As you may have already heard...A lot of advertisers got their adword accounts taken away without any warning. Similarly...You can't trust this business model in the long term specially if you are dependent on traffic coming from search engines.
Well simply because...Even if you have a highly optimized site getting good traffic from search engines using SEO. There is no guarantee that it's a life long thing.
- Google can take your site out of the top rankings within a day for any reason...Same goes for yahoo/bing.
- The only major source of traffic online are search engines...But. These are private corporations and they simply can't be trusted with their decision making process.
- Therefore if you have a site and believe you will be fine for the rest of your life...Then think again.
Banking on this business model ALONE...Is like walking on a thin thread which can break anytime.
So what's my point here? Well my point simply is- Go beyond the internet. Invest the money you make here in offline ventures...Do not put all your eggs in one basket.
Because at the end of the day...The only thing you can control is your site...But the amount of traffic you get will always be dependent on the search engines.