You've Just Launched a New Site - What's The Next Step?

Depends on what route you want to take. Depending on what it is (membership or software) building a list would be good. If it's not a "list building niche" so to speak, than if you've got the money and know what your doing, then paid traffic is the fastest way to get people to it.

If not, I'd start with social bookmarking it to various places, start a blog and point it to the main site, write some blog posts and then post them as articles to ezine after they were indexed and to the various other article directories.

Get into the various forums around the niche and start to participate, build back links at the web 2.0 sites and blog posts. Do some press releases about the site or product, make some cool video's with Animoto and put them on youtube and the various other video directories. Do some guest blog posting on other's blogs in the niche. Maybe even post a classified add with a contest giving away a few free memberships or software packs to get some action to the site.

That's just to get started, obviously proper keyword research would be the starting point and tracking and testing would play a major role along the way.

I'd notify my existing subscribers about it. I'd monitor the conversion rate and if it's to a good enough level then I'd contact my existing affiliates asking them to promote.

Once a significant amount of traffic has been driven I'd work on improving the salespage and increasing the visitor value so that I can have more luck with generating new affiliates.

I'd then spend a long time looking for new affiliates and building relationshps with them.

James

I think the answer to that question just depends - as others have said - what your strategy is. Paid or organic traffic? The answer to that question will greatly impact my answer. Because that will impact how I monetize the site on the backend.

hey,
At this point the hardest part of the process is out of the way. Now it is time to start marketing your program. There are many different paths you could take in marketing your program/website but i recommend a mixture. You should write a couple articles per day that are based on relevant keywords while also running a ppc campaign for more instant boosts. You will also want to start blogging about your website and this may be one of the most important steps. If you can make a schedule to do all 3 consistently you will see great results. Just work at it.
Best Of Luck To You

Thank you for your responses! I do understand that different types of sites require different methods - just interested in what your general ideas are with how to market it once it's launched

I find my competitors:

Social Communities
Blogs
Forums

And...participate to capure thier customers and win them over.

Then...

I promote through...

Press Releases
Video Directories
RSS Directories
News Media Channels
Podcast Directories
Social Bookmarking

And just about everywhere I can Find Where my competitors have been.

Great stuff here! Useful information.

Hmm... the ultimate goal of promotion is to get your target audience to visit your website. Once they are there, your website should do the necessary sales pitching and "enticing your customers to buy from you" (that sort of thing).

If you don't have a budget and want to stick to free traffic generation methods, write articles and blog posts. SEO them properly. This method works well in the long-run so don't be dismayed if you don't see any favorable results after a month or two.

Videos or audio podcasts work too.

Social bookmarking certainly helps get word on the street, but I don't bother bookmarking my site on every single social bookmarking site that's on the Internet. I favor stumble upon, delicious, google bookmarks, just to name a few.

If at first you don't succeed, try again!

"Remember that failure is an event, not a person." - Zig Ziglar

Read this: http://www.warriorforum.com/war-room...one-month.html

Before *anything*, setup a 2nd salespage in order to split test. Improve the front pages constantly.

Then, move onto the OTO pages and split test those as well and improve conversions.

If you're not using a squeeze page up front, think about using an exit-pop or popup ad to grab leads. Put these leads in a separate list called "pre-sales" and market them separately. Take customers out of these lists using automation.

PS. I sent a PM regarding your book.

Depends. Was it a lot of work to launch the site? If so, maybe I'll take a cruise to relax.

If it wasn't a lot of work, then maybe have lunch.

Launch to me means that I'm done. If I'm a ship builder and I launch a boat, then I drink champagne and wave good-bye to the crew.

The same goes for a web-site. If it is launched, then it is launched. I'm done. It's time to celebrate.

Id pretty much go back to the drawing board comparing the baseline data (stats, traffic, conversion rate, revenue) and try to find something that I can improve my site for.

Test, Test, and more Tests until you are satisfied with what you have and then you can move on to the next niche to dominate.

There's actually a lot more to it but this is pretty much how I break it down personally.

Hope this helps.