Components of a high-converting optin page

10 replies
Let me share with you what I discovered from a top Internet Marketing Expert.

There are five top components of a high-converting optin page. In case you don't know, such a page is one which you use to collect people's names and email addresses so that they can become members of your list of subscribers.

Here the top components:

1. A headline that grabs attention. If your headline does not grab the attention of the would be subscriber, you are likely not to get his/her name and email address.

2. A subheadline that keeps his/her attention. If the headline is super, but the subheadline is not, you might lose him/her. Here you can outline one or two benefit(s) that will be derived from joining your list.

3. An outline of the benefits. You should outline the benefits that will be derived from what you are offering in exchange for their names and email addresses. It should be between 3 and 5. These should be the top benefits.

4. Instructions that specifically spells out what to do. Tell them specifically to put down their names and email addresses to get whatever you are offering.

5. A statement of privacy. Let them know their privacy is secured and that you won't sell or rent their email addresses. people do not want spam.

Hope you apply these in your next optin page.

All the best.
#components #highconverting #optin #page
  • Profile picture of the author onlineballa
    great tips! I always include all those things in my opt-in pages, and they sure do convert well for me
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  • Profile picture of the author Trieu
    Thanks for the tips. I will bookmark this for later so I can see whether I can add any more improvemnts to my current squeeze page
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    • Profile picture of the author willies
      You're both welcome. A squeeze page is a great avenue for building your list and you have just some seconds to grab the attention of your would-be subscriber and if you don't do that within the limited time available to you, you lose out on that subscriber. Hence, the need to make it attention-grabbing the best way you can.
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      • Profile picture of the author SeanyG
        6) Hook / Call To Action - A reason to make the visitor take action. Give away something.

        7) If you're driving paid traffic then subtle links at the bottom to your support, faq, blog pages etc. Google looks at sites with these as being more reputable.

        8) No cheesey flying dollar bill signs!!! lol
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        • Profile picture of the author willies
          Thank you for the additional tips.
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  • Profile picture of the author LondonPaladin
    How necessary are videos/photos? It seems there are some mixed opinions out there.
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    • Profile picture of the author willies
      If you are talking about videos on opt-in pages, I don't think that is very necessary. People who come to your opt-in page may not be willing to spend so much time and you know video takes time to load.
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  • Profile picture of the author PVReymond
    It all depends, I have achieved great results (78% conversion rate) with very simple and to the point squeeze pages.

    The most important thing is to test, this way you can pick the winner.

    Thanks,
    ^PV Reymond
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    • Profile picture of the author willies
      78% conversion rate is quite okay. However, was it achieved with a video optin page? Will you like to share how you were ablr to do that?
      Originally Posted by PVReymond View Post

      It all depends, I have achieved great results (78% conversion rate) with very simple and to the point squeeze pages.

      The most important thing is to test, this way you can pick the winner.

      Thanks,
      ^PV Reymond
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  • Profile picture of the author RGallowitz
    Hi

    I would like to add this as an addition:
    5 Vital Elements That Increase Your Landing Page Opt-In Rate | Learn Affiliate Marketing

    If your optin rate still sucks after implementing the info, then the niche just blows.


    Cheers
    Reinhardt
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