So what is the point in using quotes for keyword research? I thought the whole point of keyword research was to figure out how you can compete for certain keyword phrases.
If nobody uses quotes in their searches, you are competing for the keywords with no quotes. Right?
Am I missing something? Example:
red widgets = 1,000,000 competing pages
"red widgets" = 50,000 competing pages
The word in quotes seems to be great unless nobody searches for red widgets using quotes. Then you are competing against 1,000,000 pages instead of 50,000. Right?