Offline Help Please!

14 years ago

What products or services do you offer?

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mscherrah 14 years ago

I'm sorry, we do video production. Commercial, wedding videography, music videos, etc.
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RGallowitz

14 years ago

You can start with a big press release distribution. Make sure that inside your press release you have samples of your work along with solid testimonials. A quality press release will cost you $360 for media visibility at PrWeb and it will get you a lot of exposure.

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Always-A-Warrior

14 years ago

I'm thinking you're going local so the best thing is to do the phone book. Make a few phone calls to your local community and meet with them. Also you might want to read up on some offline business threads they do have some great tips.

Oh by the way, I'm a Troy Polamalu fan.

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MichaelHiles

14 years ago

You're going to help businesses with their marketing and you don't know how to promote your own?

uhhhh.....

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RGallowitz 14 years ago

Originally Posted by MichaelHiles

You're going to help businesses with their marketing and you don't know how to promote your own?

uhhhh.....

He is providing a digital service. What on earth makes you think he knows anything about marketing offline? That is why he is asking.
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- MichaelHiles 14 years ago
  
  Originally Posted by RGallowitz
  
  He is providing a digital service. What on earth makes you think he knows anything about marketing offline? That is why he is asking.
  
  Aaah.... I read "offline" as in the current nomenclature of helping offline businesses with their web marketing.
  
  My apologies.
  
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  10XTS... I got your digital strategy right here...
  
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Rachel Goodchild

14 years ago

I'd use twitter- I know a few people in that niche who build up relationships with locals
I'd also offer a free session under each section to the type of client you want
and I'd go meet all the other people in your type of business- and build a relationship with them

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AmyBrown

14 years ago

These are some of the sources I use for my prospecting list:

Walk & Talk
Friends/Family
Businesses You Use
Cold-call

Referrals
Previous Clients
Related, but Non-Competitor Businesses (e.g. web designers)
JV

YellowPages/Yellowpages.com
Display Ads (shows they're spending some money)
Ads w/Website

Google
Page 2-3 listings for local searches

Public Notices
Fictitious Business Names
New Business Licenses

Newspaper
Ads
Articles
Press Releases

Received Mail
Post Cards
Card Decks
Inserts/Flyers
Pennysaver (display ads)

Networking
Chamber of Commerce
BNI
Special Interest Groups e.g. Realtors

Classified Ads - Post and/or Respond
Craigslist
Kijiji
Backpage

I generally do a little research and send the prospects I'm interested in working with a personalized letter but I have done a more shotgun approach with postcards and have cold-called on occasion.

Volunteering your services is a great way to get testimonials and potential referrals: http://www.warriorforum.com/main-int...ge-places.html - and it feels good too.

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Mark Kaye

14 years ago

RADIO!

Become the local radio expert in photography. PEOPLE alwways want to know about photography. How-to shoot great Christmas Card photos, What to expect from a wedding photographer.

Make a list of all the questions your clients have ever asked you and then pitch a segment to local radio and TV stations.

I have a radio show and I have done a similar "Ask the expert" topic before. You would be amazed what kinds of questions people come up with.

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smallbusinessfire 14 years ago

Just thought I would add my 2 cents here.

- I would seriously recommend spending lots of time at 2 places... Facebook and Myspace!

- Social networking is the best way for a business like yours to really interact and market your business utilizing the internet.

- Google is even transforming it's search engine to really put more emphasis on the whole social networking aspect of local online/offline marketing.

- Get in touch with local bands and businesses (you'll find more credibility with businesses on facebook) become friends with them and start relationships with them

- Make videos and put them all over your facebook/myspace page...make examples for the markets/industries you are targeting

- Use viral marketing sites like youtube to market your business using your own video/digital media skills

- Find all of the local online directories for your area and get listed

- Someone mentioned using the phonebook earlier....graduate from the phone book and use yellowpages.com to really target specific niches that you think would need your services and start making calls, emailing, and sending them mailers...etc

- Network at places like your local toastmasters and camber of commerce....there you can meet and greet with the owners and decision makers of local businesses

- Get a blog with your website and give away lots of information on how what you do could help business...etc.

- If you go to a church...it's a very good place to network (even churches need your services) also you could get your church to recommend your services to people who are planning on having weddings at their church (you could even get creative and design them a pamphlet that you could advertise your business on for free and help them get other companies in the wedding business to advertise on...which will help the church make money!)

- Partner with a wedding planner or wedding singer/band (even do some work for them )

- Talk with local area band venues and have the put your cards out....or even pay them to advertise your business in their venue.

- Sponsor a battle of the bands event at a local venue

- Hold a free seminar/webinar or some sort of event in your area on "planning a dream wedding on a recession budget"

There are many more ideas out there...you just have to get creative...hopefully this list of ideas really sparks your creative side because judging by your profession I can take a pretty good guess that you are a very creative individual. Because being creative and having the ability to see what you're marketing from your potential buyers presepctive....is really the core of marketing.

*Cheers*
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JohnMcCabe

14 years ago

Originally Posted by mscherrah

Hi all,

I am trying to get my offline business going, we just launched our website, and now we are trying to find new clients. I will not post the address, because I don't want this to be taken as a spam post, but I am seeking advice for getting new offline clients, if anyone can offer help, I would be grateful!

Thank you!
Matt

Matt, if you are aiming purely at providing video services to brick-and-mortar businesses, you may want to consider creating relationships with companies that do provide actual marketing services - ad agencies, local TV and cable affiliates, theaters that offer pre-show ads on their screens, etc.

Thanks
1 reply

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mscherrah 14 years ago

Wow! You all have given me some great info. I am going to start implementing some of these and I will keep you updated. Thank you all so much!

Matt
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GoranCro

14 years ago

Use your video production skills and post some work online on sites like youtube, facebook, myspace, etc.

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Terry Hatfield

14 years ago

Here is a easy way to get business for weddings.

When people get married they usually rent a big building or hall for the reception.

All you need to do is contact the owners of the halls that people rent. Tell them to give you the names and you will do all the work and you will cut them in on the fee you get.

The halls are rented out for a lot of different events. Family reunions, graduations, all sorts of things.

So if you contact the owners and work out a deal you should be able to get all kinds of repeat business.

Hope this helps,
Terry

P.S. Let us know how it works out for you.

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royrev

14 years ago

Please contact me if you are interested in a JV partnership. I will need a video producer for my website promotion business. pm me for my phone# or
admin@ry-enterprises.ws

Roy

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mscherrah 14 years ago

Hi All,

Just an update. I have taken some of your advice, as well as some I found elsewhere, and I decided that my partner and I would basically go through the local phone book and cold call people. As much as I hate cold calling people, I must say it works. We scored two jobs in the first day, also, one of the people we talked to got up hooked up with a firm that outsources all of their video work. Hopefully this is just the tip of the iceberg. I will keep you informed.
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DogScout

14 years ago

This site has more information on it that you could possibly implement in a few years...

have fun Fairfax Video Studio Tour | Foster Web Marketing

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DogScout

14 years ago

Re: cold calling. When I am cold called, the 1st question I ask is why are they are cold calling then I ask if they are aware of what year it is. Lol.

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iw433

14 years ago

If you pm me your URL I'll have a look at it and give a few pointers either here on the forum or privately.

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freudianslip27

14 years ago

Things worked out well with me by establishing partnerships with local web designers. A few of them were actually excited to meet me. I wasn't competing with them, and we could help each other (of course I offer a commission on referrals too).

In terms of video marketing, whenever I'd book a free consultation with a client, I would go in there with a quick and dirty video I had created to show them what I could do. This really seemed to help as people were like "cool, that's my business on youtube!".

Matt

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Bayo

14 years ago

There's an abundance of information posted here so far. Now you need to do 3 things and you will succeed. I guarantee it

1. Take the advice you've been given here.

2. Formulate your plan of action

3. Get started immediately.

BAYO

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Blase 14 years ago

If this was said I apologize.

Always think Joint Venture when starting out.

You need to build Know, Like and Trust fast.

You need to use another business that already has it with
your target prospect.

So just thinking about weddings who has what you need?

Jeweler
Florist
Catering company
Music company
Wedding invitation printer
Wedding Planner
Dress shop
Tux rental
Limo companies
Hall rental
Travel agents
Bridal registries
Court house, public record of marriage lic.
Local newspaper for engagement announcement.
Photographers that don't do video.

I'll bet some of these will take a referral fee.

Good luck
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Offline Help Please!

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