Sex toys...

Videos...if you know what I mean!

I have a giveaway on my blog for a sex toy site:
The D.VICE Roadtest | Ask Rachel
(shown only to show you what can be done...)

So maybe he could try something similar with a popular dating/relationships blogger?
Then they get a giveaway and he gets a promo.
these get thousands of hits for the company so it's excellent PR for them

If it's already converting, I'd see if there were ways to bring the conversion rate up a few points. That could double or triple revenue.

I'm not sure if Facebook would allow that type of traffic, but I'd market to women on there via there PPC platform.

Then, I'd focus on long-tail SEO and continue to scale upwards until you were going after keywords like "Sex Toys", etc....

I'd think about using it as a hub for multiple niche blogs, etc., targeting groups who might appreciate the discretion of buying online.

> Single mothers
> Female executives
> Closet lesbians

You probably get the idea...

I sell them on eBay, sex toys are my main source of income aside from my actual job. If your starting off, there are four "starters" - The Bullet, The Plain Vibrator, The Rabbit, and the Realistic Penis. With my source, I buy Rabbits for $1.40 USD in a bulk of 70 and that price includes shipping to the U.S. from China, and then I resell them for $37-$79 after I put it on custom carding and packaging to promote my other items which is only about $0.14 per item, (my carding and packaging comes from St. Louis). It is not uncommon for me to profit $400 a day. I recently started to drive my eBay traffic to my website, next year I hope to start my own dropshipping/affiliate system, and in-home parties promoting my products.

I think you should definately consider some "back end" marketing

I've had people approach me to create a sex-toy site for them, but I didn't take it on (I'm too much of a prude, I admit it). It's good market, though. Sex sells (especially when it comes to compensating for the clumsy pawing of oafish SOs). If the site works and is already converting, then the main task is to drive traffic to it, and there are lots of ways to do that.

There are also the free blog type sites you can use to link back to your site, same way you would link wheel with mainstream blogs, he should also visit some of the adult webmaster forums, and he will find a whole wealth of internet marketing for the adult industry type resources, you can get autobloggers, rss feed sites the whole nine yeards. If I can find up some of the links on my other computer I will send them to you.

Sylvia

I hear the market is buzzing .

Where would one go to market ebooks on, erm, techniques for, erm, sensitive subjects?

I'm asking for a friend. LOL

PROSTATE HEALTH.

Did you know a prostate-induced orgasm is deeper, stronger, and more intense than ANYTHING you can get from penile stimulation?

And a happy prostate is a healthy prostate, so stick one of our fine products up your arse today.

Otherwise, you might get cancer!

I look at the sex toy market the same way I look at a death metal audience: if you don't come right out and sell the sheer absurdity of it, you can't sell it.

Kim:

If the owner would do a weekly podcast or video cast talking about products, sex experts, etc it would give people a reason to tune in.

Focus on one problem/issue per podcast - being a better lover, lasting longer, toys for couples, etc and establish yourself as an expert and also give people a solution to the problem (with the "products").

Tim

If you PM me the email I've got some more suggestions.

Hey CDarkLord, thats the IRS's logo

Is the dropshipping via the site done by sexshop365.co.uk? I used them for dropshipping a few years ago when I ran my wholesale lingerie website. They provide a very good service.

I also set up a site similar to the one your daughters partner has just bought, but I struggled to get any decent traffic. If I did it again I'd probably buy some links on high traffic adult blogs.

Kimmy....lmao.


So I clean up my act....and LEAVE the adult film industry....and the second I do....people like you'se and Steve Wags...jump in. And fill the void I left behind.

Note: For many years Steve Wags was my "go to guy" for hard to find toys and gadgets...the stuff people didn't have the guts to carry. Nuff said.

OK....on the straight and narrow...the industry trade journal.....is AVN (Adult Video News) You can figure out the website.

Tell them you are a "wholesaler" or what ever they require now...and you will get the hard copy of the magazine mailed to you....and if nothing else...great online resource.

From there you'll get access to reliable suppliers for everything.

Tough niche to crack ONLINE cuz competition is friggin' fierce..and the industry players have deep pockets and the best webmasters money/coke/and hot chicks...can buy.

To me the opportunity in adult...is an offline gold version.

Once upon a time nice girls got together and bored each other to death with Tupperware parties.......now they have toy parties....and it's becoming a huge niche....and the model is basically the same.

Difference is..the mark up is massive on toys...if you're buying direct from the manufacturer.

I would use the site as a medium to promote the party plan....and I believe one of the big manufacturers I saw in AVN...actually has a turn key system set up for home party gigs.

Do NOT fall for wholesalers claiming to be manufacturers..cuz they are a dime a dozen...and what they charge wholesale...is my idea of retail. Capiche. Go to the friggin' source.

I had to get out...because the 2257 laws were killing me in terms of the films....and the community standards weren't too friendly to adult either in this part of Florida....wasn't worth the hassle. But damn...lots of fun it was.


xxx Vegas Vince
Legend.

Kim,

Promote it just like any other website, forum signatures would work well as there many adult forums, article marketing (all the directories could do is not approve the article), and then an adult blog with reviews for the different toys that are available, then submit the RSS feeds of the blog posts, make sure and ping when there are new posts, and some video marketing should get some traffic to the site. Maybe a little PPC and some social bookmarking.

For the price that was paid it should turn out to be a profitable site...and that is all that is needed anyway.

Joel

I agree video's receive a huge amount of traffic look up some videos on porn-hub for example. I would market online still but your right it is saturated, but sex sells. Maybe try offline marketing to get the ball rolling fliers, word of mouth, business cards, while your concentrating on building up your SEO for your website.

There are tons of options try promoting individual products that are hot sellers. Use Google adwords keyword research tool for starters. There are tons of possibilities just run with it it is still a great niche.

Good Luck!