FTC Affiliate Disclosure Template For Bloggers?

16 replies
Hi there.

I thought I'd put together a couple of resources for owners of blogs or affiliate sites that are worried about being ftc compliant.

Bare this in mind: I do not know what I'm talking about!

But...

I have spent the last half-hour trying to find a nice ready-made template I can point my visitors to to show them that I'll receive commissions for certain affiliate links. This is the reason for the post - just trying to be helpful and get some feedback.

So - I'd love it if someone does know what they're talking about to contribute to this thread, and put me right if I'm doing this totally wrong.

So thanks in advance!

Okay - here are the resources (no affiliate links...):

Make your own disclosure policy here:

DisclosurePolicy.org: Disclosure Policy, Disclosure Policy Generator

Just fill out the multiple choice questionnaire, and it will create a disclosure for you. No opt-in.

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Disclosure template based on material connection:

CMP.ly provides a simple and easy method for you to disclose material connections.

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According to:

http://www.amnavigator.com/blog/2009...es-compliance/

The disclosure can be as short as: "Disclosure: Compensated Affiliate"

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Any advice appreciated, and my apologies to those who are bound to remark "the warrior forum has a search button - use it!".

I agree with you - I should , but unfortunately you can't do 3 letter word searches on forums (my excuse for being lazy).
#affiliate #bloggers #disclosure #ftc #template
  • Profile picture of the author anwar001
    I followed the first link. There are 6 steps to be completed, but the website is getting stuck on the sixth step. What to do?
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  • Profile picture of the author tamalanwar
    Hey thanks for the info, I use DiscosurePolicy.org for my sites.
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  • Profile picture of the author eniggma
    That footer plugin is awesome thanks a lot. I read through the FTC guidelines that were linked and it states just putting it on a separate page wont cut it. It needs to be in plain sight. I use the plugin to put it at the bottom of each page. I mean it shouldn't be a concern anyways because the whole point of putting the link in your post is so they will have already have clicked on the link long before they reach the bottom of your page. Its more of a CYA move more than anything else.
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  • Profile picture of the author Lisha5684
    good overview I'd say something more personal like, "Disclaimer: I am an affiliate of products promoted on this blog and I may earn a commission if you buy something. Yay!"

    You only have to have a little statement about it somewhere visible on your blog.
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  • Profile picture of the author goldbiz
    Originally Posted by Maximillion_Z View Post

    I read that website, sure sounds complicated; I couldn't wrap my brain around it. If I'm not mistaken, it's overkill.

    The FTC

    This page does say that a button (i.e, "link") isn't at the bottom of the page isn't sufficient. Needs to be in plain view. But they also address social networks; man, I can't imagine tweeting with "#ad" next to the tweet.
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    I’d explain it to you, but your brain would explode.

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  • Profile picture of the author Porphyrogenitus
    None of this is making you any money. The FTC affiliate disclosure is a guideline not a rule.

    Straight from the horse's mouth:

    I’ve read that bloggers who don’t comply with the Guides can be fined $11,000? Is that true?

    No. The press reports that said that were wrong. There is no fine for not complying with an FTC guide.

    The FTC
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    • Profile picture of the author goldbiz
      I understand they aren't law, yet, but the guidelines determine how the FTC would examine/view a case where a problem is reported.

      I don't see any problem including a disclaimer on my site, or even in my footer, maybe. If my business is on the line, then I want to take steps to protect it.

      The trick at this point is just finding the fine line between reasonable compliance and sabotaging myself with all these disclaimers and disclosures that may scare away some percent of visitors.
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      • Profile picture of the author Porphyrogenitus
        Originally Posted by goldbiz View Post

        I understand they aren't law, yet, but the guidelines determine how the FTC would examine/view a case where a problem is reported.

        I don't see any problem including a disclaimer on my site, or even in my footer, maybe. If my business is on the line, then I want to take steps to protect it.

        The trick at this point is just finding the fine line between reasonable compliance and sabotaging myself with all these disclaimers and disclosures that may scare away some percent of visitors.
        Its important to keep all this in perspective. They've said violators would be first served a cease and desist order without penalties for the first violation. Thats if they did start to actually go after people for this (which they've explicitly said they don't plan to do) AND IF they actually decided to enforce the issue on your blog.

        Take a look at the FTC case list site. All of the cases (which there aren't that many) involve either $100M+ revenue corporations or wanton and reprobate long-term violators.

        All these layers combined, even if you owned seomoz or something on that scale, odds are more likely you'll win a lottery today that be faced with a relatively small fine.
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        • Profile picture of the author goldbiz
          I hear you, but never underestimate big brother.

          For me, it's not a problem to have a few legal pages. Legal stuff is part of any business; it's just the way the US works. I don't resent informing people that I am a salesman, while reassuring them that I will, nonetheless, only recommend products or companies I feel would benefit them.

          In my opinion, it's just better to be up front and to have legal stuff in place in case the issue ever does get hotter for bloggers.

          As far as tweeting "#ad", or placing distracting badges in my post, that's not going to happen. If it becomes necessary, I'll probably move on from Twitter (assuming that would truly impair marketing efforts there) and adapt to the rest.
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          I’d explain it to you, but your brain would explode.

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  • Profile picture of the author bhess
    Here is a link directly to the FTC Website area with answers to questions from consumers and advertisers alike. The FTC

    Hope this helps.
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    • Profile picture of the author satrap
      Originally Posted by bhess View Post

      Here is a link directly to the FTC Website area with answers to questions from consumers and advertisers alike. The FTC

      Hope this helps.
      Do people read the posts within a thread anymore?....
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