However, what hasn't changed, and perhaps has even gotten worse is the amount of downright sneaky, dishonest and misleading advertising and offers.
Here's an example:
I won't say who it was from exactly, except to say the g u r u behind it talks about being strategic and extraordinary.
Anyway, I get an email and he says he has something that he credits his success to and that he will let me have it for free.
So interestedly I listen to his video whilst working and at the end he says here's the link to the 300 page report you can have for free.
Mmmmm. Sounds interesting.
(Background - I have spent and continue to spend thousands of dollars each year on my IM "education" and have no problem spending money for things I want. But if something is free and is good then great.)
Anyway, I click his "free" link and it takes me to a shopping cart page.
I see I have to spend $47 a month to get this "free" report.
Well to be frank, I feel I have been lied to and misled completely.
My trust in this guy has now gone out of the window and I will NEVER buy any products from him or his partners.
Lesson - Don't mislead people. Don't be sneaky. Don't be dishonest.
By all means be clever in your marketing, but don't promise something and then have strings attached later in the process.
Be transparent, build trust and build respect. Give your customers what you promise them. In fact over-deliver and soon you will reap the rewards.
Treat them like idiots and you will find that it is you that ends up like one.