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Unread 3rd Feb 2010, 08:04 AM   #951
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Re: Offline Marketers: What services are you offering for monthly fees?
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Thanks for this great thread everyone. Amazing info being delivered and I'm very grateful.

Originally Posted by AP View Post

I tell my clients the Truth regardless of the circumstances. I've even fired myself, yep. Told the clients they didn't need me anymore. Should have seen the look on their face

Now, I'm confused. I thought the client is paying you for using the systems that you set up in their business? And as long as they use this system that you set up, they pay you, no?

If that's not the case, why would they pay you on a monthly recurring basis? You've mentioned that you sometimes only work the initial 90 days then get paid on a recurring basis. But for what are you getting paid, past those 90 days?

I'm just trying to avoid a situation where the business owner feels screwed over for paying you a recurring fee when they might feel as if you're not doing any 'work' for it.

Is this possible?

Also in what scenario would the client not need you anymore?

Thank you for your help.
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Unread 3rd Feb 2010, 08:26 AM   #952
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Re: Offline Marketers: What services are you offering for monthly fees?
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Glen livingston just mentioned this scenario in his blog. He had sites he built a long time ago and made a lot of money on. (Hamsters, gerbils and alpaca farming were the three I believe). Anyway, being the genius he is, he researched the niche, created a product that addressed every piece of info people were not able to find and got the sites in the #1 position in the search engines. He then just did minimal maintenance to keep them there. That is the point that the monthly fee is paid, but very little (if any) work NEEDS to be done.
However there then comes two scenarios... eventually with his, the sites began to slip and the sales dropped off as he became focused elsewhere and did nothing with them. Apparently they still bring in some income, but compared to the massive amounts he once garnered with them, they now bring in a much smaller amount because the maintenance needed to keep them #1 wasn't being done. (Keep in mind, it has taken years for these sites to slip, and they do still produce some income.)
Senario 1 is the business owner is sharp enough and motivated enough to be able to do the small tweaking needed to keep things going. Then for AP to take his money after a year or so is really not the most ethical thing to do. But, before having himself fired, I am sure he knew the owner could and WOULD do what was necessary to stay on beam. (He still took in $1500/mo for 9+ months for little tweaks here and there.)
In the 2nd scenario, the business owner is not savvy enough to do his own tweaks to stay on top. In those cases, AP would not fire himself. (At least that is my guess.)

In the 1st case, if a new player came to town and the business owner became overwhelmed, at least he knew who to call....Ghost Busters! Lol.

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Unread 3rd Feb 2010, 08:29 AM   #953
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by AffiliateJ View Post

Thanks for this great thread everyone. Amazing info being delivered and I'm very grateful.

Now, I'm confused. I thought the client is paying you for using the systems that you set up in their business? And as long as they use this system that you set up, they pay you, no?

If that's not the case, why would they pay you on a monthly recurring basis? You've mentioned that you sometimes only work the initial 90 days then get paid on a recurring basis. But for what are you getting paid, past those 90 days?

I'm just trying to avoid a situation where the business owner feels screwed over for paying you a recurring fee when they might feel as if you're not doing any 'work' for it.

Is this possible?

Also in what scenario would the client not need you anymore?

Thank you for your help.
Hi - AP will hopefully correct me if I'm wrong, but after the initial set up, I think the operation would fall into the hands of people he outsources work to to keep things ticking over.

With that said, AP talked about the power of the Pain of Disconnect. So, if you were a business owner paying somebody $1497 a month, and you were making back $30,000 a month, I think you would be soooo afraid of what could happen if you didn't have that person in your team, you would rather keep them on. Otherwise, after a few months, the sales could in theory start to tumble again.

Also, they are probably so grateful to AP for saving their business, that they almost feel in debt to him, even though they were actually paying him for the service. I hope I got that right ;-)

Cheers,
Phil

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Unread 3rd Feb 2010, 09:11 AM   #954
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Re: Offline Marketers: What services are you offering for monthly fees?
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Man, I am amazed with so many info available in this tread.

Last week started tweaking my marketing approach and positioning, and that alone has helped me already to reach a big customer BUT every time I check this thread I have to go back and fill in new information, new tactics, new systems, rethink my USP.

Unbelievable

Just a quick update:

Friday will present my first proposal to a physical Product.

This customer got really interested in how I could do some stuff (more clients. longer time, more profits) and decided to ask me to create a cross-sell product from scratch:

Name, brand, packaging, marketing approach and expected profits, etc etc.

Keep in mind this is a cross-sell product to one of his companies so I know this will make good money, the market wants this product.

This is only possible cause YOU guys shared your knowledge with me. Otherwise, I was selling websites for 1K and losing money every single month.

Huge THANK YOU to anyone who's been posting and sharing ideas, systems, strategies, mindset and most of all, knowledge.

YOU make the difference.

Fernando

People make good money selling to the rich. But the rich got rich selling to the masses.
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Unread 3rd Feb 2010, 10:11 AM   #955
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by surf17 View Post

AP

Is it possible for you to PM me this resource guide, please. I have learned a tonne from you so far and would love to have a look at this.

Thank you very much to you and everyone else for sharing.

Keith

Keith, you can find the resource guide in THIS REPLY by AP. The .doc file is attached at the bottom of his post.

"You can have everything in life you want if you will just help enough other people get what they want."
~ Zig Ziglar
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Unread 3rd Feb 2010, 10:18 AM   #956
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Re: Offline Marketers: What services are you offering for monthly fees?
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@ AP

Thanks for sharing that story. All of your knowledge and experience that you've shared is of immence value. But this story makes me respect you as much as anything else. Anybody can make a buck...you made a difference. Kudos!

Bingo! I know some people think I'm cocky, arrogant, etc... and I may well be.

Why? Confidence. I am so confident that my fees are so much lower than what my client will gain that it's EASY to take their money.

I've taken a near bankrupt business (in my earlier days) where the husband was telling me he wanted to Divorce his wife because HE was such a failure and bankrupted the family. Ever see a guy 6'5 300lbs sitting in front of you crying like a baby? Not cool.


He told me he was about to make the Hardest call of his life. He had to tell their only daughter that she had to come home from college because he couldn't afford to pay.

I had no choice but to help this family. I deferred my fees for several months and turned his business upside down. Took out a home equity loan from his personal residence, freed up some cash and completely restructured his business. Within 4 months he not only was profitable but paying me back. I remember the day he and his wife walked into my office and dropped a big check on my desk for all my fees plus the following 6 months.

The wife said "I can never repay you for saving our daughter the embarrassment of quitting college and leaving her friends. This check can never repay all you have done for us.

To this day that has been my biggest achievement in business. One year later the husband dropped dead of a heart attack. Thank god we had not only restructured the business but also the family finances.

"You can have everything in life you want if you will just help enough other people get what they want."
~ Zig Ziglar
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Unread 3rd Feb 2010, 10:30 AM   #957
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Re: Offline Marketers: What services are you offering for monthly fees?
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Hey Lance

Thank you for the thread link. But is this the same resource guide that AP offered in his 100th post? Would like to get my hands on that one too.

Once again thank you for this great thread and all the unselfish sharing.

Keith


Edit: Found It!!!!


Originally Posted by Lance K View Post

Keith, you can find the resource guide in .... by AP. The .doc file is attached at the bottom of his post.
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Unread 3rd Feb 2010, 10:44 AM   #958
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Re: Offline Marketers: What services are you offering for monthly fees?
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Here's a quick one for anyone who offers Social Networking training and guidance as a service:

LinkedIn 101 - Smart Social Networking and Marketing

Do you really believe people care about you or about themselves? Yep, you got it. They don't give a toss about you. They care 100% about themselves.

Take a look at the standard LinkedIn.com connection invitation below.

[Start]

I'd like to add you to my professional network on LinkedIn.

[End]

Tell me, how do you personally feel about being "added"? Also, who really cares about "my professional network"? This approach is upside down!

Here's a more effective template. It’s one I use and that I encourage service professionals I work with offline to use too. What I want you to pay particular attention to is the switch in focus and benefit. Additionally, I added a new line with even more value. Last but not least, you’ll prevent the reader from clicking the "I don't know them" button which LinkedIn penalizes you for (in case you didn’t know that):

Here it is:

[Start]

Hi,

I would like to put my professional network on LinkedIn at your disposal. After we have connected, if there's anyone to whom you would like a personal introduction, simply let me know and I will make it happen.

If you prefer not to connect at this time, please archive this message now.

Thank you

[End]

If you are using the standard LinkedIn.com invitation message it’s time for you to do something better. If you work with offline clients, throw this in to help them leverage social networking the right way.

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Unread 3rd Feb 2010, 11:16 AM   #959
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Re: Offline Marketers: What services are you offering for monthly fees?
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Don't forget Terry Dean... if you just follow Perry, Ken, and myself, you don't really have the organic side of the street covered well with someone who's authentic.
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Unread 3rd Feb 2010, 11:23 AM   #960
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QUICK LIFE UPDATE: REDUNDANCY AGH!!!!!!!!!!!!

Well. just come back from a meeting to be told I could be made redundant in March. Funny enough, I'm telling you guys first as this thread has become a bit of a family, and I can't bear telling anybody else I know who are close. I guess this thread has come at the perfect time, because as Alec Baldwin said in Glen garry Glen Ross, "It's s**t or hit the bricks".

The thing is, thanks to the mindset stuff that AP and others have talked about, I trying to see this as a possitive, I mean, it's REALLY going to light a fire under my a$$ to get this thing up and running ASAP!!

Thanks for listening.
Phil

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Unread 3rd Feb 2010, 11:36 AM   #961
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by glenngers View Post

Don't forget Terry Dean... if you just follow Perry, Ken, and myself, you don't really have the organic side of the street covered well with someone who's authentic.
That's funny, just mentioned his 'Naked truth' product he made at the Livingston's house in another thread. (With the dogs going in and out the electric doggy door in the background on the audios. Lol)

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Unread 3rd Feb 2010, 11:41 AM   #962
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by glenngers View Post

Don't forget Terry Dean... if you just follow Perry, Ken, and myself, you don't really have the organic side of the street covered well with someone who's authentic.
OK,
Finally figured out who you are... those were your dogs. Lol.

Finally saw the thread were I refereed (and apparently exaggerated) to the hamsters etc, at least they were successful in any case.

Hi
(BTW I am Mark Thurston on your blog/hyper-responsive club)

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Unread 3rd Feb 2010, 11:48 AM   #963
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by phil.wheatley View Post

QUICK LIFE UPDATE: REDUNDANCY AGH!!!!!!!!!!!!

Well. just come back from a meeting to be told I could be made redundant in March. Funny enough, I'm telling you guys first as this thread has become a bit of a family, and I can't bear telling anybody else I know who are close. I guess this thread has come at the perfect time, because as Alec Baldwin said in Glen garry Glen Ross, "It's s**t or hit the bricks".

The thing is, thanks to the mindset stuff that AP and others have talked about, I trying to see this as a possitive, I mean, it's REALLY going to light a fire under my a$$ to get this thing up and running ASAP!!

Thanks for listening.
Phil
Phil,

You're absolutely right about this, you MUST use it to your advantage.

Ok, so look at it in its basic form:

No job = lots of time for you to take action

And a sense of urgency is key too.

I recently returned back to the UK after a 2 year spell overseas, and was determined not to have another J-O-B .. and so made the decision to go full time at this.

I took action, got some clients and now I would NEVER go back to a J-O-B

Focus, take action with urgency and follow what's been said (in the most part anyway) in this thread and I am sure you will succeed.

I can confirm (no that I'd need to really) that AP is right, most biz owners no jack shoot about marketing and have even less time to bother with it - Cha-Ching!

In the past 3 days I have completely revamped the way I am doing things - have bought 4 x Dan Kennedy books, a camcorder for videos for my site, having my site redesigned based on AP's credibility check-list and today I've been using Camtasia to try and creat a dvd for my prospects.

Phil, you CAN do this

Go get 'em!
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Unread 3rd Feb 2010, 11:50 AM   #964
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by DogScout View Post

OK,


Hi
(BTW I am Mark Thurston on your blog/hyper-responsive club)
Blimey, I may even be related to you then, I'm Simon Thurston!

Assuming its not a pen name of course
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Unread 3rd Feb 2010, 12:04 PM   #965
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Guys,

Does it have better effect if we send postcard to them instead of a letter? Was thinking of doing one postcard and prepare to mass send to all prospects... or it be better to send a series of postcard to remind them about us? [In terms of position ourself]

Until they make a call to us? Yes, i was thinking of creating a sale funnel as AP mention. Leading them to the website with some free pdf once they opt-in. After which using follow-up email to remind them about us till they make calls to us asking about our service?

People who risks change the world
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Unread 3rd Feb 2010, 12:18 PM   #966
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Hail-To-The-Redskins View Post

Blimey, I may even be related to you then, I'm Simon Thurston!

Assuming its not a pen name of course
My grandfather changed his last name from Mawry in order to join the army when he was only 17. So I doubt we are related. There is a pirate in the ancestry though!

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Unread 3rd Feb 2010, 12:21 PM   #967
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Originally Posted by phil.wheatley View Post

QUICK LIFE UPDATE: REDUNDANCY AGH!!!!!!!!!!!!

Well. just come back from a meeting to be told I could be made redundant in March. Phil
I don't know whether to say 'hard luck' or 'jolly good show' - the latter, I think.

As you will be just starting out full time in the IM/consulting world, will you be keeping a record of what you do when, so that you can make it into an info product?

Like to say where in the UK you are? I was wondering if the UK people reading this would like to get together and build/swap strategies and form a mastermind group? There are times when living in a small country is an advantage!
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Unread 3rd Feb 2010, 12:23 PM   #968
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Originally Posted by mktmkr View Post

Love this one. I'm seriously adding it to my list of favorite quotes.
Glad you like it.

Originally Posted by Hail-To-The-Redskins View Post

And as we've read in previous posts from Vagabond 007 and AP there are plenty of good books out there - and I have found continued education to be so critical in cementing my actions and ensuring I grow as a person.

If you're not climbing, you're sliding.
I like to say "if you're not growing you're dying."

And "school is never out for the pro."

I am CONSTANTLY looking to learn more. You will get to a point where most of what you read is stuff you already know. But, you must still continue to learn. Because you may come across just ONE idea that can sky rocket your income.

That's why I hate seeing people posting about "I've wasted money on that WSO/product. I already knew 90% of what was in it." Yeah, and that 10% that you didn't know could make you an extra $XX,XXX this year.

But since the whole thing wasn't 100% new to them they think it was a waste. No, that way of thinking is a waste.

Fact is, most everything today is "rehashed". Want a new idea, read an old book. 98% of the best stuff out there was discovered and talked about decades ago. You know, back when effective marketing was REALLY needed. There was no internet. No email. Nothing like that. Testing took weeks to get one answer. Then another few weeks to test it again. Now, you set up a script on your site and you can have results in hours.

We have it easy now.

Originally Posted by Hail-To-The-Redskins View Post

I was very skeptical before I had some of these NLP sessions and I am sure that there are some of you out there thinking "Yeah, all this attitude mumbo jumbo, how can that help me?"

Well, fact is, it does. You do not need to understand the scientifics behind it, just understand the outcome.
Exactly!

People don't believe things because it seems too weird. That same person uses a cell phone to call people. You can pick up this little device that fits in the palm of your hand, hit a few buttons, and in seconds be talking to someone on the other side of the world. THAT is weird to me!

I can write a text message on my phone and hit send. The person I sent it to gets the message seconds later. THAT is weird to me!

We are all communicating on our computers on this forum. You can be ANYWHERE in the world that has an internet connection and see this forum. THAT is weird to me!

Big metal tubes fly through the sky and can be flown by a computer (autopilot). THAT is weird to me!

Hell, people used to believe the Earth was flat. Imagine living before it was discovered that the Earth is round. Can you imagine what people would have thought if you came along and told them it was round. They would think you're nuts!! NOW, you'd think they were nuts if they said it was flat.

Just imagine what it will be like 10, 20, 50 years from now. We've only scratched the surface of what is possible.


Originally Posted by Aaron Moser View Post

AP, Vagabond, Thanks for your words of wisdom.

Just curious,

Do you guys get any clients through web marketing alone such as SEO, articles, blogging, Twitter, Craigslist, press releases etc? I'm thinking there's already enough small local biz owners online who could use these services that there may not be a need to reach biz owners offline.
I don't. But I'm sure it can be done.

I'd rather use direct mail. Easier to position yourself properly.


Originally Posted by Aaron Moser View Post

Would it be worth pumping out good content exclusively online to educate local biz owners in hopes of attracting them as new clients?
I thought about doing this. And might at some point. I wanted to have a blog where I post marketing advice/tips.

Originally Posted by Aaron Moser View Post

I would never want to approach a biz owner cold and don't really see myself holding group meetings or attending any kind of B.S. networking event. I don't have a problem with confidence once I have your attention but like many others I'm not the type to initiate a conversation with total strangers who I don't really care to get to know in the first place. Sounds bad but the truth. Sure, I can put on a believable act when I want to but prefer not.
I don't even reccomned doing this in the first place.

Bad positioning.

Originally Posted by Aaron Moser View Post

I can see myself doing personalized targeted mailers but that's probably the only doable offline method I've seen mentioned that would position you to be pursued. I like to hear more ideas on getting new clients without putting myself in awkward situations or lying. I'm kind of shy until I know you.
LYING?!?!?!

Why would you do that?! NEVER lie.


Originally Posted by Aaron Moser View Post

So how much of your success do you attribute to being a go-getter salesman?
I'm not the typical salesman AT ALL.

The more I learned about sales the less I started selling. It is my belief that people are sick of the typical salesman. When people think of salesmen they cringe.

I look at it like this....

If I HONESTLY believe my product or service will benefit their life in a positive way, then I feel it is my obligation to sell them what I'm offering. Now I don't mean being pushy and forcing it upon them. Not at all.

But if it is going to have a major impact on their life in positive way, they why the hell wouldn't they want it?!

I know that if I wanted something, and had the money to buy it, I hope the person selling it tells me all about it and tells me the benefits of it and then ASKS for the damn sale.

He is doing me a disservice if he doesn't.

"People hate to be sold but they love to buy."

As a side note, if I think me and my prospect aren't a match, I tell them. I love to make money, but I'm not going to take it from someone if what I'm giving them in return isn't worth more than the money they gave in exchange for it.


Originally Posted by jacquic View Post

Vagabond 007 et al, your views on mindset are very valuable. Easier said than done, but the ROI of working on them is more than worth it.
True. But at the same time, and you don't want to hear this, what you said is a limiting belief.

So the more you think it is easier said than done, the more it will be easier said than done.

Here is what happens to the typical person if they continue to improve their mindset. They will spends hours a day working on it. It will takes them months and months, maybe even years, for it to finally start sinking in. And then one day, SNAP, it will all start making so much sense.

Like someone flicked a switch. The trick is, getting to that snapping point as fast as possible. Cutting it from months/years down to days/weeks. And that's where your beliefs come into play.

Originally Posted by phil.wheatley View Post

"do you offer incentives to your employees to perform well"
"do you offer rewards for beinging in/referring other customers into the business"
"do you offer coaching on mindset for your employees"
"do you provide morale boosting days out, team building etc"
I don't want to speak for AP, since it was him you asked.

But, be careful on giving employees incentives. If they are only going to work hard and get results when they get an incentive, then they shouldn't be there in the first place. Their incentive is their paycheck.

And this is a whole other topic, but you only want to have A players on the team. People that are just good workers because that's the type of person they are. C players are the ones who complain the most and do the least amount of work. And they are toxic to the rest of the company.

But again, that's a whole other topic.

The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

www.UltimateMindMap.com


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Unread 3rd Feb 2010, 12:30 PM   #969
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Originally Posted by Vagabond 007 View Post

True. But at the same time, and you don't want to hear this, what you said is a limiting belief.

So the more you think it is easier said than done, the more it will be easier said than done.

.
Hey, so true! I wasn't offended - I laughed at myself. I'm dropping that one right now. Thanks.
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Unread 3rd Feb 2010, 12:41 PM   #970
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Re: Offline Marketers: What services are you offering for monthly fees?
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Vagabond,

Understand that you have been using mail to position yourself for the clients.
How often to you send your target clients before you stop mailing?

As i myself also not really keen on calling people..been trying to cold-calling people and it's really not that fun at all..Yes even if they are interested after calling. It's still doesn't position yourself well..

So really keen to know how many will you stop mailing them? Do you [perhaps your VA] give them a call after a certain mails send to them?

I need some advise on this and would really appreciate your help, as i thought of sending a series of postcard with some interested quotes that i noted down in this thread to prospects till they are interested to give me a call or even go to my site.


Originally Posted by Vagabond 007 View Post

Glad you like it.

I like to say "if you're not growing you're dying."

And "school is never out for the pro."

I am CONSTANTLY looking to learn more. You will get to a point where most of what you read is stuff you already know. But, you must still continue to learn. Because you may come across just ONE idea that can sky rocket your income.

That's why I hate seeing people posting about "I've wasted money on that WSO/product. I already knew 90% of what was in it." Yeah, and that 10% that you didn't know could make you an extra ,XXX this year.

But since the whole thing wasn't 100% new to them they think it was a waste. No, that way of thinking is a waste.

Fact is, most everything today is "rehashed". Want a new idea, read an old book. 98% of the best stuff out there was discovered and talked about decades ago. You know, back when effective marketing was REALLY needed. There was no internet. No email. Nothing like that. Testing took weeks to get one answer. Then another few weeks to test it again. Now, you set up a script on your site and you can have results in hours.

We have it easy now.

Exactly!

People don't believe things because it seems too weird. That same person uses a cell phone to call people. You can pick up this little device that fits in the palm of your hand, hit a few buttons, and in seconds be talking to someone on the other side of the world. THAT is weird to me!

I can write a text message on my phone and hit send. The person I sent it to gets the message seconds later. THAT is weird to me!

We are all communicating on our computers on this forum. You can be ANYWHERE in the world that has an internet connection and see this forum. THAT is weird to me!

Big metal tubes fly through the sky and can be flown by a computer (autopilot). THAT is weird to me!

Hell, people used to believe the Earth was flat. Imagine living before it was discovered that the Earth is round. Can you imagine what people would have thought if you came along and told them it was round. They would think you're nuts!! NOW, you'd think they were nuts if they said it was flat.

Just imagine what it will be like 10, 20, 50 years from now. We've only scratched the surface of what is possible.


I don't. But I'm sure it can be done.

I'd rather use direct mail. Easier to position yourself properly.


I thought about doing this. And might at some point. I wanted to have a blog where I post marketing advice/tips.

I don't even reccomned doing this in the first place.

Bad positioning.

LYING?!?!?!

Why would you do that?! NEVER lie.


I'm not the typical salesman AT ALL.

The more I learned about sales the less I started selling. It is my belief that people are sick of the typical salesman. When people think of salesmen they cringe.

I look at it like this....

If I HONESTLY believe my product or service will benefit their life in a positive way, then I feel it is my obligation to sell them what I'm offering. Now I don't mean being pushy and forcing it upon them. Not at all.

But if it is going to have a major impact on their life in positive way, they why the hell wouldn't they want it?!

I know that if I wanted something, and had the money to buy it, I hope the person selling it tells me all about it and tells me the benefits of it and then ASKS for the damn sale.

He is doing me a disservice if he doesn't.

"People hate to be sold but they love to buy."

As a side note, if I think me and my prospect aren't a match, I tell them. I love to make money, but I'm not going to take it from someone if what I'm giving them in return isn't worth more than the money they gave in exchange for it.


True. But at the same time, and you don't want to hear this, what you said is a limiting belief.

So the more you think it is easier said than done, the more it will be easier said than done.

Here is what happens to the typical person if they continue to improve their mindset. They will spends hours a day working on it. It will takes them months and months, maybe even years, for it to finally start sinking in. And then one day, SNAP, it will all start making so much sense.

Like someone flicked a switch. The trick is, getting to that snapping point as fast as possible. Cutting it from months/years down to days/weeks. And that's where your beliefs come into play.


I don't want to speak for AP, since it was him you asked.

But, be careful on giving employees incentives. If they are only going to work hard and get results when they get an incentive, then they shouldn't be there in the first place. Their incentive is their paycheck.

And this is a whole other topic, but you only want to have A players on the team. People that are just good workers because that's the type of person they are. C players are the ones who complain the most and do the least amount of work. And they are toxic to the rest of the company.

But again, that's a whole other topic.

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Unread 3rd Feb 2010, 12:53 PM   #971
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Re: Offline Marketers: What services are you offering for monthly fees?
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Still reading on page 15...
Dexx, I call myself on biz cards: High ROI Growth Expert

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Unread 3rd Feb 2010, 01:08 PM   #972
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Nice approach Bayo. How would you structure your invitation if you're new
and have no professional network in place yet?

I know that one way is to invite anybody you know first and then introduce
your network to others.

What would be other ways?


Thomas

Originally Posted by Bayo View Post

Here's a quick one for anyone who offers Social Networking training and guidance as a service:

LinkedIn 101 - Smart Social Networking and Marketing

Do you really believe people care about you or about themselves? Yep, you got it. They don't give a toss about you. They care 100% about themselves.

Take a look at the standard LinkedIn.com connection invitation below.

[Start]

I'd like to add you to my professional network on LinkedIn.

[End]

Tell me, how do you personally feel about being "added"? Also, who really cares about "my professional network"? This approach is upside down!

Here's a more effective template. It’s one I use and that I encourage service professionals I work with offline to use too. What I want you to pay particular attention to is the switch in focus and benefit. Additionally, I added a new line with even more value. Last but not least, you’ll prevent the reader from clicking the "I don't know them" button which LinkedIn penalizes you for (in case you didn’t know that):

Here it is:

[Start]

Hi,

I would like to put my professional network on LinkedIn at your disposal. After we have connected, if there's anyone to whom you would like a personal introduction, simply let me know and I will make it happen.

If you prefer not to connect at this time, please archive this message now.

Thank you

[End]

If you are using the standard LinkedIn.com invitation message it’s time for you to do something better. If you work with offline clients, throw this in to help them leverage social networking the right way.
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Unread 3rd Feb 2010, 01:24 PM   #973
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Vagabond 007 View Post

LYING?!?!?!

Why would you do that?! NEVER lie.
Thanks so much for your feedback. Once again you've set my head straight. When I mentioned lying I was referring to the strategy of telling potential clients that they've won a prize or similar strategies to get them to contact you.

-Aaron




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Unread 3rd Feb 2010, 01:51 PM   #974
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Originally Posted by Aaron Moser View Post

Thanks so much for your feedback. Once again you've set my head straight. When I mentioned lying I was referring to the strategy of telling potential clients that they've won a prize or similar strategies to get them to contact you.

-Aaron
Maybe you can:

Build your credibility, get some testimonials and show them you can get them some 5K per month EXTRA with YOUR knowledge.

Don't ask them to come, Show them the right way and they will come.

At least this is how I feel it

People make good money selling to the rich. But the rich got rich selling to the masses.
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Unread 3rd Feb 2010, 01:54 PM   #975
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Re: Offline Marketers: What services are you offering for monthly fees?
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Jacqui and 'Hail to redskins' (and all)

Thank you very much for the kind words of encouragement. I've written down how many clients I need t get at given prices to make back what I earn, and then the sky's the limit after that - Gotta be possitive!

Thanks again
Phil

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Unread 3rd Feb 2010, 01:58 PM   #976
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Here is a merged PDF of 11-20 pages of this thread (also 1-10 reposted)


http://discerningimage.com/images/Of...eters11-20.pdf

http://discerningimage.com/images/Of...keters1-10.pdf

Download and save, they can make a great reference
(Maybe go through and save the good ones separately as .doc or .odts and print them out and put in a binder by subject )

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Unread 3rd Feb 2010, 03:26 PM   #977
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Great posts again. Mindset is everything. If any of you don't believe you are worth at least $1500/mo per client then I suggest standing in front of a mirror and repeating 'I am worth minimum $1500/mo per client' until you believe it.
You need to leverage yourself. Go in front of the mirror and hypnotize yourself if necessary.

If you have bills piling up then go get a day job and do the business consulting thing part time (that is what I'm doing)


Now a question for AP:

What do you do if the client doesn't implement your suggestions? Do you stop working with them?

Real life case: Business has 2 good for nothing mountain trolls handling the walk-ins and existing customers. The trolls cause a huge revenue loss and the biz owner refuses to get rid of them cause they have been there for many years (sentimental attachment).

You can do all the marketing in the world but if the front desk sucks that bad, you can only help so much. Do you refuse to work with such stubborn clients? Or do you persuade them to see reason and do what's good for their business?

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Unread 3rd Feb 2010, 05:05 PM   #978
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Re: Offline Marketers: What services are you offering for monthly fees?
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AP, You asked me what do I think the difference between $1,000-$10,000 from one client. I believe it goes back to my mindset. I had to raise my emotional money scale and slide it up. Now I am raising the bar higher.

I am writing a proposal for a guy that has Salons & Spas in 3 different affluent areas. He says with the current economy, his salons aren't doing what they use to as far as sales. To be honest, once this deal is locked in, I will have to raise my minimum just so I don't have too many clients all at one time or create a awaiting list. I came into this thinking that it was a numbers game. Prospect 100 get 10 or 20 if your lucky. But this is different. The referrals are better and are coming faster than expected. I want to start outsourcing but I'm not really sure where to start. I know there is a WSO I can find on here that might have a some method...

How do guys go about outsourcing the SEO & SEM stuff overseas?
Is their a particular WSO you can point me too?
Right now I am writing this proposal as if I am dealing with 3 different companies, but charging everything to one bill. How do guys handle customers with different locations.
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Unread 3rd Feb 2010, 05:07 PM   #979
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Originally Posted by jacquic View Post

I don't know whether to say 'hard luck' or 'jolly good show' - the latter, I think.

As you will be just starting out full time in the IM/consulting world, will you be keeping a record of what you do when, so that you can make it into an info product?

Like to say where in the UK you are? I was wondering if the UK people reading this would like to get together and build/swap strategies and form a mastermind group? There are times when living in a small country is an advantage!
Hey, good idea about the UK Offline mastermind thing - I'm in Surrey, but commute to London everyday (well, for as long as my job lasts LOL)

Any UKers interested?

Phil

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Unread 3rd Feb 2010, 05:36 PM   #980
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by vitto View Post

AP, You asked me what do I think the difference between $1,000-$10,000 from one client. I believe it goes back to my mindset. I had to raise my emotional money scale and slide it up. Now I am raising the bar higher.

I am writing a proposal for a guy that has Salons & Spas in 3 different affluent areas. He says with the current economy, his salon isn't doing what it use to as far as sales. To be honest, once this deal is locked in, I will have to raise my minimum just so I don't have too many clients all at one time or create a awaiting list. I came into this thinking that it was a numbers game. Prospect 100 get 10 or 20 if your lucky. But this is different. The referrals are better and are coming faster than expected. I want to start outsourcing but I'm not really sure where to start. I know there is a WSO I can find on here that might have a some method...

How do guys go about outsourcing the SEO & SEM stuff overseas?
Is their a particular WSO you can point me too?
Right now I am writing this proposal as if I am dealing with 3 different companies, but charging everything to one bill. How do guys handle customers with different locations.
You can find terrific english speaking VAs in the Phillipines that can do just about anything along these lines. Place an ad at bestjobs.ph and you'll have dozens of replies from eager workers. Whenever I have done this, there were so many replies I couldn't even keep up with them.
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Unread 3rd Feb 2010, 05:40 PM   #981
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Originally Posted by xlfutur1 View Post

You can find terrific english speaking VAs in the Phillipines that can do just about anything along these lines. Place an ad at bestjobs.ph and you'll have dozens of replies from eager workers. Whenever I have done this, there were so many replies I couldn't even keep up with them.
Thanks. I'm going to look into this ASAP.
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Unread 3rd Feb 2010, 06:39 PM   #982
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I can't believe what happened last night.

AP gave me a fat lip!!

So. . . I've been reading all these unbelievable posts for the past week. Some of them I've read several times. In a few of the earlier posts there were people questioning how to actually find clients and present yourself as an expert when you have no previous experience. I was thinking the same thing but kept reading and following the discussions while looking for the answer.

AP talked about knowing the metrics of a business, knowing how to evaluate the business from the inside out and similar tasks before even thinking about the online stuff you can do to help them. Still, I had the same questions as everyone else and then it hit me.

Ya know . . . one of those moments when everything makes sense and you slap yourself on the side of the head saying to yourself, "You Moron!"
Well, that's what I did right in the middle of taking a big drink of soda. Slapped myself so hard the can slammed into my mouth and cut my lip. Now I have a nice fat lip!

What was this revelation that caused me bodily harm?

Well, I've been working online full-time for the past 3 yrs (part-time for the 3 years previous to that). The full-time job I quit 3 years ago was a Senior Internal Auditor position with a multi-billion dollar corporation. My job was to perform Operational, Compliance, Regulatory, Financial, and IT audits of nearly every division in the company.

It was my freakin' job for more than 12 years to reduce waste, enhance revenue, recommend policy & proceedure changes and to understand the business from the inside out!

I'm thinking this entire discussion thread could be responsible for adding a minimum of $100k to my income this year. I finally realized last night that I already know what I need to know to get started (and the fat lip to prove it).

Oh, by the way, I have my first appointment with my first prospect Friday morning!

A huge thanks to AP, Dexx, and everyone else here. This is truely life-changing info being shared.

Steve

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Unread 3rd Feb 2010, 06:49 PM   #983
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Re: Offline Marketers: What services are you offering for monthly fees?
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Steve, go and read Jay Abrahams getting everything you can out of all youve got. That talks about exactly what you have just mentioned in more detail aout horizontallly intergrating your skill set.

Considering two heads are better than one

I want to get every thinking of qualifying questions

I will start the ball rolling.

"Why should I be working with you?"
"What qualities will oyu bring to this business relationship?"

Any other ideas ?
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Unread 3rd Feb 2010, 07:45 PM   #984
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Want to post an ALERT here, something I ran into a couple of months ago:

Just getting back into working with offline clients, I started doing local searches to check out some business owners I know. One was for my insurance (house ins.) agent. No listings but thecompany did have a (terrible) website -- good place to start. For some reason, I looked up the whois listing. Guess I was thinking it might show from the technical contact who was responsible for the website.

ALL whois information was registered to a national design company. He wasn't even shown as registrant. He had no control over his name or website!

Once we talked, I learned that this had happened before with a past local designer. He was about to end his contract with the national company, but this meant he would be starting from scratch again -- including choosing a new name since he never owned either of his last two. (Hijacked!)

I was able to help him register a new domain and stress the importance of staying in control of his name and website by way of the domain registration information. Too bad, he'd already promised (through his son) to meet with a new designer. As it turned out, they weren't pleased with the new site and we'll be meeting soon.

Another case where local businesses need help and have no clue of very serious pitfalls.

Along with not working on anything a business doesn't "own," this could be turned into a powerful selling tool when meeting new customers in the same position. Lots of reasons to check the whois information before meeting with a client.

As I understand it, each domain registrar now keeps the information for their customer base (where it used to be through a central location).

You can go to: internic DOT net/whois.html for an overview. (sorry, not enough posts to add url)

You'lll be able to use that site to find what registrar holds the original information. You'll see the official registrar and under that its Referral URL Once you know that, proceed to the referral URL listed and use their whois link to search for the complete information. The Registry database contains ONLY .COM, .NET, .EDU domains and Registrars

To protect your client, at the very least, they should be listed as registrant and as administrative contact.

Also, I've seen this happen at sites that offer free domain with web hosting purchase...something else to be aware of.

JL
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Unread 3rd Feb 2010, 07:48 PM   #985
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I miss 2 days and this thread keeps, adding 2-5 pages in a matter of minutes.

Another service, that you guys/gals could offer is an affiliate marketing setup... for businesses that sell tons of merchandise. They will need to have a website of course. Think of that local bike shop, see if they have a website, then get them setup on one of the big aff networks.

This can be included with your package, I haven't heard anyone mention this and wanted to chime in on it.

There is a lot of emphasis on mindset here, this is wonderful and you definitely need, to be positive and know that you can do well. Being realistic is also very important, people like AP are the top 1-3% in their skills/business.

His info is solid and he's a guy that definitely knows his stuff/ and no smell of BS hits the radar. But, do understand that he has been in the game for almost 30 years, get inspired by him but don't expect... to earn his profits by just reading this thread.

Even with all the knowledge it takes years and I mean years of practice to game the system (ethically) and be top notch and earn like individuals such as AP.

Experience is the teacher here, get the knowledge (this insane thread does pass on some solid information) and take to the streets,office,small-mid size businesses.

It's rare for someone like AP, to share such great information and not want nothing cept success... for people that follow this thread. His and many others information is worth much more than, many of the junk products that are being dished out.

Thanks to all that contribute!

" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"
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Unread 3rd Feb 2010, 08:54 PM   #986
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What to include in 'foot in the door' report to someone with big marketing budget and no website/crappy website?
My idea is to have it delivered my courier, FedEx, UPS, DHL, etc. - important and not junk. Will do courier, have someone who will do it for me few times free.
Here are just some of my thoughts ...
- Screen shot of number of searches for their keywords (I use Rank Tracker)
- Scoop on their competitors (I use Market Samurai)
- Screen-shot of their website (with review)
- How much money they 'lost' using Rank Value (SEO Rank Value Calculator)
- Website sales funnel (made my own graph with logo)
....
I'm bad so I put together 7 page report - no good:rolleyes: and very time consuming. Need help to figure out shorter version to put on 2-3 pages something relevant that will make them CALL me ASAP for free high ROI marketing consultation. Need strong CFA here.

Please help

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Unread 3rd Feb 2010, 09:18 PM   #987
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I would like to thank Dexx for starting the thread. This is an amazing resource and strong injection of motivation and inspiration. This literally reiterates my belief and goals that I know I am capable of achieving.

I let go of 2 clients because they were a headache and I feel so relieved. Sometimes when finances are an issue we tend to doubt ourselves and experience and give in to the money, which ends up being a big mistake.

I'm pumped and have been telling myself these things all along. The funny thing is 2 days ago I made a commitment to myself and family about my new written goals and how I was not going to get side tracked and go for the lower paying clients because they require too much time, hand holding and they don't appreciate all the extras you do for them.

I also like to thank AP, Vagabond 007, DogScout, Vitto and all the others that provided a wealth of knowledge.

Mindset+ Attitude + Applied Knowledge + Action = Success.
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Unread 3rd Feb 2010, 09:39 PM   #988
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Thought I'd add a pic for you guys and gals. Just a small portion of my collection. I have a ton more on my hard drive, iPod, and laying around my house.



If you are just starting out, get these.



You can kind of catch a glimpse of the very bottom of my TV in the upper right in the first picture. It's only a 19 inch. I hardly use it. Most of the stuff on TV these days is junk and will rot your brain.


The "VB007 Path To A New Life"...


1. Stop watching TV
2. Start reading the books in the pics
3. Apply your new knowledge
4. Enjoy your new life
5. Thank Vagabond 007


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www.UltimateMindMap.com


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Unread 3rd Feb 2010, 09:54 PM   #989
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Already stopped watching TV (except General Hospital and that isn't TV, it's a soap opera )
Read most of the books (have a couple I can order from Amazon)
Applying
Enjoying
Thanking


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Unread 3rd Feb 2010, 10:34 PM   #990
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Re: Offline Marketers: What services are you offering for monthly fees?
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I think by now, people are past the “why are people willing to pay such high fee” or “how to explain to a regular business that by paying me, say $2997 set up fee and $997 a month they are getting a great deal”.
Online marketing and offline marketing is not for everyone. I used to question myself, what that heck am I doing reading a thread that takes you 3 days to finish. If you are in this forum you share a common passion of mine. People something struggle to put a price tag in what it is that they do. You might not be an expert in SEO, PPC, Video marketing or a offline consult. But remember you putted countless hours learning what you know today. You spent countless money in the next big thing or WSO. Some deserved the money some didn’t. Take this thread for instance, how long did it take you to read it through? How many regular folks can you point to WF to read this kind of stuff? People usually wants the end product, the easy stuff but remember you, like me, putted countless hours learning and honing your skills and that definitely counts for something. I take my brother for instance; I am so passionate about Internet Marketing that I tried to get him hooked. He is a young kid and is driving a truck for a living. Every time I approach him and try to teach him something or ask him to read a thread or a blog to get him started and eventually get into a business with me, the kid tells me: Why don’t you start up front and when you start making money give me a holler. You see, even people close to you doubt you, Heck even my wife sometimes don’t support me. If you start doubting yourself than you are trying to make in the wrong business. Do not shortchange what you learned so far. You might not be an expert like AP, but stop and think for a minute. Just the other day you didn’t know how to redirect a domain, how to set up an auto emailer, what is a backlink or that social media was valuable for a sites ranking. You see, there are people from all walks of life in this forum. Engineers, Doctors, construction workers and unemployed folks like me. We are all here to learn a new skill and make money doing what we love. There are brilliant minds here willing to share their successes. While you are here busting your chops to finish this thread and learn as much as possible, Most people are updating their facebook or chatting with friends (Which, There is nothing wrong with that. But I decided to invest time in my knowledge.)
I am sure that most of you that have a family got discouraged at some point. And as I write this, my kid is bawling his eyes out because he wants to play video game. Of course I would rather spend time with him, but we all got to make sacrifices.
So I’ll leave you with this.
Don’t wait for your success. If there is a time to take action is now. Just this thread should be sufficient to get you going.
If you think you don’t have all the skills, network with like minded people. In this IM world we have to help each other. You might have a skill that the other person is lacking.
I am in Orlando and If someone is from this area I am game.
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Unread 3rd Feb 2010, 10:44 PM   #991
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Re: Offline Marketers: What services are you offering for monthly fees?
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Nice bunch of books in your pile there Vagabond. Thanks for sharing.

You can add these -
"Covert Persuasion" Kevin Hogan and James Speakman
"Advanced Selling Strategies" Brian Tracy

If you can find them "Jay Abraham's Marketing Consultation Transcripts" - Evergreen Publishing Group
800 pages of close typed letter sized pages in a 3 ring binder. Unbelievable because it covers so many different businesses in so many industries - even marketing consultants lol.

Dominate the front page of Google and local search,
then explode conversion rates with multivariate testing ...
http://seoprofitengineers.com
Spend your ill-gotten gains on a real adventure ...
http://livehistorytours.com
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Unread 3rd Feb 2010, 11:06 PM   #992
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Re: Offline Marketers: What services are you offering for monthly fees?
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LIVE CASE STUDY

Some of you may remember that on Monday I posted that I have a friend that owns a restaurant and he has agreed to let me help them so I can gain experience and earn testimonial and referrals.
The following are the high lights of the customer interview that I did today. It was conducted with the owners sister who is the general manager and controls the day to day functions of the store.

Please jump in and offer up suggestions. Im not as concerned with the funnel, auto responder, links, social media, mini blogs, video as I am with creating more profit from within the business.

The restaurant is unique in the fact that it is a place where you pick your items from a buffet line and they cook it for you. Not much in the way of menu items and not much in the way of appetizers. Based on numbers Im looking at approx 1000 customers a week at about $16 per person. Meal is 12.99/All u can is 18.99/Dessert 6.99/5.99 and pop 2.50.

For the quality of the food and portions that the customers make,I feel that 12.99 is a stupid good value. (shrimp,salmon,steak,crawfish,scallops,chicken,cal amari) Not cheap.

My quick thoughts:

Create a USP!!!!

Raise prices on meals created with beef or seafood/discount chicken.(11.99)

Get the wait staff to upsell desserts/seafood/drinks(big profit margin)

Create a referral program/Lunch menu (dismal lunches)/optimize opt in and comment card emails

Crank up web big time with social, press releases and video.

Create some joint ventures with in the area.

Sorry for the length but I truly wanted some informed opinions.

Pre interview:

1. Keyword research Identified several KW not being optimized
2. Competition Analysis #4 maps/#5 SERP Town + Style of restaurant(I did this for them just to get them on page one.)
3. Website on page analysis Site is not great/copy is worse/had her add opt in on first page before meeting but she put it bottom left/ Meta's are present but need improvement
4. Link analysis 56 inbound/9 pages index/has some verticle directories that I did when I did their maps listing about 3 months ago.
5. Customer experience analysis (what I see as a customer) could use some life but store is clean and service is adequate. Needs some oomph! Wow Factor
6. Product or service analysis (my evaluation of former), Product is great

Interview:

Does your website capture leads/prospects Yes/200mo (don't think so)

Have you done your Google maps listing?Yes
Are you doing any social media (Face book, Twitter, LinkedIn?)FB
How many hours do you work per week?50+
Biggest struggle Company image/lack of professionalism/time to train

What do you want your business to look like a year from now?Profit/sales increases/decor changes

How many employee25
Describe the business?high quality food w/avg.service (Not bad service just feels that it's not on par with food. Employees going through motions)

Does the company have a USP?No
What products/services do you currently offer?Food/Drinks/Full Bar 5 product choices, create your own entree,All you can eat/kids meal/Dessert Why do your customers do business with you?Quality of food/selection/service/value

What is the average ticket size/sale?33.00
How can it be increased?Upsell/suggestive sell

Do you know who your best customers are?no
Do you do anything special for those customers?Buy 5 get 1 free rewards card

How many times a year do customers buy?24 (I don't believe this number)

Are you using any up sells? What are they?Dessert/Drinks/All U Can Eat

Do you know the LTV of customers? What is that number?no, 792.00 (I figured it)

Cost to acquire a lead or customer no concrete answer (not much advertising)NO TRACKING

What is the most common objection you hear?lower cost option

What is your guarantee?none
What is your advertising budget?spent ~2500 cash last year/Unknown food cost

What kind of advertising are you currently doing and is it working entertainment coupons/direct mail/radio,TV ad promoting buy $25 get $25 in gift certs

Are you doing Direct Mail? How often? Yes, once last year

Do you track your results?no
What has been your best advertising method? radio,tv mentioned above

Are they doing any Press Releases?no
Have they gathered Testimonials and are they using them in Print media?no
How are they doing Customer & Prospect follow up? none

Do they have regular email campaigns? yes,2 x mo

Doing any Joint Ventures/Who? barter system, discount club,guest magician

Do they belong to any Organizations to help promote business?no
Gross yearly sales Quoted 1.3 mil (when I asked weekly sales later I was quoted 16K wk)

Net profit per year didn't have a # to give me but will provide

Thanks in advance,
John

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Unread 3rd Feb 2010, 11:15 PM   #993
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Tsarina View Post

What to include in 'foot in the door' report to someone with big marketing budget and no website/crappy website?
My idea is to have it delivered my courier, FedEx, UPS, DHL, etc. - important and not junk. Will do courier, have someone who will do it for me few times free.
Here are just some of my thoughts ...
- Screen shot of number of searches for their keywords (I use Rank Tracker)
- Scoop on their competitors (I use Market Samurai)
- Screen-shot of their website (with review)
- How much money they 'lost' using Rank Value (SEO Rank Value Calculator)
- Website sales funnel (made my own graph with logo)
....
I'm bad so I put together 7 page report - no good:rolleyes: and very time consuming. Need help to figure out shorter version to put on 2-3 pages something relevant that will make them CALL me ASAP for free high ROI marketing consultation. Need strong CFA here.

Please help
Hi Tsarina,

I give my clients a white paper on why the need help with online marketing - it's short and concise and leads them into a sales funnel. When they're ready they call me (I don't want to chase anyone, takes too much energy and effort when there are so many people who are ready to work with me right now).

I don't include any graphs, competitor information, keyword research, or anything like that. It goes straight over their head and they have no idea what it means to them anyway.

What they need to know is:
  • they can get a much better return from their marketing budget than they currently do
  • optimizing their internet presence is essential to find customers while they're in a buying frame of mind
  • if they don't act now their competitors will overtake them and they will loose market share
  • why they should work with you rather than a marketing / advertising company or a big SEO company
Remember that YOU are the expert and consultant. All they need to see are RESULTS.

Another important aspect is HOW you give them the written material. I prefer in person, or I'll send it via email after they have asked me for it. If you're going to send it as advertising do a direct mail piece instead.

HTH

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Unread 3rd Feb 2010, 11:20 PM   #994
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by jockpurtle View Post

Steve, go and read Jay Abrahams getting everything you can out of all youve got. That talks about exactly what you have just mentioned in more detail aout horizontallly intergrating your skill set.

Considering two heads are better than one

I want to get every thinking of qualifying questions

I will start the ball rolling.

"Why should I be working with you?"
"What qualities will oyu bring to this business relationship?"

Any other ideas ?
Jock, I love your questioning approach - went and read lots on SPIN selling after you talked to Adam on New Year's.

Other qualifying questions - a little more specific than what you started
what is your current marketing budget?
what is your yearly / monthly turn over? What is your desired turnover?
What will the relationship be like (i.e. do you need to report to someone in their company, if yes, then RUN

Maybe a little far fetched - can you get a share in the company and cash in when they float on the stock market?

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Unread 3rd Feb 2010, 11:31 PM   #995
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Re: Offline Marketers: What services are you offering for monthly fees?
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Aaron... I take issue with you calling networking groups "BS" - I thought the idea of hosting a free networking group was a phenomenal idea.

There are many local and national networking groups that charge steep dues and membership fees - BNI and LeTip for example. They can do so because their meetings produce $$$ for their members. For a lot of the types of businesses we're talking about helping here, networking groups are one of their main source of leads.

If you want to sell web design and SEO, feel free to put up an ad on craigslist and have people come to you (looking for a deal). If you are serious about making the real money, you have to turn off your internet and realize this game is all about PEOPLE.

People need help with their businesses. People need to have a reason to become customers of those businesses. People need YOU to care about THEM, not just technology and money.

Take a genuine interest in everybody you meet. You'll be AMAZED at what you find. Most of selling is just that- paying people the time to listen to their problems. But jeez, don't do it to sell anything. Just make it a hobby. Like the person ahead of you in the grocery aisle... Strike up a conversation- just because. You'll never know what they may have to offer.

I highly recommend "How to win friends and influence people" by Dale Carnegie. If that sounds like a BS title to you- well you seriously need to think about your involvement in this field. One could live by that book alone and go very very far in life.
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Unread 3rd Feb 2010, 11:54 PM   #996
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Re: Offline Marketers: What services are you offering for monthly fees?
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It's 1 pm here. I've been up all night cranking cranking out my website video for my offline marketing squeeze page--something I've been meaning to put together for a few months now and somehow was always too busy. Yet slapped together in a night...lol First time I ever made a video if that sounds like a long time to you guys.

I haven't felt like this in a while--I think since about a year ago when I locked myself in a motel room and wrote my first novel. Serious wave of "unreality" washed over me reading this thread. And I love that.

I just want to say that for me the number one thing I'm finding of value in this thread is the energy. Don't get me wrong--the practical advice is priceless--but that's not what really got me charged. There's a real vibe here that is always an undercurrent on the warriorforum but gets drowned out a lot by other agendas.

I've been following what you guys are saying pretty closely here, and it's nothing new to me, but it's a part of myself I've lost touch with. Became numb to really. I've posted on this forum before about some of the things that happened to me--how I ended up getting chased out of my country with death hanging over my head over something that had nothing to do with me--how I took it in stride and used it as a reason to go explore the world but got stuck in sE Asia with no money barely making it by.

Found some good people on this forum that helped to pull me through it and met some good friends and in the end I learned to make a living online by grinding out services.
But I think a part of my heart died in the process--must have happened before I even got back to my feet.

You'd think out here living my dreams I'd be nothing but alive but maybe it was just after building my life out of nothing and seeing it crushed and building again and seeing it crushed again. Of having my life taken from me and losing the right to tell my family what city I live in...over nothing but bad luck.

I took those things that have happened me and made them a reason to push people further than I already pushed them--partly to minimize danger but also because something in my heart had died. And even though on the surface it looked like I kept trying--in reality I wasn't trying at all.

My life is still a wreck--I've pieced it back together but it doesn't fit. And I was always that guy who told my friends and family never to fall victim to circumstances.. never stop trying. Never accept a reality someone hands you.

You create your own reality. ONly you define what you do from the moment you open your eyes again and realize you're still alive and have another chance to shine. You move your fingers. You stand on your own two feet. And every second forwards is a second that is yours.

And though in a way I never gave in and never stopped trying, I feel I started pretending to try more than trying it all. Cause somewhere in my heart I decided it was okay to fail, becasue afterall, look at the hands I was dealt. Bullsh*t.

It's all just me. I knew that and told myself never to do that and told other people never to do that but somewhere along the way stopped listening.

I realize now by looking at some of the poeple on this forum how far I've wadnered from myself. even looking at Vagabond's books here, it's a stack of books not unlke my own back when I had a home.

And where I came from, gusy like me didn't read. People looked at those books like I was crazy and looked at me and always having a need to be more or work hard on that next million dollar idea as crazy. Crazy for trying to be so genuine and live by my morals as if was a matter of life and death. From selling candy at school as a child or getting in my big macho four wheel drive and feeding anthony robbines cd's to my amped up speakers--then selling that same truck so I could ride a bicycle to college. I was just different. My friends were great, but they were never like me.

this thread is already huge and now I'm crowding it with my diary. lol But at the risk of seeming melodramitic, I just felt I should break it down as I felt it. You guys inspired me; so that's the least I can do is give truth in return.

If there's one thing this thread has given me, it's a reminder of who I really am and what is still possible for me. Know thyself is tattooed on my forearm--you think I wouldn't forget but I guess tattoos are only skin-deep, right? Your clarity of thought. Your hunger for knowledge. Your dedication to being more and giving more. That's me. I turned my back on that--turned my back on my potential--but that's still me.

I'll make money in offline--been planning on that direction for quite some time and now I've got everything I need. But the wake up call I got over the last couple days is far more valuable than any dollar I'll ever make with that knowledge. Like-minded people have that effect on each other, I guess, and that's always been the most valuable thing about this forum.

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Unread 4th Feb 2010, 03:41 AM   #997
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Re: Offline Marketers: What services are you offering for monthly fees?
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Hi Curlyjohn

Thanks for sharing your interview. I must admit that it seems like the owner IS doing more than what the average person is, but seems to be lacking in the tracking area so won't know how effective her efforts are.

You mentioned Guarantee, I wonder if yoiu can really offer a guarantee on a meal, it would increase sale I would think, but I wonder how many would take the pi@@ and intend to get a refund right from the get go??

Phil

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Unread 4th Feb 2010, 05:18 AM   #998
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Re: Offline Marketers: What services are you offering for monthly fees?
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As promised.

If this doesn't get you over the Hump, nothing will my friend.

I've given you years of experience, trial and error, costly legal agreements, countless hours writing these posts, my knowledge that has been gained through the masters of marketing, and now I give you my Questionnaire.

This Questionnaire will have the owner begging to work with someone to get his company on track again.

It may as well be you.

~AP

P.S. I posted this in Word Doc so you can make whatever changes are necessary to adapt to your market, your skills, and your comfort level. Make any changes you deem necessary.

P.P.S. I assume someone will take this thread and turn it into a WSO. I hope not. I hesitated for days on releasing my legal agreement and this questionnaire. I put a lot of time, effort, and money into these documents. I didn't want to hold back this info at the risk of hurting the good people on this forum who truly need the help. I have received almost 400 emails and PM's from members here. Many are desperate, in dire circumstances, families hurting, the possibility of divorce looms, and some have lost hope. Once hope is lost you are dead. Do not give up. I can tell you from experience, one client can make all the difference to your business and your family's financial well being. Just land the 1st client, make them money, and the referrals will flow.

P.P.P.S. Get in front of business owners, read this Questionnaire, listen, take copious notes and get back to them with a plan of action. Use your current skills to help them first, then you will be blessed many-fold.

P.P.P.P.S. If you want to Thank me after your first sale, then please make a donation to your local food bank or any organization that helps children.
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Unread 4th Feb 2010, 05:46 AM   #999
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Re: Offline Marketers: What services are you offering for monthly fees?
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Thanks for the worksheet AP, your generosity is amazing.
I am in the process of starting some website work for a couple of businesses as a result of this thread.
Although I know its not much but as they say ,just start something

many thanks to all who have contributed to this thread

Life is a game, and I want to win
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Unread 4th Feb 2010, 06:38 AM   #1000
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AP

WOW, I really appreciate what you have done, just going through the Questionaire now. Hey, a thought that had run through my mind before was to do like what likeDogscout did with the pdfs, as a wso, but have the money going to charity.

However, all the info is already in here. I wondered if Allen would allow some system where we have a donate button here which goes to a children's charity???

Thanks again mate, I have no excuses now, so I just need to go out there and get clients.

THANK YOU !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Phil

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