Squeeze Page Model - True Or False

i have had some questions about this also, i decided to create a sales page and a opt in page and test which gets better results. and which produces better conversions the email campaign or the straight sales page.

would love to hear some thoughts on this topic.

Probably true. If they're not interested enough on your info to give out their email, how are they going to be interested enough to swing their credit card? Many visitors are simply curious folks not willing/needing to spend any money.

False.

When they see your opt-in they don't know you and may not trust you.

Traditionally, there are more "persuaders" and trust building elements on a sales page as opposed to an opt-in.

When they see testimonials and the Paypal logo by your order button they know them and trust them.

It allows a sense of security knowing that their information is handled by someone they trust and lets them see if your product has the value you claim because they know they can get a refund if it does not.


Matt

False - But I'd still use an Opt-in.

Your Opt-In page may not convert well which
would impact how many subscribers you get.

And you could have a superb sales letter.

See what I'm saying.

Many factors involved.

But for a general rule of thumb I'd say for many people
if they won't give you an email address they won't buy IMMEDIATELY.

Daniel

Its a toss up.. it depends on the individual for some reason many people fear getting bombarded with spam and simply will not give out their email address..

I'd say someone could potentially buy something without handing out their email though.

False. Some people need more interaction with you before they buy. By interaction I am talking about more information. You can not provide that information an a squeeze page, but you certainly can on a long sales letter that includes video, social proof, a great story, ect.

That is why when you go to my squeeze pages I use an exit pop that pushes the visitor to the sales letter.

But, it is still always better to go after the lead forst.

Shannon

I think "definitely" won't buy your product is false.

But I always like to see people take some sort of action (even if it's just signing up). Plus, as well all know, now we can presell these people and gain trust/credibility so conversions should be higher from people going from your list to your sales page.

False. I'd say they may be less likely, but I wouldn't say that they definitely won't.

False. There are many times that I would not enter my email into a squeeze page, but end up buying the product somewhere along the way. I think this is often the case with IM'ers who are faced with opt-in forms many times each day. They may be prime candidates for purchasing the product, but are on way too many mailing lists already.

I don't think this is true, if they don't give you their details then you definately won't make a sale, unless you have a link below the opt-in form stating something like "no thanks just take me to the product"

If however they do give you their details, then you are in a position to overdeliver with content and "cool free stuff" while at the same time create a relationship with them. The better relationship you have with them the more likely you are to ultimately make a sale.

It's just that first step of making them trust you on the squeeze page isn't it?

"False"

The reason is a little thing called "Foreplay" --- in this case "Commercial" Foreplay.

How many women would say "Yes" to a marriage proposal on the first date? The majority of your prospective customers are no different.

Commercial courtship involves a dance of many varieties of foreplay. It stands to reason that visitors don't always make a purchase on their first visit to your website. Yes, I know that the odds of a sale decrease drastically if a visitor exits the first visit without buying BUT --- if there were no return/repeat visitors that make multiple visits before they purchase there would be no need for extended life tracking cookies.

Sometimes prospective customers are shy and need to slowly get comfortable with you and your offer before getting intimate enough to allow you access to their finances or their email in-box. Some will return several times to get acquainted and learn about your offer before purchasing. IMHO, after these shy but deliberate people finally decided to make their first purchase they are more prone to also purchase a one-time-backend offer at check-out AND to fall into that golden 5% that become hyper-buyers.

For "shy" buyers offer a way to opt-in before exiting the shopping cart --- after they have purchased.

More chance they will buy, they give an email, because most won't buy straight away. It will take time to warm them up with autoresponder messages. However, if you selling physical products, email isn't usually required.