is dictated by its users who haven't fully figured out how to use it for everything its worth yet... can this entity be Mastered? Or is it something that commands constant study?

Gotta be like Jonny 5... "input! input! input!"... continue to gather information.. digest it.. adjust to it.. diversify with it.. apply it... FLOW

Just my 2cent worth
tecHead

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Andyhenry

14 years ago

I think there's a lot of confusion about the wrong things here.

The OP is stating this as though a 'normal' offline income is secure and reliable - that's simply not the case, especially now.

Also - IM is talked about like 'doing IM' means having to rely on search engines - that's DEFINITELY NOT the case.

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VegasVince

14 years ago

Originally Posted by Andyhenry

I think there's a lot of confusion about the wrong things here.

The OP is stating this as though a 'normal' offline income is secure and reliable - that's simply not the case, especially now.

Also - IM is talked about like 'doing IM' means having to rely on search engines - that's DEFINITELY NOT the case.

Ditto:

Also...Internet Marketing is NOT a friggin' business. It's a medium....a way doing business.

For what ever reason too many people jump in this game....waste a life time on theory, bells, whistles, blogs, and this and that.

They buy the latest computer that can walk their dog, and massage their old lady's feet....and figure it's just a matter of turning it on....set it...and forget it....and the money just rolls in like on one of those late night infomercials. NOT.

Sadly...many of these same peeps...forget the most important thing of all:

You'se got to sell "stuff" people want...preferably stuff they can't live without. You'se have to have an OFFER.

Cuz without that major piece of the puzzle...all the rest of it aint gonna matter.

Cuz even if they show up to your dance....they aint gonna buy if your offer sucks.

I am amazed at how many Warriors get excited over all the "traffic" they get to their sites....and quickly turn sour when nobody buys.

It's ass backwards marketing......at it's very worst.

xxx Vegas Vince
Legend.

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Bewley

14 years ago

Originally Posted by VegasVince

Ditto:

Also...Internet Marketing is NOT a friggin' business. It's a medium....a way doing business.

So, if I show you ways to market your business on the internet, and I make a sustainable income from it - it is not a business? Lets dump the WSO forum then!

Adrian

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VegasVince

14 years ago

Originally Posted by Bewley

So, if I show you ways to market your business on the internet, and I make a sustainable income from it - it is not a business? Lets dump the WSO forum then!

Adrian

If you show me how to market a business on the internet.....that's your PRODUCT...and in that case I'd say you were an Information Marketer....who pushed his product via the medium known as the internet.

How you sell it....whether it's print, radio, or the wso section....those are mediums.....not your business.

If you sell books via mail order.....you aint in the mail order business you're in the book selling business....mail order would in fact be the medium you utilize to sell the books.

Same goes for the WSO section....it's a medium to sell information products.....the WSO section aint no business unto itself.

xxx Vegas Vince

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Bewley

14 years ago

Originally Posted by VegasVince

If you show me how to market a business on the internet.....that's your PRODUCT...and in that case I'd say you were an Information Marketer....who pushed his product via the medium known as the internet.

Well, I think we can both agree on the medium we are working in!

I think it would be more accurate, to say that I am offering you a service rather than a product. If I show you how to push (market) your product via the medium that is called the internet, then surely, I am an Internet marketer!

Harking back to your original statement. If I am getting paid for it on a regular basis, then it becomes a business.

"I am an Information product seller who shows you how to push you product on the internet", just does not do it for me!

Originally Posted by VegasVince

How you sell it....whether it's print, radio, or the wso section....those are mediums.....not your business.

If I offer my services to teach the different ways how to sell/market via those mediums, and they pay me, it then becomes a business.

Originally Posted by VegasVince

If you sell books via mail order.....you aint in the mail order business you're in the book selling business....mail order would in fact be the medium you utilize to sell the books.

Mail order is a means of delivery, the medium for selling would predominantly be print, could be internet, could be TV, radio etc.

Originally Posted by VegasVince

Same goes for the WSO section....it's a medium to sell information products.....the WSO section aint no business unto itself.

strictly speaking, the medium would be the internet and the means that afford that would be the WSO section.

As regards to the WSO not being a business - you want to have a word with a couple of WSO creators, who have of late, been touting their WSO's on how to build a steady income stream from advertising in the WSO section. Something I don't particularly agree with.

Adrian

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Steven Wagenheim

14 years ago

Originally Posted by Bewley

Well, I think we can both agree on the medium we are working in!

I think it would be more accurate, to say that I am offering you a service rather than a product. If I show you how to push (market) your product via the medium that is called the internet, then surely, I am an Internet marketer!

Harking back to your original statement. If I am getting paid for it on a regular basis, then it becomes a business.

"I am an Information product seller who shows you how to push you product on the internet", just does not do it for me!

If I offer my services to teach the different ways how to sell/market via those mediums, and they pay me, it then becomes a business.

Mail order is a means of delivery, the medium for selling would predominantly be print, could be internet, could be TV, radio etc.

strictly speaking, the medium would be the internet and the means that afford that would be the WSO section.

As regards to the WSO not being a business - you want to have a word with a couple of WSO creators, who have of late, been touting their WSO's on how to build a steady income stream from advertising in the WSO section. Something I don't particularly agree with.

Adrian

Adrian, I'm going to put this as simply as I can...You're wrong.

What you sell is your business.

The Internet is just a vehicle for selling whatever it is you sell.

I can sell information on how to market via the Internet without ever
being on the Internet at all...without having a computer.

I can get on TV and do informercials and sell products that teach people
how to sell on the Internet...again, without ever turning on a computer.

The Internet is just a medium...a way of getting product A to point B.

The product itself is your business.

So again...you are wrong...period...end of discussion.

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Bewley

14 years ago

Originally Posted by Steven Wagenheim

Adrian, I'm going to put this as simply as I can...You're wrong.

What you sell is your business.

The Internet is just a vehicle for selling whatever it is you sell.

I can sell information on how to market via the Internet without ever
being on the Internet at all...without having a computer.

I can get on TV and do informercials and sell products that teach people
how to sell on the Internet...again, without ever turning on a computer.

The Internet is just a medium...a way of getting product A to point B.

The product itself is your business.

So again...you are wrong...period...end of discussion.

Steve, I respectfully beg to differ.

At no point in my previous posts did I say that you could only sell information on how to market on the internet, exclusively via the internet!

My responses were to Vince's statement in his OP:

"Also...Internet Marketing is NOT a friggin' business. It's a medium....a way doing business.!!

Of course IM is a way of doing business - but also IM is a business in itself. If I am selling services that teach different ways to market your business on the internet, Am I not an Internet Marketer? What other job title (and gazillions of others, including the 'guru's') would you have me use?

What is your definition of an Internet Marketer? Do Internet Marketers run sustainable businesses?

And as regards to "wrong, period, end of discussion", you maybe vastly more experienced than me as regards to making money online, but that is just plain rude!

Adrian

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Steven Wagenheim

14 years ago

Originally Posted by Bewley

Of course IM is a way of doing business - but also IM is a business in itself. If I am selling services that teach different ways to market your business on the internet, Am I not an Internet Marketer? What other job title (and gazillions of others, including the 'guru's') would you have me use?

What is your definition of an Internet Marketer? Do Internet Marketers run sustainable businesses?

An Internet marketer is somebody who markets their products and/or services
via the Internet.

Okay, let me put it to you this way.

I went to college, for all things, marketing. I have a degree in marketing
and finance along with computer science degrees and a minor in music.
Yes, I loved going to school.

Back to marketing.

In marketing, we learned how to market. That included how to come up
with catchy ads, slogans, etc. We also learned how to conduct a business
as a marketer, should we decide to freelance.

The act of promoting a good or service, makes us a marketer...period.
It doesn't make us a TV marketer or a radio marketer or an Internet
marketer or whatever. Those are just mediums. If you are a professional
marketer, meaning that your main business is to market the goods and
services of others, then that's what you are.

But Chris Knight of EZA is not an Internet marketer. He is an article
directory owner. That is his main business. The fact that he uses marketing
to get people to submit stuff to his directory doesn't make him a marketer.

He is still an article directory owner.

You are confusing an act with a business.

They are not the same thing.

IF and this is a big IF...your business is solely to get traffic and customers
for other people (there are sites that do this) then you are a marketer.
The medium doesn't matter.

So when somebody refers to Internet marketing, they are referring to the
act of promoting their goods and services via the Internet.

If somebody says that they are an Internet marketer, in truth, most
people use this term incorrectly...and thus the reason why your opinion
on this term. Just because people use the term in this manner doesn't
mean they are right.

I sell books on how to write articles, how to do affiliate marketing, how
to write salescopy, and so on.

Does that make me an Internet marketer?

Sorry, but that's a very general and non descriptive term of what I
actually do.

I am an information marketer. I sell information to others. Even if some
of that information focuses on how to use the Internet as a means to
get their products to other people, it doesn't make me an Internet marketer
because I could market that same information using TV, radio or other
mediums without ever touching the Internet itself.

Internet marketing is an act...not a profession.

I can't make it any clearer or simpler than that.

We are obviously never going to agree on this, and that's fine.

In the grand scheme of things, it just isn't that important to me.

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Bewley 14 years ago

Originally Posted by Steven Wagenheim

We are obviously never going to agree on this, and that's fine.

Probably not, but I am still willing to be educated. Your post was very informative.

Originally Posted by Steven Wagenheim

In the grand scheme of things, it just isn't that important to me.

I most certainly agree with you - there are way more important things.

Thanks for your considered reply.

Adrian
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Hesaidblissfully

14 years ago

Originally Posted by Bewley

Of course IM is a way of doing business - but also IM is a business in itself. If I am selling services that teach different ways to market your business on the internet, Am I not an Internet Marketer? What other job title (and gazillions of others, including the 'guru's') would you have me use?

What is your definition of an Internet Marketer? Do Internet Marketers run sustainable businesses?

Steven and Vince are correct.

The part of your statement that I bolded above is what your actual business would be. Internet marketing is just how you promote it.

If you sell ebooks on how to do internet marketing, you're an info product publisher, not an internet marketer.

If you sell coaching services that show people how to market their business online, you could say you TEACH internet marketing. But you're not an "internet marketer", any more than a restauranteur who uses offline advertising to promote his restaurant is an "offline marketer". As Vince said, internet marketing is just the medium. It's not your product or service on it's own. Even if you teach internet marketing, it's the offering of your products or services (books, audio/video, personal coaching, etc.) that constitutes your actual business.

Saying "I do IM" or "I'm an internet marketer" has become a sort of shorthand, or slang, (in this community anyway) for people who publish info products or software or marketing related services online or do affiliate marketing or offer coaching online or even blogging in some cases. But Vince is right. Internet marketing is just a way of getting the word out about your product or service. It's a PART of your business, but not your business itself.

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JayXtreme

14 years ago

lol....

I'd much rather bank my whole life on my own efforts, rather than somebody else's...

The internet is just a medium, nothing more, nothing less. Marketing is where I make my bank. I'll do that from now until I pass, and all under my control. Mediums change, demographics change, faces change.. but one thing stays the same..

People BUY stuff.

If they're buyin' through/from you.... good times!

Make it happen

Peace

Jay

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koolphoto 14 years ago

The internet is still in its infancy. It is not going away.

What works today probably won't work tomorrow. So you just have to learn to adapt. The same goes for an offline business.

I don't think you should be afraid of the future, just try to plan for it as best you can and adapt when you need to.

I have been working as a freelancer all my life. I never had a steady 9 to 5 job nor would I want one. Sometimes, I encounter unforeseen obstacles. I just keep going as best I can and try to think my way around it. I have leaned that two very important terms a freelancer and anyone who is self-employed needs to understand and occasionally apply are "adapt" and "change".

Ken
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Rozaidi

14 years ago

Varies your traffic driving methods and you wont regret if the rule (i.e Search engine) changed.

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Tomwood

14 years ago

I am looking into offline advertising for certain niches I have a sign on my bicycle which brings in traffic and the odd sale and cost me zip.

If you advertise offline the search engines can't touch you just a thought

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MisterMunch

14 years ago

I think the sentence about Google being the biggest source of traffic has taken up too much of the intent of this thread.

Investing your income in other ventures do not neccessary mean that you have to set up a brick and mortar store.

You can save some of your money in different stocks and similar. Of course this is risky, but deversifying is the key here as well. A lot of people here make a lot of money, but many spend it on status symbols.

Instead buy trusted stocks that you think will survive the ressession and you will grow.

You need to make the money work for you, and stop working for your money.

http://www.richland.com.my/images/ro...poor%20dad.pdf

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Marian Berghes

14 years ago

I totally disagree with the OP...like others have said if you build your business right you wont have to rely THAT much on search engines...and even IF you do rely 80% on search engines there is no way in hell that every high traffic web 2.0 site, every article directory, every video sharing site is going to get "slapped" by google, cmon...really?

With a solid business you should have many income streams and lets not forget customer lists...even if you lose every website you have but still have the lists you will STILL MAKE MONEY.

The OP gives me the impression that many of people that I talked to about IM gave me..."this internet thing is just a -gig- and the smart thing to do is to invest the money in X Y Z, because its safer"

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NyceGuy

14 years ago

Look at IM as an easy low risk way of starting a business, which when successful should grease your hands well enough for you to start investing on real assets and wealth. After all, most physical assets will gain value with time almost always.

What I see often as a funny observation is that while most physical assets grow in value by day, its safe to say that most online real estate decline in value by the day.

REASON?

1. Search engines will eventually create some rules that deposition your site (when you do not update it)
2. Web 3.0 will come over and make you web 2.0 totally irrelevant. You realize that most websites are being updated currently to catch up with the trend.
3. Information gets stale. So if you are selling information on your site then something new comes up everyday, it makes you look like a rotting tomato.

So yes...you should use your returns from IM to bank on physical assets, which in most cases, gain value by the day.

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drwhogoesthere

14 years ago

Most successful business people discovered a long time ago that to have all the money they want they needed to have their fingers in a lot of pies.

Its great to run an online venture, but you need to do more. Invest your money into houses, shares and other companies. Have muliple income streams and you will be far better off.

However why wait till you online ventures are working. If you can look at investing now. Even if you have to borrow some money to get started it would be worth it. I will suggest however, that you only borrow enough money that you can afford to pay off now and not bank on you invesment pay off your loan. That is where to many people come unstuck.

It is a risk, but you will get no where in life you are not prepared to take a risk. Plus it makes life exciting.

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thescribe

14 years ago

There are inherent risks with ANY business venture you undertake. For that matter, there are inherent risks with ANYTHING in life. Does that mean you should stop living? No... you just find a way to deal with it.

Internet marketing is the same. You must find a way to adapt and change as the landscape changes. Think evolution - those who are adaptable are the ones who survive.

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